Symptoms: Every business has been or is being advertised in various forms, but it still can't change the unfamiliar situation of consumers. The dealers will see the advertisements, but they may not buy them. Originally, the profit is not large, and the more the loss is placed. In the form of advertising, it is often simple to think that advertising is high and celebrities are the best. Diagnosis: Advertising is a process of communication. Whoever spreads to it, what it spreads, and how it spreads requires scientific planning. At present, most of the lighting companies' advertisements are for dealers. In the current market situation, such advertisements cannot play their due role. Advertising strategies include delivery strategies, route strategies, and more. Choosing to use a celebrity or a mascot is a route strategy issue. I remember Liu Guoliang and Zhou Haimei, but I can't remember who these stars are advertising for. This kind of advertising strategy only focuses on the popularity of the stars, but does not link the interests of the stars and products, and finally became an advertisement for the stars. Prescription: The premise of a good advertising strategy is: First, have accurate brand positioning, clear target audience; Second, appropriate advertising performance; Third, hire a good advertising company to produce high-quality advertising ideas. Comprehensively improve brand management capabilities and implement standardized brand management to completely get rid of the dilemma of advertising strategy.
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