The rise of LED car screen market

Advertisements, as the name implies, are widely advertised, and their essence is spread, so it is common in places where people are more crowded. In a city, if it is a crowded place, then the public transportation sector has to be mentioned, such as airports, railway stations, subways, etc. These places are naturally favored by advertisers and investors, billboards, Advertising forms such as inkjet cloth, light boxes, and outdoor LED displays began to show their talents, and some companies that made achievements in this field, such as Focus Media, were born.

After some specific segments of the outdoor advertising market have been divided, some advertising companies are in urgent need of new business breakthroughs. Then, advertising investors began to focus on the traffic carriers that people used to travel daily. Since then, the bus and taxi advertising market has also developed rapidly. Buses and taxis are the means of transportation for the public, and they are also the city's business cards. They transport large numbers of passengers every day and travel through the streets. For a large and medium-sized city, the number of buses and taxis is at least 10,000, plus its wide coverage, long running time, and frequent intensive traffic. It can be said that this kind of vehicle is the carrier. The advertising market is still very impressive.

As a way of providing information and related services, advertising is in the midst of the gradual weakness of the traditional media advertising market. There is an urgent need for a new advertising method to break this situation, in which car advertising is highly mobile and advertising audience. The advantages of Guangzhou have gradually been adopted by many enterprises for publicity, and LED car screens have emerged.

At the beginning of the LED car screen, it was mainly used for the display of service information and advertising content of buses and taxis. It can be used to place commercial advertisements, broadcast news, forecast weather, film and television information, stock market information, sports information, and sites. Introduction, service introduction, etc., while providing convenience to the public, while earning advertising fees, to a certain extent, it is conducive to the government's return of funds and reduce the financial burden.

Due to various advantages, the bus LED car screen and the taxi LED car screen began to be applied to the first- and second-tier cities on a large scale, becoming a “business card” for the city, and also injecting new vitality into the urban traffic.

In the LED car screen family, in addition to the bus LED car screen and taxi LED car screen, there is also a member - LED mobile media car.

LED mobile media car was born at the latest, mainly composed of automobile frame, LED display and other ancillary equipment. It has high-definition highlighting and full-color and delicate display screen, and the advertising effect is greatly enhanced. The application has obvious advantages in some specific places. A good market response.

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