Appliance manufacturers chilled. According to the latest statistics from China Yikang, in the first half of 2011, the domestic appliance market sales amounted to 612.3 billion yuan, an increase of 12.8% from the first half of 2010, but compared with the growth rate of 23.9% in the same period of last year, the first half of this year The growth rate of the overall home appliance market declined by 11.1 percentage points, a drop of 50%. In particular, the growth rate of black-to-wire electricity has dropped from 24.9% to 1.6%.
U.S. Refrigeration Appliances Group Vice President of China Business Division Wang Jinliang said to South, this year, the sales of home appliance manufacturers are generally lower than expected, while the pressure on the channel increases, the circulation of inventories increases, the industry is expected to be "clear to cloudy, or even light rain" in the second half of the industry as a whole. .
Appliance sales decline
In addition to the sharp drop in the growth of black power, the growth rate of all categories of household appliances industry has been slowing down. White Power fell from 27.8% to 14.8%; small home appliances increased from 19% to 6.1%.
Sales of air conditioners increased by 30% last year, only 20.45% this year; sales of domestic washing machines increased by half in the first half of this year, and sales growth of washing machines in first-tier cities basically stagnated; in the first five months of this year, the performance of the refrigerator market in the country was poor, and retail sales were the same Slight increase of 0.2%, retail sales decreased slightly by 3.4% year-on-year. Although the sales season for refrigerators ushered in in June, the year-on-year growth rate remained low.
“In the past three years, the air-conditioning industry grew at a rate of 30% every year, but since the first half of this year, air-conditioning sales growth has slowed down. Moreover, due to weather conditions, the sales of air-conditioners in South China and East China are not as good as ever. The pressure on channel inventory increases.†Wang Jinliang said frankly.
The reporter learned from the 2011-2012 air-conditioning industry summit forum that a variety of reasons led to the growth rate of terminal sales in the cold year of 2011 that was lower than the growth rate of company shipments, and the total inventory of the air-conditioning industry was as high as 16.2 million units.
In terms of black power, market research agency Displaysearch recently lowered its global LCD TV shipment forecast for 2011, down from 225 million units at the beginning of the year to 210 million units. Although this year the Chinese market will replace North America as the world’s largest flat-panel TV market, its growth rate has dropped from 20% last year to single digits, especially in the urban market. Negative growth has occurred in the first half of this year.
Overcapacity crisis
In China, Yikang expects that the outlook for home appliance sales in the second half of this year will not be optimistic. The scale of the household appliance market in the whole year will be about RMB 1.2 trillion, a growth rate of about 10%. However, under the weak overall sales, the major manufacturers have expanded production. Statistics in China and Yikang show that there is only one refrigerator and this year's expansion rate exceeds 50%.
Peng Ye, research director of Zhongyekang Market, pointed out that consumption in the household appliance market has weakened, household appliances production capacity has continued to expand, and the overcapacity crisis has emerged. Zhang Yanbin, dean of Ovid Consulting and Research Institute, also stated that household appliances have excess capacity and will face fierce price wars. problem.
U.S. Refrigeration Appliances Group Vice President of China Business Division Wang Jinliang said to South, this year, the sales of home appliance manufacturers are generally lower than expected, while the pressure on the channel increases, the circulation of inventories increases, the industry is expected to be "clear to cloudy, or even light rain" in the second half of the industry as a whole. .
Appliance sales decline
In addition to the sharp drop in the growth of black power, the growth rate of all categories of household appliances industry has been slowing down. White Power fell from 27.8% to 14.8%; small home appliances increased from 19% to 6.1%.
Sales of air conditioners increased by 30% last year, only 20.45% this year; sales of domestic washing machines increased by half in the first half of this year, and sales growth of washing machines in first-tier cities basically stagnated; in the first five months of this year, the performance of the refrigerator market in the country was poor, and retail sales were the same Slight increase of 0.2%, retail sales decreased slightly by 3.4% year-on-year. Although the sales season for refrigerators ushered in in June, the year-on-year growth rate remained low.
“In the past three years, the air-conditioning industry grew at a rate of 30% every year, but since the first half of this year, air-conditioning sales growth has slowed down. Moreover, due to weather conditions, the sales of air-conditioners in South China and East China are not as good as ever. The pressure on channel inventory increases.†Wang Jinliang said frankly.
The reporter learned from the 2011-2012 air-conditioning industry summit forum that a variety of reasons led to the growth rate of terminal sales in the cold year of 2011 that was lower than the growth rate of company shipments, and the total inventory of the air-conditioning industry was as high as 16.2 million units.
In terms of black power, market research agency Displaysearch recently lowered its global LCD TV shipment forecast for 2011, down from 225 million units at the beginning of the year to 210 million units. Although this year the Chinese market will replace North America as the world’s largest flat-panel TV market, its growth rate has dropped from 20% last year to single digits, especially in the urban market. Negative growth has occurred in the first half of this year.
Overcapacity crisis
In China, Yikang expects that the outlook for home appliance sales in the second half of this year will not be optimistic. The scale of the household appliance market in the whole year will be about RMB 1.2 trillion, a growth rate of about 10%. However, under the weak overall sales, the major manufacturers have expanded production. Statistics in China and Yikang show that there is only one refrigerator and this year's expansion rate exceeds 50%.
Peng Ye, research director of Zhongyekang Market, pointed out that consumption in the household appliance market has weakened, household appliances production capacity has continued to expand, and the overcapacity crisis has emerged. Zhang Yanbin, dean of Ovid Consulting and Research Institute, also stated that household appliances have excess capacity and will face fierce price wars. problem.
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