With the "Internet +" policy, the market for electronic entertainment consumption has also risen. According to statistics, until 2015, OTT set-top boxes and smart TV terminals will total more than 150 million units, and the nation’s consumption of video games based on smart TVs will exceed 10 billion yuan, which will be gradually saturated in mobile games, page games, and MMO online games. In addition, the Blue Ocean market for the next video game is gradually emerging. The distribution and channel players at the core position of the entire video game industry chain are also in line with the direction of the “Internet Plus,†broadening their channels to meet more significant opportunities.
A few days ago, the area of ​​television games that received much attention has spread good news. The wholly-owned subsidiary of the original company, now fully independent and well-known domestic Internet TV newcomer "Cool Open" signed a comprehensive strategic cooperation agreement with the third-party platform Shenzhen Sheng Technology Development Co., Ltd., with the help of both parties in the terminal and channels of deep plowing and brand advantages. In the future, we will integrate the resources, technologies, operations, and promotion of both parties in the field of video games to further realize the enterprise transformation and channel distribution under the “Internet+†big proposition.
"Internet +" TV industry, the game into a "definite victory point"
"Internet +" as the current general direction of China's social economy, if you further put the scene into the family, the core is to achieve "family entrance" and "living room economy" to promote. The transformation of Internet TV terminals into “Internet+†will require more value-added experiences to expand into more dimensions. The cooperation with Handan provides a broad channel for genetic game generators to inherit from the genes of traditional home appliance manufacturers. On the other hand, the “Challenging Game Hall†also provides excellent quality for Cool Open to achieve “Internet Plusâ€. Value-added services.
Since its independence this year, the cool brand of Internet TV has launched a number of unique and influential products. From A43 to A55, which were launched in April of this year, the market price has been steadily increasing with more affordable prices and the integration of Internet content. User word of mouth has also risen steadily during this time, with good user feedback, with Xiaomi and LeTV. The major public opinion markets such as Internet brands occupy a place. "618" e-commerce promotion carnival, cool open on June 17 online sales record gratifying, pressure Leshi, Hisense, Xiaomi won the first-ever Tmall TV hot brand list, its turnover, volume and turnover is The third place is more than 3 times, and it can be called "king of Internet TV".
With the intelligent wave sweeping the color TV industry, the future users need packaged “software + hardware + service + contentâ€. The horizontal ecosystem will become the focus of competition in the industry, and smart TV as the home entertainment high point, video game It has become the next billion-dollar market to be detonated on the big screen of television. Under the opportunity of “cool open†horizontally looking for value-added and vertical services, various smart TVs have been introduced to regard video games as the highlight of new products. And core competitiveness. What is visible is that video games have now become the most important part of the strategy to coolly deploy smart homes, and have become a necessary condition for the traditional terminals to “Internet Plus†in the tide of the Internet. The ecological construction of the cooperation between the game hall and “Cool Open†has undoubtedly become a significant indicator in the industry, from the convergence of channels to the aggregation of content, together providing an open environment and kneading TV games. cake.
TV game content blowout, "good platform" to become the industry's next focus
The lack of high-quality content, the blockage of payment methods, and the inconvenience of the control experience are the three major bottlenecks that have plagued the development of the entire video game. On the issue of creating high-quality games, various roles in the industry have formed a highly unified and cooperative attitude. Previously, Coocaa has cooperated with Tencent and Love Games in video game content. Since 2015, many CPs have gradually realized the market potential of video games and have started the development of video games. For a time, the content of video games has mushroomed. High-quality games such as champion football managers and typhoon masters emerge one after another, along with video game content. The ever-rich, high-quality gaming platform will become a new hot pursuit for the industry. For TV terminal providers, how to attract users through high-quality platform entrances and how to maintain user viscosity through precise and efficient operations is the next area that needs layout.
It is based on this opportunity that Coocaa has turned its cooperation goals into third-party companies with rich experience in game platform R&D and operation. The “Gaming Hall†is a professional video game platform dedicated to creating top-level entertainment centers for smart TVs, Internet TVs, OTT boxes, and cable TV users. It has also conducted joint R&D and operation of TV game platforms with leading Chinese and other domestic companies. .蟋蟀 Currently, it has reached cooperation with all mainstream game content manufacturers in the industry, and can provide terminal manufacturers with high-quality, easy-to-operate, easy-to-pay, and highly user-friendly boutique games, and gradually develop mobile game and online game users' transition to video games.
