How do LED lighting companies reshape younger brands?

With the rejuvenation of the consumer group, the post-80s and post-90s became the mainstay of consumption. Nowadays, consumers are increasingly seeking common ground while reserving differences. Everyone is willing to be personalized. They can choose different from their parents. People are not willing to hit the shirt. Everyone still wants to have their own personality. Therefore, companies need to think about how to make it a fresh and full. A vibrant brand is in front of everyone.

Not only the LED lighting industry, but some established companies such as McDonald's, Dongfeng Nissan, Volkswagen, Microsoft, etc. are facing the test of brand rejuvenation. They need to understand the needs of the 80s and 90s in order to win future market competition.

Brand rejuvenation consists of several aspects. The first is the product. Not only is the design younger, but the technology is also forward-looking. Because young people like cutting-edge things, products are very important.

Second, marketing means, two aspects, on the one hand, content, on the other hand, marketing channels, focusing on digital marketing and social media marketing, brand content marketing is very important, but content marketing must be consistent with young consumers. The language you understand, you may see the way you are interested, so the marketing channel is very important.

Third, dealers must also market their customers differently when they are marketing, because young consumers need to bring their own feelings differently from the past. In the past, they were rich or social, and now consumers. Be stylish, experience, and unique. From the dealer network, this information should also be conveyed to consumers. To train dealers to rejuvenate the brand, only affecting them can ultimately affect the end consumers.

Although brand rejuvenation is a macro-strategy that requires multiple levels of systematic advancement, it is undoubtedly the core of strategy to use the younger products as a fulcrum to shake the stable brand image and break the boring past. The role of four or two. For example, Dongfeng Nissan, which has always insisted on “embracing young”, has joined hands with Chinese youth to comprehensively launch the “Looking for an Unknown Self” tour, and build a platform for self-expression through a series of activities such as youth story display, youth opinion survey, campus trip and documentary filming. Find the ideals and values ​​with young people.

At the moment, the post-90s idols have won the favor of many brands, and they hope to occupy the post-90s consumer market. In addition to rejuvenating the image spokesperson, the specific strategies for brand rejuvenation include: using young people's language to communicate, product packaging to be updated rhythmically, adding young people's minds to the team, and collecting market feedback from young people on a regular basis. and many more.

In the past, LED lighting companies promoted the way of teaching and self-selling. In the form of rapid development of social media, this kind of preaching advertising effect will become weaker and weaker. Enterprises need to really pay attention to the development of mobile Internet, through fun event planning, mobilize fans to participate, share, and interact, so that consumers can spread the brand while feeling fun. In addition, targeted story communication is also an important way to rejuvenate the brand.

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SHEN ZHEN SEL LIGHTING CO.,LTD , https://www.sel-lighting.com