From the official: “Disney Vision†is the only comprehensive digital entertainment platform in the Chinese market with children and families as the core audience. It will provide rich entertainment content for millions of families, including popular movies and animated films by Disney and Pixar. , games, e-readers, songs, Disney theme parks, resorts, and more.
Translation: “Disney Vision†is actually a hardware product launched after Alibaba and Walt Disney Company have reached an agreement of authorized cooperation. The product uses a classic Mickey head shape, divided into black, yellow, red, white. Behind the fuselage to provide USB, HDMI, power connector, and then with a round biscuit-like remote control. Disney's horizons integrate Disney-related videos and many content services that kids like very much. The price is 799 yuan. This price includes the first year's video costs, and how to charge for the second year. There is no further news at the moment.
Music: Collect hundreds of Disney classics
Animated episodes: TV episodes including Little Princess Sophia, Little Einstein, Mickey's Miu, and Winnie the Pooh and Friends.
Movie: Offering a large number of popular Disney and Pixar movies, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3. "Monsters University", "Racing 1" and "Racing 2".
Picture Book: Bilingual Picture Book, while listening to stories, learning languages
Game: Details view
Mall: View and communicate with Ali staff through HD Xiaobian, and sell goods sold by shops around Disney and authorized by Tmall, such as stationery, children's shoes, children's clothing and bedding.
Paradise: divided into two regions, Hong Kong Disneyland and Shanghai Disneyland. Users can use this feature to book Disneyland tickets, hotels, amusement parks, and more.
Animated stars: You can set favorite cartoon characters here and assign family members. According to the Ali staff, the personalized settings of the cartoon characters can achieve such functions as controlling the viewing time or limiting the content. Because this function is an experiential function, the experience at the conference is not deep enough, and interested parties can pay attention to the in-depth experience evaluation of the Disney Forum.
Second, content
It is reported that Disney-related videos and content will be kept at a high frequency, and the latest Disney movie will be included for the first time after release. It is worth noting that in the upper right corner of the main interface, entering the "More content" option will find that there is an Ali area. This integrates everything on the Lynx box. From this point of view, the Disney Vision is an enhanced version of the Lynx Box that integrates Disney-specific content.
Third, whether to install third-party software
Because of the USB interface, many users may care about this issue. According to Alibaba's staff, responding to national policies, the current installation via USB cannot be achieved. Xiao Bian believes that this point can be paid attention to in follow-up evaluations or feedback from users. After all, there are many ways in which God is in the private sector.
Fourth, other
It is reported that because the positioning group is a small child, Disney's vision of materials and workmanship are very particular about. In addition, due to the children's special cognitive sensory methods, all cartoon designs are used in UI design, so that children can more easily find and select the content they want. Alibaba Digital will collect nicknames for "Disney Vision" on a global scale, hoping that "Disney Vision" can integrate into Chinese families faster.
Comments:
As an intelligent hardware new to Disney's classic content, the angle is very attractive. The current living room products, TV boxes or smart TVs do not have much hardware differences, and blindly killing the enemy is not conducive to the development of the industry. At the same time, in terms of content competition that everyone values, there are also issues such as content differentiation and content advantages that are not so obvious. Although at this stage, the content parties are further strengthening their content ecology through the purchase of copyrights and self-produced dramas and other variety shows, there is no one that can win the championship. In Xiao Bian’s view, Ali launched “Disney Visionâ€, using his powerful influence to aggregate Disney’s good reputation and broad popularity. Through such strong cooperation, he took a break to open up users to be in charge of content at the content level. shortcut.
Chinese families have never been short of money in their children's investment. The positioning of 799 yuan is also in line with popular consumption standards. Whether it is for personal use or gifts, it is still a better choice. Believe that through the brand effect of Ali and Disney, as long as a little promotion, the user's acceptance is higher.
Disney's vision of cutting into the living room with such differentiated content is very clever and fully fits in with Ali's huge strategic investment in the cultural industry. It seems that this screen in the living room, Ali will be set.
Translation: “Disney Vision†is actually a hardware product launched after Alibaba and Walt Disney Company have reached an agreement of authorized cooperation. The product uses a classic Mickey head shape, divided into black, yellow, red, white. Behind the fuselage to provide USB, HDMI, power connector, and then with a round biscuit-like remote control. Disney's horizons integrate Disney-related videos and many content services that kids like very much. The price is 799 yuan. This price includes the first year's video costs, and how to charge for the second year. There is no further news at the moment.
