When the ancient town bid for the "China Lighting Capital" was successful, the "Light Fair" brand stood out. Up to now, the influence of “Light Fair†in China's lighting industry has been increasing day by day. Its brand image and brand value have been very successful, which has greatly promoted the rapid development of Guzhen Lighting Industry. In the eyes of the national lighting dealers, today's ancient towns are full of lighting companies and lighting stores, and every day merchants gather, every day is the "light fair." It can be seen that the ancient town manages the success of the brand "Light Fair". However, today's "light fair" has encountered bottlenecks in development due to the limitations of the ancient town's own environment and related supporting resources, which has made the ancient town people have to face a new topic: the operation of the ancient town lighting industry must be from operating brands to operating cities. In order to make the excellent brand of "Light Fair" further upgraded and developed.
In comparison, there are many differences between operating cities and operating brands:
First of all, operating a brand does not necessarily have to focus on the overall situation, but only a breakthrough in one industry. However, the operating city must focus on the overall situation, from the perspective of comprehensive development, and start from the supporting system. It is necessary to consider whether the overall supporting development can be coordinated. It is necessary to consider the long-term planning of urban construction in the ancient town, the improvement of various supporting facilities, and the improvement of government service capabilities. The industrial layout and the improvement and improvement of the industrial chain, the protection and improvement of nature and the environment.
Secondly, operating a brand only needs to enrich and expand the brand's image and influence. However, the first thing that must be solved in operating a city is the issue of the ideology of the whole people, that is, to make the people living and working in the ancient town clearly aware of the ancient town. The past, present and future, and can be dedicated to the overall urban business activities of the ancient town. This will lead to a qualitative change in the human culture and customs of the ancient town - the ancient town is not only a lighting capital, but also a far-reaching city of lighting and lighting industry information and trade.
Third, operating brands pay more attention to the direct effects or benefits of the short- to medium-term. However, the city must consider a hundred-year plan. In addition to operating an internationally influential “light fairâ€, it is also necessary to consider how the “light fair†venues can be comprehensively utilized. What can be done to the descendants of the ancient town after many years? The value of "China's lighting capital" and so on.
All in all, the ancient town can no longer stay in the stage of operating the "China Lighting Capital" or "Light Fair" brand, but should begin to enter a new historical period of operating a brand new industrial center city. Only in this way can we ensure that the ancient town and the "light fair" break through the bottleneck and continue to develop. Why do energy-saving lamps become foreign protagonists? How do domestic lighting companies in the South China Sea have new expansion and improvement? (Figure) How to face the rise in lighting lighting dealers. What is the real rise of commercial lighting in Nanhai (Figure) LED growth slowdown manufacturing Businesses are actively looking for new markets. The potential of Beijing's solar energy industry is huge.
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