The imitation lamp has always been the pain in the heart of the ancient town. Any enterprise that has the ability to develop has suffered from the imitation of the lamp. This kind of suffering is often hard to say, and many times it is clearly known to suffer, but Still have to do it. "Cheng Cheng Cong, one of the largest lighting group companies in China, and the chairman of Guzhen Shengqiu Group, started the dialogue with this reporter with such sorrowful words. More than 7 million development costs per year.
Reporter: District General, what do you think is the core advantage of Shengqiu Group?
Overall: In general, the advantage of Shengqiu Group is a comprehensive and comprehensive advantage. We have more than 20 years of experience in the accumulation of lighting production and business management, as well as technological advantages in product development and quality control. There is also a talented person with reasonable talent structure and relatively stable personnel turnover. In terms of current market competition or competition stage, the product development advantages embodied in Shengqi Lighting are particularly outstanding.
Reporter: Why is this?
District total: very simple truth, a major feature of the ancient town lighting industry, or a big ill disease is the imitation of serious lights, in a market where the lights are rampant, if enterprises can truly survive, they must have super development. ability. Some people think that since everyone is imitating the lights, then you are imitation of me. If you use such a mentality to treat the behavior of the imitation lamp, then the enterprise will not go long. There are several reasons: First, everyone goes to the imitation lamp, then the life cycle of such products will be shortened rapidly. The more imitation people, the faster the product cycle will shrink, and you may be able to imitate it at a faster rate, but then When the street is full of lights, your life will not be better; the second is the more imitation of the lamp industry, the slower the response to the market, the worse the ability to grasp the consumer's consumption habits, over time, it will Gradually degraded, it will be out of touch with the market, thus speeding up the process of being eliminated by the market; third, it is very sham-like and tiring, looking for counterfeit products everywhere, trying to do everything possible to counterfeit other people's new products, there have been a lot of people on the market. The same product, the result is that the bamboo baskets are empty; the fourth is that the speed of development of new products by development companies far exceeds the speed of counterfeiting. Others use new products that are constantly being developed to increase the cost and risk of counterfeiting. Just keep up with a bottomless trap, the strength of a development-oriented company can withstand the cost of a cold market in the product market, but the counterfeit enterprise is too thin, and often can not withstand the pain of product cold.
Therefore, at this stage, if enterprises want to survive, if they want to take the initiative in the market, they will only have strong development capabilities. To this end, Shengqi Group's annual investment in development can be said to be worth the effort, the annual development costs will reach more than 7 million, this cost may be the sales revenue of many small and medium-sized enterprises for one year. Moreover, in order to open up the vision and vision of the designers, help them find the inspiration of the design, and jump out of the homogenous product design of the domestic designers, the Shengqi Group will send designers to study abroad each year, and the designers will design advanced foreign design concepts. And ideas merge into the products of the winning ball. Therefore, the products of Shengqiu are very popular among domestic and foreign markets. At present, most of the products that win the ball are exported, especially popular in developed markets in Europe and America. In the domestic market, winning the ball with its high quality and design and development capabilities, can be said to be proud of peers. The product's strong development capability is the winning weapon to jump out of homogenization competition. This is one of the valuable experiences that Shengqiu has accumulated in the market competition in the past 20 years.
Shenyang: The unqualified rate of wire sampling inspection is nearly 40%? Strange vision to enjoy the largest glazed lamp in Asia (Figure)? Change the light bulb for one hundred yuan a year to improve the energy-saving account? Tianjin seized counterfeit lamps to recover nearly 400,000 losses? Worry: 80% of power saving is neglected? Shanghai's first batch of 8 “green restaurants†were released? Urumqi: Smart signal lights “on the job†on the 25th of this month? Foshan Lighting, the scenery here is good.
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