Disney Vision
Disney Vision Features:
One, UI:
Disney's horizon adopts Alibaba Cloud System. The UI is designed with Disney elements as the theme. It adopts the form of loop switching and is divided into 8 parts: music, animated drama, movies, picture books, games, malls, amusement parks and animation stars.
One, UI:
Disney's horizon adopts Alibaba Cloud System. The UI is designed with Disney elements as the theme. It adopts the form of loop switching and is divided into 8 parts: music, animated drama, movies, picture books, games, malls, amusement parks and animation stars.
Disney Vision System UI
Music: Collect hundreds of Disney classics
Disney Vision Music Content
Animated episodes: TV episodes including Little Princess Sophia, Little Einstein, Mickey's Miu, and Winnie the Pooh and Friends.
Disney Visionary Animation
Movie: Offering a large number of popular Disney and Pixar movies, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3. "Monsters University", "Racing 1" and "Racing 2".
Disney Vision Movie Resources
Picture Book: Bilingual Picture Book, while listening to stories, learning languages
Disney Vision Book
Game: Details view
Disney Vision Game Resources
Mall: View and communicate with Ali staff through HD Xiaobian, and sell goods sold by shops around Disney and authorized by Tmall, such as stationery, children's shoes, children's clothing and bedding.
Disney Vision Mall
Paradise: divided into two regions, Hong Kong Disneyland and Shanghai Disneyland. Users can use this feature to book Disneyland tickets, hotels, amusement parks, and more.
Disney Vision Hong Kong Disneyland
Disney Vision Disneyland
Animated stars: You can set favorite cartoon characters here and assign family members. According to the Ali staff, the personalized settings of the cartoon characters can achieve such functions as controlling the viewing time or limiting the content. Because this function is an experiential function, the experience at the conference is not deep enough, and interested parties can pay attention to the in-depth experience evaluation of the Disney Forum.
Disney Visionary Animation Star
Second, content
It is reported that Disney-related videos and content will be kept at a high frequency, and the latest Disney movie will be included for the first time after release. It is worth noting that in the upper right corner of the main interface, entering the "More content" option will find that there is an Ali area. This integrates everything on the Lynx box. From this point of view, the Disney Vision is an enhanced version of the Lynx Box that integrates Disney-specific content.
Disney Vision Ali Area
Third, whether to install third-party software
Because of the USB interface, many users may care about this issue. According to Alibaba's staff, responding to national policies, the current installation via USB cannot be achieved. Xiao Bian believes that this point can be paid attention to in follow-up evaluations or feedback from users. After all, there are many ways in which God is in the private sector.
Fourth, other
It is reported that because the positioning group is a small child, Disney's vision of materials and workmanship are very particular about. In addition, due to the children's special cognitive sensory methods, all cartoon designs are used in UI design, so that children can more easily find and select the content they want. Alibaba Digital will collect nicknames for "Disney Vision" on a global scale, hoping that "Disney Vision" can integrate into Chinese families faster.
Comments:
As an intelligent hardware new to Disney's classic content, the angle is very attractive. The current living room products, TV boxes or smart TVs do not have much hardware differences, and blindly killing the enemy is not conducive to the development of the industry. At the same time, in terms of content competition that everyone values, there are also issues such as content differentiation and content advantages that are not so obvious. Although at this stage, the content parties are further strengthening their content ecology through the purchase of copyrights and self-produced dramas and other variety shows, there is no one that can win the championship. In Xiao Bian’s view, Ali launched “Disney Visionâ€, using his powerful influence to aggregate Disney’s good reputation and broad popularity. Through such strong cooperation, he took a break to open up users to be in charge of content at the content level. shortcut.
Chinese families have never been short of money in their children's investment. The positioning of 799 yuan is also in line with popular consumption standards. Whether it is for personal use or gifts, it is still a better choice. Believe that through the brand effect of Ali and Disney, as long as a little promotion, the user's acceptance is higher.
Disney's vision of cutting into the living room with such differentiated content is very clever and fully fits in with Ali's huge strategic investment in the cultural industry. It seems that this screen in the living room, Ali will be set.