“Creating the Futureâ€, this is the theme of this year’s Mobile World Congress, and the real information that exhibitors have sent from Barcelona to the world – fitness, travel, shopping, payment, finance, medical, advertising... mobile Technology will be omnipresent. It has not only changed people's lives, but will also penetrate into every aspect of people's lives and create a new future for the world. Of course, the business opportunities are also accompanied by challenges. The big companies are trying their best to get the best, and the rising stars are competing.
Mobile technology management life
If you look at your phone or wristband and you know your weight and heartbeat, you can know how many steps you took today, and even know if your toothbrush is good today. These are no longer a fantasy.
One day before the opening of the World Mobile Communications Conference, Huawei and Sony released their own smart bracelets and smart wristbands. Huawei's first smart wristband has the advantage of NFC (Near Field Communication) fast pairing, which can control calls with one button, and provides consumers with sports recording, sleep monitoring, smart alarm clock, sedentary reminder and many other functions. At this conference, Samsung launched a mobile phone with managed life functions, which combines functions such as step counting, measuring heartbeat and managing sleep.
Some insiders analyzed that people are paying more and more attention to their health, and the future of the smart wristband market is promising. Studies have shown that global smart wristband sales are expected to reach 17 million this year, and by 2017, sales of such smart products are expected to reach 45 million.
Hardware development slows down
The World Mobile Communications Conference is considered to be the most authoritative new product launch and market vane in the global mobile phone field. During the conference, the world's major mobile phone manufacturers have released new products, all high-end products tend to be "big, fast, thin", that is, the screen is large, fast, and the body is thin. Compared with the products already on the market, there is almost no major breakthrough in the new products, and the development of hardware technology has slowed down.
Ni Fei, general manager of ZTE's high-end brand NUBIA, said that the global mobile phone production technology has reached a fairly high level, the screen is large enough, the body is thin enough and the speed is fast enough, which is the main reason for the slowdown in hardware technology development. He believes that the development direction of mobile phone companies should be to improve the level of after-sales service and develop various applications of their own brand machines.
At this conference, many mobile phone companies also said that the success or failure of competition in the mobile phone market will no longer depend mainly on hardware. Improving the level of after-sales service and launching excellent applications are the key to success.
Chinese military regiment made a high profile appearance
At this conference, the “face†of each company can be seen from the location and area of ​​each company's exhibition hall. The booths of Samsung, Huawei and ZTE are not only large in size but also in good position. They are located directly below the news center and are more likely to cause media. Concerned, while the booths of companies such as Nokia are slightly inferior.
The collective high-profile appearance of Chinese companies has caused widespread media attention. The first is that there are nearly 100 Chinese companies participating in the conference, and then the release and display activities are intensive. Some foreign media analysts pointed out that Chinese companies have been pegged to the European and American markets and are trying to compete with Apple and Samsung in the international market.
In this regard, some Chinese company executives said that their goal is to compete in the European and American markets. Compared with other well-known big brands, they are not inferior in terms of technology and product strength. Now the gap is marketing, and this will be their hair. Force direction.
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