蟋蟀 Game Hall's first “wide-view interaction engineâ€, minimalist interface/interaction: no tab bar, no multi-level menu, horizontal overview page, reach any goal within three steps. The lobby adopts the "full recommendation model", eliminating the need for tedious menus and searches, and directly selecting the most suitable and fun boutique content from massive game resources, eliminating the need for cumbersome searches.蟋蟀 The game hall creates the ultimate interactive experience for the big screen entertainment. The simple and easy-to-handle operation makes the living room fun, even the elderly and children can operate without obstacles.
Most users understand the best video games
The game hall has now introduced thousands of games, popular chess, entertainment, action fighting, flying shooting, sports racing, family and children, everything is updated weekly to meet the needs of different groups of people. However, this is only the beginning. Based on the current lack of quality content in the industry, the entire industry is calling for the phenomenon-level products. Now, it integrates industry resources and devotes itself to independent research and development of video games. It strives to imitate angry birdies, fruit ninjas and other products. Mobile games have driven the mobile game market through explosive content, breaking the core obstacles of TV screens and promoting the rapid rise of the market.
蟋蟀 Making full use of the primary data obtained through operations, through the analysis of the online and consumer behaviors of a large number of game users, after deeply researching the core appeals of TV screen players, we cooperated with famous domestic game development teams to specifically target TV screens. Independent research and development of video games.蟋蟀 The game hall is based on rich user data. It fully fits the needs of large-screen users in terms of game themes, level design, visual elements, and interactive manipulation. The 6 self-developed games in the year are also about to hit the beach. According to reports from the head of the R & D team, the first self-developed game sprint it, will be starting out in July.
With the Internet TV terminal companies throwing olive branches to third-party channel providers, the content and terminals have begun to accelerate further integration under the background of “Internet+â€, and the cooperation between channel providers and terminals is only the beginning. With the further expansion of the horizontal ecosystem, the video game "software + hardware + service + content" will provide users with a more convenient experience, followed by the creation of quality content that meets the characteristics of large screens and operating habits. Blue sea market for video games. This may not only be a CP, but also a channel of vision, such as “The Game Hallâ€, and a common vision.
A few days ago, the area of ​​television games that received much attention has spread good news. The wholly-owned subsidiary of the original company, now fully independent and well-known domestic Internet TV newcomer "Cool Open" signed a comprehensive strategic cooperation agreement with the third-party platform Shenzhen Sheng Technology Development Co., Ltd., with the help of both parties in the terminal and channels of deep plowing and brand advantages. In the future, we will integrate the resources, technologies, operations, and promotion of both parties in the field of video games to further realize the enterprise transformation and channel distribution under the “Internet+†big proposition.
"Internet +" TV industry, the game into a "definite victory point"
"Internet +" as the current general direction of China's social economy, if you further put the scene into the family, the core is to achieve "family entrance" and "living room economy" to promote. The transformation of Internet TV terminals into “Internet+†will require more value-added experiences to expand into more dimensions. The cooperation with Handan provides a broad channel for genetic game generators to inherit from the genes of traditional home appliance manufacturers. On the other hand, the “Challenging Game Hall†also provides excellent quality for Cool Open to achieve “Internet Plusâ€. Value-added services.
Since its independence this year, the cool brand of Internet TV has launched a number of unique and influential products. From A43 to A55, which were launched in April of this year, the market price has been steadily increasing with more affordable prices and the integration of Internet content. User word of mouth has also risen steadily during this time, with good user feedback, with Xiaomi and LeTV. The major public opinion markets such as Internet brands occupy a place. "618" e-commerce promotion carnival, cool open on June 17 online sales record gratifying, pressure Leshi, Hisense, Xiaomi won the first-ever Tmall TV hot brand list, its turnover, volume and turnover is The third place is more than 3 times, and it can be called "king of Internet TV".
