Symptoms: Businesses need marketing organizations to implement a range of marketing campaigns, but lighting companies often find that existing organizations don't really change the downside. There is a widespread phenomenon in the industry that sales staff is unstable and the sales force is difficult to build. Diagnosis: Establishing a functional organization requires the necessary resources to support the functional purpose and the purpose of the implementation. At present, many enterprises have faced two major problems in establishing marketing organizations, namely, the level of understanding of marketing functions and the limitations of human resources. The dilemma of human resources is mainly manifested in three aspects: difficulty in recruiting personnel, difficulty in stability, and difficulty in supervision. Prescription: To solve the difficult situation of recruitment, on the one hand, it is necessary to set a reasonable level of salary and treatment, and to recruit talents through professional manpower agencies. On the other hand, enterprises should also consider that the characteristics of high-quality talents are concentrated in big cities. If you are unwilling to go to the employment situation of the enterprises in the township areas, consider the strategic decision to relocate the marketing center to the big city. To solve the difficult situation of stability, we should start from strengthening the management of human resources, such as hiring senior human resources department managers, implementing standardized personnel recruitment selection process, improving the stability rate of recruits and reducing the number of people lost. On the other hand, formulate a reasonable salary system for tasks, commissions and indicators, fully mobilize the enthusiasm of business personnel, provide a good working basis for sales personnel, solve the difficult situation of supervision, and start from improving the overall management level of marketing. The management of personnel will be included in the assessment scope of middle managers, and the supervision and management of sales personnel will be promoted. After comprehensive management, you can completely get rid of the existing shortcomings of the sales organization.
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Fenghua Jade Motor Co., Ltd. , http://www.telephone-enclosure.com