In the Internet TV field in 2015, Storm TV was a dark horse. After releasing the first Storm Super Series TV at the end of 15 years, it quickly became the first camp of Internet brand television in just a few months. Aside from its own background strengths such as storm, Haier Rishun, Aofei Animation, and Sannuo Digital, it is more a unique vision and operation mode of Storm TV that allows Storm TV to introduce new ideas to users in the fickle Internet TV industry. More surprises. In 2016, Storm TV launched the “Superstorm Three Ecology†strategy, once again breaking the industry landscape and letting the word “ecology†show stronger power and deeper meaning in Stormwind TV.
Perhaps the user first listened to the name of the storm's three ecological names, the first impression may be thought of as something similar to music, or to imitate the music as the ecology to create a gimmick. In fact, the brand style of Storm TV will not be as impetuous as LeTV, so the storm's ultra-body three ecological strategy is to really create a different ecological strategy. It can directly benefit users, and there is a steady stream of new content for Storm TV, covering film and television, games, animation, education, and other peripherals. These are powerful proofs of the superiority of Supercorp.
On the March 28th, 2016 stormstorm technology launching ceremony, Stormstorm Technology announced the strategic layout of “create new entertainment for the worldâ€. Storm CEO Feng Xin elaborated on “cross-border, federal ecologyâ€. Operational philosophy, which is directly corroborated by Stormwind TV's super body three ecology. It is a new model of Storm TV. It is not a way to imitate music as TV. How to understand the storm mode is different from LeTV and stronger than LeTV. Xiaobian thinks it can be compared in the following aspects:
1, the difference between ecological structure
LeTV's ecology is composed of so-called "platform + content + terminal + application". Apart from LeTV and LeTV, there are still unreleased cars; the content platform is the content of LeTV and LeTV, and LeTV E-commerce, LeTV Cloud Technology and LeTV Finance, which is not yet on the line. It is easy to see that LeTV is tying everything that it has done to itself, whether ecologically or not. For example, Letv Finance, as a non-financial enterprise how to obtain a financial license, how to operate the capital, and this Letv Finance in the Lets ecological in what consumers can not stand scrutiny. The storm super body three ecology is composed of: DT/VR calculation ecology + content ecology + IP ecology. All three are directly related to Internet TV, and are organic combination of technology + content + operation and can effectively In combination with the operation, it brings practical benefits to the user. Obviously, the storm did not put all the storm science and technology as a hard-packed together like music as the so-called ecological, after all, Storm's business is not less than LeTV. Can be seen in the ecological structure: the storm super body three ecological, the structure is more related to the relationship, the greater the combined effect, and LeTV's ecological content is very complex, there are many still in the planning of the content, a bit to give people "draw big The feeling of "cake".
2, the amount of platform content
For Internet TV users, the variety of television content and wide coverage are the places where the value of ecology is measured. Other things are not meaningful to users. In terms of content operation, Storm TV and LeTV are completely opposite. LeTV builds a closed content ecology based on its own LeTV content and LeTV content. Other platform content can only be viewed in a simple and brutal way. The content ecology of Storm TV is to use the content of storm video and the content of partners like Love Watch, PPS, iQIYI, etc. to achieve the ultimate viewing experience through the barrier-free access of the Storm Member account platform. The amount of content on the storm TV is definitely much better than LeTV. For high-quality IP, Storm and LeTV are all built on gravity. The acquisition of Wu Qilong's straw bear photo industry was already established in 2003. LeTV was founded only in 2011, in terms of content and coverage. The straw bear film industry is much stronger than LeTV. Secondly, the IP ecology of Storm TV will follow the Storm Technology DT big entertainment ecology strategy will be extended to the game, animation, education, culture and other fields.
3, ecological value subsidy mode
The storm super body three ecology and Le closed-loop open ecology are ecological value backfeeding functions, but the value of the two forms of feedback is not the same. Storm TV is displayed in the form of film and television members and hardware subsidies. When the end user buys storm TV products, the price will be Lower. LeTV's ecological back-favor is in the form of buying members (499 yuan) to reduce the cost of TV hardware (300 yuan), but in fact, the more users buy members, the higher the cost. Obviously, the storm ecological feedback is to reduce the user's cost of use, is an ecological model that can continue to subsidize, and LeTV is an unlimited hardware subsidies, and the higher the cost of subsidy purchase, there are people feel that there is a suspicion to sell.
to sum up
Storm TV said that the super three ecology is different from LeTV ecology and stronger than LeTV has data and facts. The super body and the three ecology of Stormwind TV have indeed brought new inspiration to the industry, and also brought the benefit return of the users, and brought more and more high-quality services. This is also Feng Xin said that Super three ecology is stronger than LeTV. The heart of ecology.
