On January 8, according to news blog site Mashable, video site Hulu will launch a live TV service this spring. By then, a new Hulu will appear in front of the audience.
In order to compete with rivals Sling TV and DirecTV Now, Hulu will launch its own live TV service based on the original on-demand service. Although the final solution and price are not determined, Hulu's live TV service will include different levels of services and some additional services (such as cloud storage), as well as some high-quality content like "ShowTIme".
The new Hulu redesigned the entire user experience. Hulu's new user interface combines on-demand content with live content, similar to competitors, but also offers some nice new features.
New Hulu If the new Hulu contains a philosophy, it is personal. From the main screen to the program recommendation bar, the new Hulu is very personal. When you launch a new Hulu app on your phone, Hulu will first conduct a small survey of your content type (genre, radio, and specific program).
After the survey is completed, Hulu will provide you with a personalized home screen. On the home screen, the first thing you see is a list of programs based on your personal preferences, including live or on-demand content. Hulu thinks this is the most important thing for you. The programs you have bookmarked or tagged will also be presented directly below the list.
The horizontal navigation bar on the main screen will give you a list of TV, movies, news and radio stations. Based on your history and preferences, each screen shows what you are most likely to be interested in.
To make sure you don't miss the live TV you might want to see, Hulu has launched a new mobile notification. For example, if you like a sports team, Hulu will remind you when the team starts. If a game reaches its climax, you will also get a notice (a third-party company called Thuuz has developed an algorithm for this). Mobile notifications are only available for live events, but Hulu plans to extend this feature to breaking news.
What should Hulu worry about?Hulu mixes live and on-demand content into the same interface, although there is doubt as to whether they should be mixed together. But this is not Hulu's biggest worry.
What Hulu should worry about is brand personality. Hulu is trying to reinvent itself as a live TV service provider, which may weaken its biggest feature - powerful on-demand services. Yes, Hulu's competitors also offer on-demand services, but Hulu can be said to be the founder of the service.
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