Since the publication of the article "Peer with the Dynasty" in the previous issue, many lighting dealers from Beijing, Zhejiang, Shanghai, Jiangsu and other places have called this newspaper to consult: Why does Jindalai Lighting not do the domestic market? Is Jinda Lai only the sole channel of the Dynasty in China? When will it be the domestic market? Recently, our reporter specially interviewed Sun Zhengquan, general manager of Zhongshan Kendray Lighting Appliance Co., Ltd. on this issue. The quality of the communication with the new Teli has won the respect of Europe and the United States. From now on, Jin Dalai officially announced that he will return to the domestic market. One grandson answered all the questions of the dealers. Once it was sold well in China, it resolutely gave up the domestic market. Focus on the international market; after stabilizing the international market business, returning to the domestic market, this is the roundabout way of Jindalai lighting strategic planning. This is not the same as the lighting industry franchise pioneer Xin Teli lighting. The answer is yes. Sun Zhengquan is the younger brother of Sun Ting, the general manager of Xinteli, both of whom enjoy fame in the field of modern minimalist lamps. Jindalai Lighting has always been a brand of Kendrick Lighting Co., Ltd. The unique "temperament", entering the international market to create an international brand is the best proof, and hopes to expand the brand influence in the country with the help of international influence, and then dig deep into the brand connotation. Therefore, the company was founded in 1998, It attaches great importance to the construction of the R&D department, and invests millions of funds each year for the recruitment of talents and the updating of R&D equipment. And with the high-level design institutions in Europe and the United States to establish a partnership, to test and improve the safety, structure, appearance, function, etc. of each product. At the same time, boldly target the market's key development targets to foreign markets, and take the lead Large-scale international exhibitions such as the Frankfurt Lighting Fair and the Hong Kong International Lighting Fair. Thanks to the company's first-class quality, good management and reputation, the Jindal brand has been able to rapidly expand into the European and American markets and has won a large number of stable and powerful foreign countries. The customer's favor and respect, the current products have been sold to Germany, Italy, France, Greece, Russia and other developed countries in Europe and America. The potential of China's lighting market, Jinda Lai decided to return to the country "According to statistics, the world's lighting trade increased in 2005 To US$210 billion, China's lighting market is also accelerating its expansion, growing at a rate of more than 20% per year. Even if each household consumes only 200 yuan per year on lighting, China has a market of around 800-120 billion yuan. Often, according to market research data, the annual household lighting costs of most households Far more than that. "General Manager analyzed. "At the time we knew the demand capacity of this market, I was very excited and felt that Jin Dalai could do a big job again. Moreover, developed into 2005, after years of hard work in the international market, we have accumulated a wealth of financial strength, strong technical development capabilities and scale production advantages. However, many people think that we only focus on the international market, and we have not developed the domestic market. This is not the case. The guiding spirit of our corporate culture is to serve the country with dedication and hard work. Moreover, our strategic goals are not separated from the international and domestic, but based on actual conditions such as our own development and market maturity. Therefore, we can only say that in the development of domestic and international markets, most of our Jindalai's energy is placed in foreign markets, forming a business strategy based on exports and supplemented by domestic sales. "However, our attention to the domestic market is still very high, always paying attention to the development and changes of the domestic lighting market." "As the Chinese economy continues to grow, the domestic market demand is driven, the national purchasing power is boosted, and the real estate industry is booming, the demand for lighting products in the society is also growing, and market opportunities are constantly increasing." Increase in land. Therefore, by the end of 2005, our Jindalai began to refocus our attention on the domestic market, seeking a strategic layout for the long-term development of the domestic market, and thus establishing the road of brand development, hoping to bring the best products to the people. . â€
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