Perhaps the user first listened to the name of the storm's three ecological names, the first impression may be thought of as something similar to music, or to imitate the music as the ecology to create a gimmick. In fact, the brand style of Storm TV will not be as impetuous as LeTV, so the storm's ultra-body three ecological strategy is to really create a different ecological strategy. It can directly benefit users, and there is a steady stream of new content for Storm TV, covering film and television, games, animation, education, and other peripherals. These are powerful proofs of the superiority of Supercorp.
On the March 28th, 2016 stormstorm technology launching ceremony, Stormstorm Technology announced the strategic layout of “create new entertainment for the worldâ€. Storm CEO Feng Xin elaborated on “cross-border, federal ecologyâ€. Operational philosophy, which is directly corroborated by Stormwind TV's super body three ecology. It is a new model of Storm TV. It is not a way to imitate music as TV. How to understand the storm mode is different from LeTV and stronger than LeTV. Xiaobian thinks it can be compared in the following aspects:
1, the difference between ecological structure
LeTV's ecology is composed of so-called "platform + content + terminal + application". Apart from LeTV and LeTV, there are still unreleased cars; the content platform is the content of LeTV and LeTV, and LeTV E-commerce, LeTV Cloud Technology and LeTV Finance, which is not yet on the line. It is easy to see that LeTV is tying everything that it has done to itself, whether ecologically or not. For example, Letv Finance, as a non-financial enterprise how to obtain a financial license, how to operate the capital, and this Letv Finance in the Lets ecological in what consumers can not stand scrutiny. The storm super body three ecology is composed of: DT/VR calculation ecology + content ecology + IP ecology. All three are directly related to Internet TV, and are organic combination of technology + content + operation and can effectively In combination with the operation, it brings practical benefits to the user. Obviously, the storm did not put all the storm science and technology as a hard-packed together like music as the so-called ecological, after all, Storm's business is not less than LeTV. Can be seen in the ecological structure: the storm super body three ecological, the structure is more related to the relationship, the greater the combined effect, and LeTV's ecological content is very complex, there are many still in the planning of the content, a bit to give people "draw big The feeling of "cake".
2, the amount of platform content
For Internet TV users, the variety of television content and wide coverage are the places where the value of ecology is measured. Other things are not meaningful to users. In terms of content operation, Storm TV and LeTV are completely opposite. LeTV builds a closed content ecology based on its own LeTV content and LeTV content. Other platform content can only be viewed in a simple and brutal way. The content ecology of Storm TV is to use the content of storm video and the content of partners like Love Watch, PPS, iQIYI, etc. to achieve the ultimate viewing experience through the barrier-free access of the Storm Member account platform. The amount of content on the storm TV is definitely much better than LeTV. For high-quality IP, Storm and LeTV are all built on gravity. The acquisition of Wu Qilong's straw bear photo industry was already established in 2003. LeTV was founded only in 2011, in terms of content and coverage. The straw bear film industry is much stronger than LeTV. Secondly, the IP ecology of Storm TV will follow the Storm Technology DT big entertainment ecology strategy will be extended to the game, animation, education, culture and other fields.
3, ecological value subsidy mode
The storm super body three ecology and Le closed-loop open ecology are ecological value backfeeding functions, but the value of the two forms of feedback is not the same. Storm TV is displayed in the form of film and television members and hardware subsidies. When the end user buys storm TV products, the price will be Lower. LeTV's ecological back-favor is in the form of buying members (499 yuan) to reduce the cost of TV hardware (300 yuan), but in fact, the more users buy members, the higher the cost. Obviously, the storm ecological feedback is to reduce the user's cost of use, is an ecological model that can continue to subsidize, and LeTV is an unlimited hardware subsidies, and the higher the cost of subsidy purchase, there are people feel that there is a suspicion to sell.
to sum up
Storm TV said that the super three ecology is different from LeTV ecology and stronger than LeTV has data and facts. The super body and the three ecology of Stormwind TV have indeed brought new inspiration to the industry, and also brought the benefit return of the users, and brought more and more high-quality services. This is also Feng Xin said that Super three ecology is stronger than LeTV. The heart of ecology.
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