A few days ago, Lenovo Group released its fiscal 2010 financial report. The data shows that in the past year, Lenovo Group achieved a balanced growth, with a number of indicators such as turnover, profit, market share, and gross profit rate hitting record highs. Among them, sales reached US$21.6 billion, net profit was US$273 million, which was more than twice of last year; global PC market share even reached 10.2% double digits.
In the past few years, Lenovo has continued to develop new markets. At the same time, it has also seized the opportunity of the mobile Internet and accelerated its breakthrough in new markets and new areas. With this momentum of development, Lenovo is expected to return to the second place in the world during the year.
Why is Lenovo alone?
After Lenovo announced its financial report, Yang Yuanqing, the CEO of Lenovo Group, said in a conference call that “there is a fruitful and perfect endingâ€. Given the overall downturn in the global PC market and the difficulties of traditional PC makers, why can Lenovo achieve such success?
According to Lenovo’s financial report, sales of laptops and desktops increased by 15% and 17.4% year-on-year in products, which exceeded the overall growth rate of the industry. Lenovo still holds the top spot in terms of market performance. The market share increased by 1.9 percentage points year-on-year; in emerging markets such as Russia and India, Lenovo achieved more than twice the industry average growth.
With a bit of work and a harvest, Lenovo's success today is inseparable from its precise layout. In 2004, Lenovo spent a total of $1.25 billion to acquire IBM's PC business. At the beginning of the merger and acquisition, Lenovo’s personal computer business did not appear to have experienced significant growth, which led to the outside world as an unsuccessful case. After several years of running-in and digestion, Lenovo's ThinkPad X, ThinkPad Edge and other series of notebooks launched last year all succeeded in the market; in 2009, Lenovo stepped up its efforts to develop emerging markets in response to the financial crisis. China's successful marketing experience has been applied to emerging markets, and has gradually embarked on an international and internal branding path.
Lenovo’s most critical issue is the gradual landing of its mobile Internet strategy and its finding new revenue points. On January 6, 2010, Lenovo officially announced its mobile Internet strategy and launched the first generation of mobile Internet terminal products: Smart Skylight, Smart Phone Music Phone, and a new and innovative dual-mode notebook ideaPad U1; in March 2011, its first The Tablet PC Le Pad went on the market and won the favor of users. The products even fell short of demand. It is this series of past precise layouts that let today's associations stand out!
Expected to return to the global second year of the year. From the point of view of the global PC market, the arrival of the mobile Internet has created tremendous opportunities for traditional PC manufacturers, and the PC industry is entering a new round of restructuring. If Lenovo can seize the opportunity to take advantage of the situation, it is expected to recapture the world's second-largest PC market this year.
IDC's data shows that from the comparison of global PC shipments in the first quarter of 2011, Lenovo’s shipments in the quarter increased by 16% year-on-year, and ranked second in the world, shipments grew by negative 16.3%, becoming a mainstream PC vendor. In the bottom. According to Acer’s quarterly earnings report, single-quarter earnings per share were 0.45 yuan, a single-quarter low since more than eight years. Several brokerages including HSBC Securities and Barclays Securities all believed that Acer’s first quarter earnings report was not as expected. Downgrade Acer target price.
Earlier this year, Acer said it would not give up the netbook market, and recently revealed that it will develop the tablet computer market. Insiders pointed out that there are uncertainties in its product strategy, which may cause it to miss business development opportunities.
At the same time, Lenovo's mobile Internet strategy has gradually become clear and implemented with great strides, which brings substantial returns to the company. In January of this year, Lenovo established the Mobile Internet and Digital Home Business Group, which is mainly responsible for the business of home mobile phones, smart phones, tablet PCs, and smart TVs represented by digital home businesses. Le Pad was launched after the establishment of the Mobile Internet and Digital Home Business Group. The first shot. Soon after, Lenovo and NEC set up a joint venture company to form the largest PC group in the Japanese market, and is expected to formally operate in July this year. By then, Lenovo will have two leading positions in the top three global PC markets.
The Opportunities and Challenges of the Mobile Internet Era The success of Lenovo has undoubtedly provided a reference for other domestic manufacturers. Its actions and layouts for many years seemed to be all to welcome the arrival of the mobile Internet era. Although this is a matter of luck, it is more Prospective judgment of the market situation of the enterprise.
At present, Lenovo's mobile Internet is increasingly firm. Le Pad expects to account for 20% of the mainland market by the end of this year; LePhone's sales will also continue to climb, and future sales and revenues are expected to more than double. In addition, Lenovo will also launch tablet PCs for commercial customers, as well as more diverse types of products, and further increase the research and development of content applications. Yang Yuanqing said: "In the future, we will further implement the strategy of combining security and offense, and continue to exert strength in the new business areas, especially in the mobile Internet field."
In the new blue ocean of mobile Internet, Lenovo also faces many challenges. First of all, Apple has gained an advantage in the mobile Internet market. Lenovo's competition with Apple will be inevitable. Secondly, the business opportunities of the mobile Internet are attracting more and more companies to enter this field. From the perspective of the types of tablet computers, the sales data of the Pad market in China last year was more than 1 million units, and this year this figure will increase by 4 - 5 times.
