2016 CES officially kicked off in Las Vegas on January 6th, US time. This year, what will be the biggest consumer electronics show in the world? The reporter participated in seven press conferences including Sony, LG, Panasonic, TCL, Qualcomm, Hisense, and Samsung in one breath, and smelled the following five trends:
Wind direction one: HDR into a new hot spot for color TV
CES has always been the biggest show in the global color TV industry. In 2016, HDR (High Dynamic Range) will become a new hot spot in the color TV industry.
Generally speaking, HDR can make the color TV picture layer richer and more solid, the bright place is brighter, and the dark place is darker. Therefore, it is also favored by the OLED TV camp and the LCD TV camp. Because Dolby has mastered the high-end HDR technology Dolby Vision, it is also the scent of color power plants this year.
Sony's LCD TV directly introduces the new brand logo of 4K HDR. After integrating its dynamic backlight technology and elite light control technology, its maximum brightness can reach 4000 nits. The same LCD camp, Samsung's SUHD TV, Hisense's ULED TV and TCL's QUHD TV also introduced HDR technology.
LG and Panasonic have pushed 4K OLED TVs this year, and LG's OLED TVs also incorporate HDR technology. Interestingly, LG, TCL and Skyworth have all started strategic cooperation with Dolby Vision.
"LG's OLED TVs are able to show a better black field, taking the recently announced NASA TV UHD channel as an example, bringing consumers the most recent and authentic experience in the universe," said Peter Alexander, senior vice president of CMO's CMO. Comment.
Invariably adopting HDR technology reflects the relentless pursuit of color TV technology companies in hardware technology, especially image quality improvement. Samsung and Hisense will also launch 8K ultra-high-definition LCD TVs in 2016. Samsung will also introduce 170-inch ultra-large size SUHD TVs this year; LG will also expand 4K OLED TVs to larger sizes such as 85 and 95 inches.
At the same time, quality content services are still showing increasing importance. In order to make up for the shortcomings of 4K and HDR content, Dolby has cooperated with a number of Hollywood companies, hoping to use Dolby Vision technology from content capture, transmission to broadcast to make a new leap in TV quality.
Sony also released a new app "ULTRA" from Sony Pictures Home Entertainment. The app will be officially released in the US this year. With ULTRA, users can purchase and watch new or classic 4K HDR movies and TV productions from Sony Pictures 4K Digital Library on Sony BRAVIA TV.
Wind direction two: smart home further landing
An interview with a reporter from 2016 CES, sighed: "How do you say IOT (Internet of Things)?" Although the concept of the Internet of Things has been fired for several years, Samsung has officially released the Internet of Things strategy at CES 2015. The Internet of Things has not really landed, and the 2016 CES Internet of Things and smart homes have taken another step.
All the giants are engaged in cross-border cooperation with a more open attitude.
LG will cooperate with Google in smart home. Gayathri Rajan, vice president of product management at Google, also came to the show. She showed the future of the family and believed that smart terminals should be "terminal + connection + network cloud platform" and be smart, simple and secure. LG launched the high-end brand LG SIGNATURE for the first time, covering smart home appliances such as OLED TVs, refrigerators, washing machines, air purifiers, etc. Smart washing machines can be used for energy management; smart refrigerators have sensors on the doorsteps, people approaching, refrigerator doors Can be automatically opened, as well as WIFI Display (networked display) function.
Samsung's white goods continue the direction of the Internet of Things, including smart ovens, smart refrigerators, and smart washing machines. Among them, the new smart refrigerator that will be launched in the spring has a 21.5-inch display screen, which can share photos with family members and display food prices to buy food online. For this reason, Samsung has already cooperated with Master Card for online payment; users can also pass Mobile phones, remotely see the food stored inside this smart refrigerator, making it easy to make choices when going out shopping.
Panasonic also showed off its smart home solution. Today, the number of endpoints in an ordinary American home that can communicate with the Internet is more than 100. Panasonic's definition of smart home is: through a powerful platform to integrate lighting, heating, camera, motion sensor and various smart appliances to achieve a personalized home experience management. Panasonic has launched the smart home innovation technology "Ora", which can measure the electricity usage in your home, master your electricity usage habits, and improve your electricity efficiency. To this end, Panasonic announced a strategic partnership with Xcel Energy.
Panasonic's smart home solution
The reporter also learned that Haier will release Ubot, a smart robot for home life, at the 2016 CES. It combines listening, speaking, watching, smelling, walking and thinking functions. It is a security guard and smart butler at home and can be used as a child. Playmates, enlightenment teachers and accompanying the elderly to live. Changhong will showcase the IPP open platform IPP for smart homes and smart communities at this CES. Jingdong is working with Harman to promote smart wireless Bluetooth speakers.
