SouFun interviewed Wang Yaohai, Chairman of Op Lighting

Light? Lighting? Lighting

Moderator: I want to know with Wang Dong what is the situation in the industry? Focus on introducing us to your lighting philosophy.

Wang Dong: I have been in this industry for more than 10 years and understand the nature of this industry. You have to understand the light and understand the lighting. Now simply talking about light, lighting, and simply talking about design, these three things may not be independent. To really see this industry, we need to look at it from three perspectives. In this way, we can better understand the industry and better understand the company's products.

This industry is built around light. But for lighting, more is an art, and later connected lighting to lighting. There is actually a difference in this aspect. In terms of lighting, it emphasizes function-oriented; in lighting, the emphasis is on the art of decoration. Since this industry is built around light, light and art are related, and how light serves art is the key point.

Moderator: You do lighting, how do you make lighting products around the light?

Wang Dong: We need to understand the law. We use light and finally do it around the light. You have to understand the laws of biology, and your designers need to create an environment product, which is the basic idea of ​​doing products.

Moderator: How does Opt understand light and lighting?

Wang Dong: We understand human psychology and physiology. As a lighting designer, he creates a light environment that connects light and lighting. Lighting design is a science of art that connects light to lighting, and then provides a light environment that users need.

Moderator: What new products have more market share in the near future?

Wang Dong: The lamp is a lighting tool. The lighting is more understood from white. There was not so much colorful before. Of course, in fact, the lighting industry is an emerging industry, not a traditional industry, but from the light industry, it is more traditional.

From white lights, to fluorescent lights, to energy-saving lamps to the present, as well as commercial applications, HIDs, LEDs, which have crossed the traditional lighting, have entered the field of digital lighting. Anything, linked to numbers, already has a Moore's Law that changes very quickly. Therefore, in terms of traditional lighting, LED is an alternative, and now people are more concerned. In terms of lighting, there is a difference between lighting and lighting. Lighting is more of a technology of lighting, light transmission and light control. This is called lighting; lamps are decorative, and more are an artistic connotation.

The direction of our development is based on lighting. Modern lighting and lighting emphasize the artistry while illuminating and controlling light, while also emphasizing the design. Therefore, when it comes to this thing, he is compatible with the lighting. Therefore, the industry is getting higher and higher, and lighting is also the same. While meeting the needs of the United States, it also considers whether the light is comfortable. We now emphasize the environment, the light is the same, the light design is not good, it will bring pollution to the environment, and the light is also a pollution.

Moderator: What do you think will be the future development of lighting, and what are the bottlenecks that may arise?

Wang Dong: Lighting emphasizes functionality and professionalism. Functionally, we can't just look at how he looks, it may not look good, but it has a very powerful function when applied. The industry is currently lacking this professional awareness. We are more about what we see in our eyes, and regard it as a standard. In fact, as a lighting designer and home improvement designer, we need to choose a style that is different from our own preferences.

First of all, to design this thing, we must know what kind of lighting environment the user needs, what kind of lighting environment, what kind of product is needed to satisfy. Designers need to know the technical data and quantified things behind the product. Now there are some standards for technical quantification. Modeling is not a too difficult thing. This is what the artist thinks, not the enterprise. How to integrate with art requires thinking.

I think that a company needs to know clearly where its strengths are. For Op, the strength is the understanding of light. You only know the light to know how to apply it, and turn light into a quantification. Then provide it to our users. One of our customers is a consumer, and one is a designer, because we have to undertake an obligation, that is, how to guide, educate, let consumers choose, and the company already has benefits.

Companies must have their own ideas, based on their understanding of customers. This understanding requires an investigation of the customer. In fact, when buying this product, one is to meet the needs of good looks, and there is a requirement for itself. Today we look at the lighting of the stage, the actors are so beautiful, but in real life, you will be surprised, is he a man on the stage? Still rely on the light to do the cooperation. For example, this flower is red, we can't see it when there is no light; but, what kind of light is needed to reflect his color.


1 2 3 Next Page

Band heater

Jiangsu Shazi Electric Equipment Co., Ltd. , http://www.cnhotpoint.com