Lighting market innovation model to enhance services

In today's lighting supply store "supply exceeds demand", the investment concept of "does not fight scale channels, do not spell background marketing" is increasingly accepted by the majority of professional sales venues. "The channel is on the left and the marketing is on the right." Both are indispensable for the investment and operation of the store.

Innovation model respected

For the lighting manufacturers, when selecting a professional lighting store, apart from paying attention to the size of the store, geographic location, store positioning, government background, related facilities, property rights model, etc., marketing planning and professional services are also the most concerned. Therefore, a strong marketing team and a high-end planning team are necessary conditions for the success of a professional store.

One of the reasons why the marketing model of the lighting lighting professional store is so focused is that, at present, the operation mode of the store is still in the simple and extensive stage of the dealer, and the homogenization of the operation mode is very serious. Industry veterans say that in some stores that have fallen in the past two years, they are not "dead" in the hands of competitors but "dead" in their own hands. The second reason is that the marketing model of the store is inseparable from the early stage of investment promotion, performance, post-management, and investment return of the store.

“Although more and more stores are emerging at present, the scale is getting bigger and bigger. However, it is not difficult for people in the industry to discover that the scale expansion or the increase in the number of such stores brings more space change, but the model There is no innovation, so the overall competitiveness of these stores is very weak, and it is difficult to withstand the test of the market.” Guo Xiu, Secretary General of Guangdong Semiconductor Lighting Professional Committee and Managing Director of Guangdong Guangbohui Investment Development Co., Ltd. In the design of the model, it is necessary to have a “sharing” mentality as an operator’s store, and it is necessary to strive to share the development results with the owners.

Shanghai Lighting City introduced brand customers and high-end products in the business district. The exhibition area introduced first-tier companies to display new products and new technologies. The office area introduced service agencies and related companies. The three regions promoted and related each other, and integrated related websites and e-commerce. The platform forms a cyclical linkage within the functional area and ultimately creates value for consumers. In addition, the Shanghai City of Lights also introduced e-commerce, combining the existing lighting professional website and the Lighting City entity shopping mall to form a seamless interface between the network virtual circulation platform and the physical trade circulation platform, and extending the lamps through the network advantages. City's trade functions and service functions.

The person in charge of Shenzhen South China City stated that successful store operations include many factors such as “early days, favorable conditions, and people” and that there are time divisions. Therefore, even a prosperous store must change according to changes in the environment. It is necessary to constantly innovate and uncover market potential so that it can stand out in many stores.

Service to a new height

In recent years, the emergence, expansion, elimination, and upgrade of the professional lighting lighting market have undoubtedly increased from the side to pushing the store service to a new height. As you can see, at present, stores with a single service or lack of services are under increasing operating pressure. In the process of the entire investment and operation of the store, "service" is also an issue that is difficult to escape.

"Currently, the traditional professional wholesale market based on the sole rent collection purpose and the mode of sitting in business is no longer a mainstream," said Jiang Qi, deputy general manager of Guangzhou Guanggu. The service feature of the store is a key factor in the industry. With "customer demand" as the direction and "service" as the core competitiveness, creating high-end trade and trade platforms for merchants, owners, purchasers, and industry wins has become an inevitable trend for the development of lighting stores.

It is reported that in the field of store services, Guangzhou Optics Valley aims to build an "optical service" platform and proposed an innovative "five-heart service", including: to help buyers, distributors to ensure good product quality, and ensure the procurement of optical Valley to Guangzhou "Reassured"; Help buyers, distributors to purchase more cost-effective products, ensure that the optical Valley to Guangzhou "concentrate"; third is to help buyers, distributors to provide technical and design support services, to ensure that the optical Valley procurement to Guangzhou “At ease”; fourth is to help buyers, distributors to provide one-stop procurement support services, to ensure that the optical Valley procurement in Guangzhou “close”; five is to help buyers, distributors to understand new products, new technologies and other industry-oriented, to ensure that to Guangzhou Optical Valley purchase "comfortable".

Jiangmen Guangbohui stated that it will build 6 major innovation public platforms to form a complete service package. In addition to providing transaction services such as procurement, distribution and engineering applications, Jiangmen Guangbohui will also provide various supporting services such as e-commerce, logistics and distribution, financial services, technology research and development, promotion, information services, talent incubation, culture and entertainment to profoundly interpret the stores. The importance of service.

Han Zonghuai, chairman of Shanghai Lamps City, stated that competition in lighting stores will surely intensify with fierce competition in the lighting market. Then, whoever changes first and who innovates in the operating model, who can provide businesses and manufacturers with a fast transaction and cheap price? A platform for trading and facilitating transactions, who can provide consumers with a shopping environment with elegant shopping environment, first-rate shopping malls, and a perfect after-sales service market, will be able to laugh at the end.