With the intelligent wave sweeping the color TV industry, the future users need packaged “software + hardware + service + contentâ€. The horizontal ecosystem will become the focus of competition in the industry, and smart TV as the home entertainment high point, video game It has become the next billion-dollar market to be detonated on the big screen of television. Under the opportunity of “cool open†horizontally looking for value-added and vertical services, various smart TVs have been introduced to regard video games as the highlight of new products. And core competitiveness. What is visible is that video games have now become the most important part of the strategy to coolly deploy smart homes, and have become a necessary condition for the traditional terminals to “Internet Plus†in the tide of the Internet. The ecological construction of the cooperation between the game hall and “Cool Open†has undoubtedly become a significant indicator in the industry, from the convergence of channels to the aggregation of content, together providing an open environment and kneading TV games. cake.
TV game content blowout, "good platform" to become the industry's next focus
The lack of high-quality content, the blockage of payment methods, and the inconvenience of the control experience are the three major bottlenecks that have plagued the development of the entire video game. On the issue of creating high-quality games, various roles in the industry have formed a highly unified and cooperative attitude. Previously, Coocaa has cooperated with Tencent and Love Games in video game content. Since 2015, many CPs have gradually realized the market potential of video games and have started the development of video games. For a time, the content of video games has mushroomed. High-quality games such as champion football managers and typhoon masters emerge one after another, along with video game content. The ever-rich, high-quality gaming platform will become a new hot pursuit for the industry. For TV terminal providers, how to attract users through high-quality platform entrances and how to maintain user viscosity through precise and efficient operations is the next area that needs layout.
It is based on this opportunity that Coocaa has turned its cooperation goals into third-party companies with rich experience in game platform R&D and operation. The “Gaming Hall†is a professional video game platform dedicated to creating top-level entertainment centers for smart TVs, Internet TVs, OTT boxes, and cable TV users. It has also conducted joint R&D and operation of TV game platforms with leading Chinese and other domestic companies. .蟋蟀 Currently, it has reached cooperation with all mainstream game content manufacturers in the industry, and can provide terminal manufacturers with high-quality, easy-to-operate, easy-to-pay, and highly user-friendly boutique games, and gradually develop mobile game and online game users' transition to video games.
蟋蟀 Game Hall's first “wide-view interaction engineâ€, minimalist interface/interaction: no tab bar, no multi-level menu, horizontal overview page, reach any goal within three steps. The lobby adopts the "full recommendation model", eliminating the need for tedious menus and searches, and directly selecting the most suitable and fun boutique content from massive game resources, eliminating the need for cumbersome searches.蟋蟀 The game hall creates the ultimate interactive experience for the big screen entertainment. The simple and easy-to-handle operation makes the living room fun, even the elderly and children can operate without obstacles.
Most users understand the best video games
The game hall has now introduced thousands of games, popular chess, entertainment, action fighting, flying shooting, sports racing, family and children, everything is updated weekly to meet the needs of different groups of people. However, this is only the beginning. Based on the current lack of quality content in the industry, the entire industry is calling for the phenomenon-level products. Now, it integrates industry resources and devotes itself to independent research and development of video games. It strives to imitate angry birdies, fruit ninjas and other products. Mobile games have driven the mobile game market through explosive content, breaking the core obstacles of TV screens and promoting the rapid rise of the market.
蟋蟀 Making full use of the primary data obtained through operations, through the analysis of the online and consumer behaviors of a large number of game users, after deeply researching the core appeals of TV screen players, we cooperated with famous domestic game development teams to specifically target TV screens. Independent research and development of video games.蟋蟀 The game hall is based on rich user data. It fully fits the needs of large-screen users in terms of game themes, level design, visual elements, and interactive manipulation. The 6 self-developed games in the year are also about to hit the beach. According to reports from the head of the R & D team, the first self-developed game sprint it, will be starting out in July.
With the Internet TV terminal companies throwing olive branches to third-party channel providers, the content and terminals have begun to accelerate further integration under the background of “Internet+â€, and the cooperation between channel providers and terminals is only the beginning. With the further expansion of the horizontal ecosystem, the video game "software + hardware + service + content" will provide users with a more convenient experience, followed by the creation of quality content that meets the characteristics of large screens and operating habits. Blue sea market for video games. This may not only be a CP, but also a channel of vision, such as “The Game Hallâ€, and a common vision.
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