It can be predicted that Lenovo's mobile Internet path is destined not to be easy, but in the PC industry, Lenovo has already explored a transitional road, which in itself deserves our attention.
In the past few years, Lenovo has continued to develop new markets. At the same time, it has also seized the opportunity of the mobile Internet and accelerated its breakthrough in new markets and new areas. With this momentum of development, Lenovo is expected to return to the second place in the world during the year.
Why is Lenovo alone?
After Lenovo announced its financial report, Yang Yuanqing, the CEO of Lenovo Group, said in a conference call that “there is a fruitful and perfect endingâ€. Given the overall downturn in the global PC market and the difficulties of traditional PC makers, why can Lenovo achieve such success?
According to Lenovo’s financial report, sales of laptops and desktops increased by 15% and 17.4% year-on-year in products, which exceeded the overall growth rate of the industry. Lenovo still holds the top spot in terms of market performance. The market share increased by 1.9 percentage points year-on-year; in emerging markets such as Russia and India, Lenovo achieved more than twice the industry average growth.
With a bit of work and a harvest, Lenovo's success today is inseparable from its precise layout. In 2004, Lenovo spent a total of $1.25 billion to acquire IBM's PC business. At the beginning of the merger and acquisition, Lenovo’s personal computer business did not appear to have experienced significant growth, which led to the outside world as an unsuccessful case. After several years of running-in and digestion, Lenovo's ThinkPad X, ThinkPad Edge and other series of notebooks launched last year all succeeded in the market; in 2009, Lenovo stepped up its efforts to develop emerging markets in response to the financial crisis. China's successful marketing experience has been applied to emerging markets, and has gradually embarked on an international and internal branding path.
Lenovo’s most critical issue is the gradual landing of its mobile Internet strategy and its finding new revenue points. On January 6, 2010, Lenovo officially announced its mobile Internet strategy and launched the first generation of mobile Internet terminal products: Smart Skylight, Smart Phone Music Phone, and a new and innovative dual-mode notebook ideaPad U1; in March 2011, its first The Tablet PC Le Pad went on the market and won the favor of users. The products even fell short of demand. It is this series of past precise layouts that let today's associations stand out!
Expected to return to the global second year of the year. From the point of view of the global PC market, the arrival of the mobile Internet has created tremendous opportunities for traditional PC manufacturers, and the PC industry is entering a new round of restructuring. If Lenovo can seize the opportunity to take advantage of the situation, it is expected to recapture the world's second-largest PC market this year.
IDC's data shows that from the comparison of global PC shipments in the first quarter of 2011, Lenovo’s shipments in the quarter increased by 16% year-on-year, and ranked second in the world, shipments grew by negative 16.3%, becoming a mainstream PC vendor. In the bottom. According to Acer’s quarterly earnings report, single-quarter earnings per share were 0.45 yuan, a single-quarter low since more than eight years. Several brokerages including HSBC Securities and Barclays Securities all believed that Acer’s first quarter earnings report was not as expected. Downgrade Acer target price.
Earlier this year, Acer said it would not give up the netbook market, and recently revealed that it will develop the tablet computer market. Insiders pointed out that there are uncertainties in its product strategy, which may cause it to miss business development opportunities.
At the same time, Lenovo's mobile Internet strategy has gradually become clear and implemented with great strides, which brings substantial returns to the company. In January of this year, Lenovo established the Mobile Internet and Digital Home Business Group, which is mainly responsible for the business of home mobile phones, smart phones, tablet PCs, and smart TVs represented by digital home businesses. Le Pad was launched after the establishment of the Mobile Internet and Digital Home Business Group. The first shot. Soon after, Lenovo and NEC set up a joint venture company to form the largest PC group in the Japanese market, and is expected to formally operate in July this year. By then, Lenovo will have two leading positions in the top three global PC markets.
The Opportunities and Challenges of the Mobile Internet Era The success of Lenovo has undoubtedly provided a reference for other domestic manufacturers. Its actions and layouts for many years seemed to be all to welcome the arrival of the mobile Internet era. Although this is a matter of luck, it is more Prospective judgment of the market situation of the enterprise.
At present, Lenovo's mobile Internet is increasingly firm. Le Pad expects to account for 20% of the mainland market by the end of this year; LePhone's sales will also continue to climb, and future sales and revenues are expected to more than double. In addition, Lenovo will also launch tablet PCs for commercial customers, as well as more diverse types of products, and further increase the research and development of content applications. Yang Yuanqing said: "In the future, we will further implement the strategy of combining security and offense, and continue to exert strength in the new business areas, especially in the mobile Internet field."
In the new blue ocean of mobile Internet, Lenovo also faces many challenges. First of all, Apple has gained an advantage in the mobile Internet market. Lenovo's competition with Apple will be inevitable. Secondly, the business opportunities of the mobile Internet are attracting more and more companies to enter this field. From the perspective of the types of tablet computers, the sales data of the Pad market in China last year was more than 1 million units, and this year this figure will increase by 4 - 5 times.
It can be predicted that Lenovo's mobile Internet path is destined not to be easy, but in the PC industry, Lenovo has already explored a transitional road, which in itself deserves our attention.
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