Wind direction three: Chinese companies continue to rise
In the intensive press conference of 2016 CES Media Day, the number of press conferences of Chinese companies such as TCL, Hisense, Huawei, ZTE, and LeTV was increasing. The venue of the conference was expanded, and the number of foreign journalists attending the conference was also higher than in previous years.
Like this year, Hisense has just officially taken over the color TV business of Sharp America, so at this year's CES Media Day, Japan's Sharp Company did not hold a separate press conference as it did in previous years. But in the launch of Hisense, there are both the release of Hisense TV and the release of Sharp North America's new color TV. "Hisense's operation of the Sharp TV business in North America is a concern. From the current point of view, the two brands of Hisense and Sharp are still operating independently." Zhang Bing, research director of IHS Display Search China.
Hisense also embedded its own ULED TV in the Sharp brand product line this year. Lin Wei, vice president of overseas business of Hisense Group, told reporters that the Hisense brand TV has grown rapidly in the North American market. In 2014, the market share was about 2%. In 2015, it was about 4%. In 2016, the target is to further increase the market share to 8%. “This is not the amount of the Sharp brand. The Hisense brand is still the top priority. Sharp brings new technologies and new channels, and the channels can be shared with Hisense.â€
Different from Hisense's push of ULED and laser TV, TCL will focus on promoting QUHD's new TV products in the North American market this year. It uses quantum dots and HDR technology to further improve image quality. Wang Yulin, general manager of TCL Multimedia Overseas Business, expressed confidence to the reporter that he hopes that TCL's color TV business in North America will “turn over three times†in the next three years. In 2015, TCL's color TV market share in North America was about 7%-8%, with sales of 1 million units. It is planned to increase sales to 3 million units in 2018.
UHD TV from TCL
Despite the marriage at the end of 2015, TCL and LeEco announced that they will jointly explore overseas markets. However, on the 2016 CES Media Day, the two conferences were opened separately. It seems that resource coordination will take time. At this press conference, LeTV released a new LeTV mobile phone and three new LeTV color TVs, one of which is as thin as 3.9 mm. Le Shizhi, the new president of LeTV, revealed that LeTV's “playing method†will extend to the international market, and selling TV in the US mainly takes online channels.
In the face of the rise of Chinese companies, Japanese companies have turned to higher-end, more professional fields. Like Sony and Panasonic, they showed the strength of the 4K industry chain at 2016 CES. Sony released 4K HDR LCD TV, 4K camera, 4K camera, 4K mobile phone and other new products; Panasonic released 4K OLED TV, 4K ultra clear Blu-ray recorder, 4K camera, etc. The relevant person in charge of the Sony (China) color TV business told the reporter that Sony TV turned to the high-end sector, and the profit was significantly improved. Although the sales in the Chinese market declined in 2015, it maintained a share in the 4K TV field above 60 inches.
Wind direction four: VR into a new favorite of smart wear
Virtual reality (VR) headsets are one of the highlights of the 2016 CES Media Day conference.
At the CES site, Sony has demonstrated a head-mounted VR that is compatible with the PS4 hot-selling game console. It also attracted many viewers to play on the spot. VR allows viewers to immerse themselves in a 360-degree game environment, as if they were there. Can be more invested.
Sony released helmet
Samsung also released the head-mounted Gear VR. It is worth noting that Samsung has announced that it has more than 400 movies supporting VR, and Samsung has also released a virtual reality camera that allows users to shoot virtual reality content and watch it in VR.
Several articles on VR have also been published in the 2016 CES journal. One of the points is that VR is not only used in the game field. The article predicts that by 2020, Hollywood's virtual reality (VR) and augmented reality (AR) movies and TV shows will grow to more than $10 billion. Google and GoPro have teamed up to allow film and TV creators to participate in the production of VR content, including 4K 360-degree video.
A vice president of Sony's gaming business believes that games are important to VR, but VR is not just about games. He believes that for music and sports, 360 video is a new step that will improve people's experience.
Wind direction five: car networking, car electronics heating up
It's hard to imagine that the beginning of the LG conference actually talked about car networking and car electronics. The Qualcomm press conference also started from the topic of car networking. Qualcomm even put the cab part of a smart car directly onto the stage and became its 2016 CES. The props of the conference.
Panasonic also announced that it has become the world's largest supplier of automotive electric batteries, and has already cooperated with Lincoln Motors. Lincoln's new smart car in 2017 will use Panasonic's automotive electronics system.
Therefore, not only car factories, traditional home power plants, chip factories, etc. have come to grab a piece of smart driving, car networking. Although Sony did not say at the press conference, its expansion of the image sensor will be partially applied to the market of the Internet of Vehicles.
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