Zhang Minrui, senior economist, obtained a master's degree in business administration from the University of Science and Technology of China in 1995. He is currently the party secretary, chairman and chief executive officer of Haier Group. Zhang Ruimin is getting low-key. Since this year, Haier seems to have entered a "quiet" management period. But Haier’s “calm†under the crust has a ground fire. 1998 was the turning point of Haier. In this year, Zhang Ruimin proposed the re-engineering of the market chain. Under his strong promotion, Haier achieved reengineering through the reengineering of organizational processes, which formed the largest scale in the history of Chinese enterprises. The most intensive organizational re-creation ![Src=/Files/0071/A23-1.jpg]()
move. In 2005, Zhang Ruimin further proposed that “the Haier model is the one-manâ€, emphasizing the unity of people and the market, the unity of speed and accuracy. At the same time, Haier changed its entrepreneurial spirit and work style to "creating resources, reputation for the world" and "combination of people, quick success", aiming to perfectly integrate the goals of the company with the actions of individuals. "Eight years of the War of Resistance", Zhang Ruimin is not satisfied with the answer to the enterprise reengineering. He said at the internal cadre symposium: "Haier is now entering a plateau period, which is quite high in height, but as far as we are concerned, the plateau that is now reaching may be only four kilometers and five kilometers. The peak to climb is eight kilometers, we still have a great distance. People who have not reached this height, breathing is quite smooth, but we are very difficult to breathe now, because the pressure is too great." Breaking the "success The paradox "The breakthrough of Haier's way of thinking is first manifested in Zhang Ruimin's attempt to break the "success paradox." The so-called "successful paradox" is simply expressed as: The things and ways that allow you to reach today's position are rarely the things and ways that will allow you to continue to reach tomorrow's position. Zhang Ruimin said: "The failure of Chinese enterprises is only in themselves. The problems encountered by Haier are all based on the fact that past success has hindered their own development, and past success has hampered their own thinking."
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