All brands accelerate the brewing of a new round of smart TVs**

November 9 news, as we all know, LCD TVs have grown rapidly in recent years, and has occupied the majority of the urban market, from the initial CRT TV to the current popularity of LCD TVs, LED TVs to compel LCD price war, LCD TV form And functional applications are changing with the continuous innovation of the brand manufacturers, and now Internet TV has become the brand of manufacturers to accelerate the "deep cultivation, enclosure," the game battlefield.

Judging from the change in television, television screens are moving toward greater and higher levels, and the emergence of Internet TVs has pushed this direction of development to another level. Now, the LCD market accounts for a major proportion of LCDs. LED two camps, Internet TV has become the new darling of the LCD market, the future direction of development of Internet TV will be a new revolution?

According to industry insiders, Skyworth launched the L08RT-F series network TV as early as 2008. In March 2009, TCL also launched MiTV Internet TV, Changhong, Tencent Tencent and other partners to create a "music education" platform. These well-known color TV manufacturers have made rapid progress in the domestic market for Internet TV. According to the statistics of the National Information Center, Internet TV sales of companies such as TCL and Skyworth accounted for about 30% of their total sales. The functions of the first generation of Internet TV were not perfect enough. For example, Skyworth's L08RT-F series could only provide simple networking and download applications. After two years of technological innovation, Internet TV has more convenient performance applications and entertainment, such as Now Skyworth E70RG series not only possesses the first generation of Internet TV functions, but also adds a series of network functions such as online viewing, downloading information, dynamic fitness, and online song library.

The future development of Internet TV: Smart TV With the settle of the triple play, the color TV industry has ushered in a new development opportunity. Smart TVs with richer content and more interactive entertainment have become new market hot spots.

So what exactly is a smart TV? What is the difference between smart TV and non-smart TV and computer?

"Smart TV terminals should have an operating system and a chip, have an open application platform, and can realize two-way human-computer interaction functions. By installing applications independently, they can realize new functions or value-added services, and can meet diverse requirements through triple-play access, 3C convergence, etc. The television products of personalized and personalized demand. This is the industry's more complete definition of LCD TVs. Zhang Ming, director of marketing for the new seven-day electrical network, explained to reporters.

For the difference between smart TVs and non-smart TVs and computers, Director Zhang Ming provides a contrast map for reporters in order to visualize the differences between the three.

Internet TV sales are hot and smart TV resources development is different at home and abroad. Zhang Ming told reporters that the Internet TV era is coming. This is a transformation that is even bigger than the CRT to tablet transfer in the past 20 years. It is a hot machine through the new seven-day electrical network. Top ranking, the reporter saw the top five are all Internet-enabled LCD TVs.

Data from the new seven days electrical network (data source: Ovid data in October overall data)

In the above data, the proportion of online TV sales in flat-panel TVs has reached an average of 15%, and sales accounted for an average ratio of 25%. Internet TV has formed a differentiated category.

Sony TV equipped with Google TV platform Google TV was blocked in the United States by the three networks: October 16, Sony's Internet TV using Google TV software has just been marketed in the United States. On October 21, the three TV networks of the United States, ABC, CBS, and NBC collectively blocked the function of Google TV, making Sony Internet TV a "decoration."

"Although Google TV may not become mainstream in a short period of time, its appearance also brings great inspiration to tablet makers, especially domestic brands that have always been committed to promoting smart TVs. With the acceleration of triple play, domestic The development of smart TVs has no obstacles. For example, Konka Netri LED Smart TVs can experience more than 2,000 kinds of entertainment games such as Full HD 3D somatosensory games and simple online games. TCL and Changhong are jointly setting up a laboratory, which makes smart TV applications. The increasing content has greatly improved the problem of insufficient content, said Zhang Ming, director of marketing for the new seven-day electrical network.

At this stage, the Internet TV category Chinese production camp and joint venture camp present a 93:7 pattern. Can smart TV grow into a new television development direction? Can domestic brands achieve overwhelming advantages in the smart TV era? It is worth our continuous attention!

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