Langshi Lighting Xie Lunhua: Building a self-owned brand (Figure)


Survival or destruction is a must. When we face the ruthless blow of the fate of destiny, should we endure silently, or should we be enemies with the endless sufferings like the sea and overcome them? This is the famous saying of the master Shakespeare. Everyone has a different mentality. If you can't maintain a good attitude, you can not only conquer the difficulties, but also sink in the painful struggle. Therefore, as an entrepreneur, you should maintain a more tenacious attitude than ordinary people.

Nanhai, Foshan, an intricate area of ​​industry. Every year, companies change from independent brands to OEMs, but there are not many companies that have switched from OEM to independent brands. Now let us walk into a company that moves from OEM to independent brand. It is Foshan Nanbao Industrial (Langshi Lighting) Co., Ltd.

The first bucket of "gold"

In 1987, Xie Lunhua was a 19-year-old boy, but he had been a small boss for 2 years. The newborn calf is not afraid of tigers. He heard from a friend that there is a gold mine in a mountain in Qingyuan. After careful consideration, he decided to go to mine. With the determination and borrowed more than 10,000 yuan, Xie Lunhua came to the mountains of Qingyuan and met with several friends to start a dramatic mining experience.

The mining time lasted for more than a year. In the process, Xie Lunhua and his partners had a hard time. Mining in the daytime, sleeping in the shed not far from the mine at night. When you sleep, you can touch the machine that opened the mine when you raise your hand. The sound of the machine is very loud. They have a hard time to rest every night. The mine is surrounded by mountains. The nearest Shidu store has 40 miles of mountain roads from the work shed where they are located, so the source of food is a problem. In order to save valuable rest time, several people who are not willing to buy food, prefer to start the fermented bean curd. The main dish for a few people a week is a small bottle of fermented bean curd. Xie Lunhua said with a smile that he has a special feeling for fermented milk, and it may have started from that time.

Mining is a very exercise of the will of the people. The beginning time is not difficult. The hard time is the middle of the day. For Shi Lunhua and his partners who don't have much money, the process of mining is painful. If they don't open the gold mine, they will not only make money, but they will lose their money. When it was more than 200 days old, some of his partners proposed to give up, but Xie Lunhua patiently persuaded the partner. He believes that paying will be rewarded. Since it has already reached this level, it is a pity to give up. If there is no money, you can find someone to join in. If you have the hard conditions, you can stick to your teeth and stick to it. Although there are difficulties in material, the spirit must be high. Stick to your beliefs.

Under the support of this belief, Xie Lunhua and his partners finally ushered in the dawn of victory. On almost the 400th day, a worker excitedly told him: "Xie boss, we drove to the mine. We drove to mine 1 and took a piece of yellow ore for him. The long time paid has finally paid off. Hearing this news, Xie Lunhua took a long sigh of relief. He smiled and smiled very brightly.

He said: "At that time, I was young, I was not afraid of anything. Now I sometimes think that I was too courageous." At that time, Xie Lunhua and his friends got the real "first bucket of gold" in life.


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