Analysis of LED Display Industry Development Trends in 2011

To truly break the bottleneck of development, the LED industry must have a strong technical advantage to control the right to speak in the market. Sharply grasp the pulse of the market, comply with the law of market development to launch energy-saving led display products, while focusing on new product development, patent applications and the establishment and perfection of quality systems, and grasp everything Live market opportunities, adjust the company's market and product positioning, highlight their own advantages, and gradually become the best fit the market led display manufacturers.

With the two major advantages of high reach and low cost, outdoor media has become the fastest growing advertising media in recent years. According to the data of CTR, a leading domestic market research institution, in 2010, with a negative growth of 2% in newspaper media, the growth rate of outdoor media was as high as 85%, which already accounted for 10% of the market, and it will also maintain strong growth. momentum.

With the advancement of social science and technology and the development of outdoor advertising, people are increasingly demanding outdoor media. Traditional street signs, light boxes, single pillars, neon lights and other forms of outdoor media have been unable to meet the needs of the audience. The competition in the outdoor advertising market will be the contest of brand value, customer management and professional quality. Therefore, LED begins to surface. LED large-screen display is a perfect combination of technology and media, can fully play this concept, and benevolently become the future development trend of outdoor media.

According to the prediction of experts, the demand for various types of LED screens in the world in the next few years will reach several billion US dollars each year, and it will also increase year by year. In China, according to statistics, the total output value of China's LED chip industry reached 150 billion yuan in 2010, an increase of 100% year-on-year. Especially in sports, outdoor advertising, transportation and many other areas of the market will be further increased. Experts predict that the growth rate of full-color LED screens in the domestic market will reach more than 50%.

At present, the internationally renowned led display manufacturers include Barco in Belgium, Daktronics in the United States, and Lighthouse, etc. The better domestic companies include Decolor Optoelectronics, Shenzhen Absen, and Huizhou Desai. The technical level of led display industry in China is relatively advanced. The main products and key technologies can be kept in line with the international advanced level in the same industry. However, the level of technology is relatively backward. The product standardization, overall system design, reliability, manufacturing process, and testing and testing methods There is a clear gap between international standards and other aspects.

In 2011, with the prevalence of global energy conservation and emission reduction, environmental protection and energy conservation have become hot spots in the market, and the LED industry continues to heat up. After more than 30 years of development, China’s LED industry has achieved independent production of devices, chips, and epitaxial materials. However, the production of self-produced LED chips and epitaxial materials is still limited. Its products are mainly medium and low-grade, and the scale of industrialization is small. , Can only meet the domestic packaging companies demand for 20% -30%, most of the high-performance LED and power LED products are dependent on imports.

With the vigorous promotion of the government and the transfer of global industries, China’s LED has become the most tempting cake on the market. LED industry chain, LED epitaxial materials and LED chips account for about 70% of the industry's profits, LED packaging about 1% -10%, LED applications about 10% -20%, China's entry into the LED industry is increasing, the industry market competition will be more fierce. The low-carbon economy with the theme of energy saving and environmental protection in 2011 is undoubtedly the main theme. In the green, low-carbon, environmentally friendly call, the LED development prospects will be very optimistic. Especially under the impetus of domestic large-scale project projects such as World Expo, LED has already become the protagonist of the market, LED major brand is developing rapidly with the attitude of running.

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