OFweek Smart Home Network News reports that Phase Tech is a technology company specializing in the smart home industry. They are dedicated to researching and developing smart home power systems and consistently adhere to their original mission of improving daily life. By focusing on the entire industry chain, they aim to deliver high-quality products that bring globally leading innovations to the consumer market.
Recently, Zhuo Chenting, the CEO of Xiangqi Technology, sat down for an interview with the author. Known as the "Three Powerful Technology Elites," the founders of Xiangqi Technology bring impressive credentials to their roles. Zhu Wen, the CEO, previously served as a Siemens Global Senior Project Manager, overseeing the development of China's first commercial mobile internet system and solar thermal utilization projects. Wu Guoxin, COO of Xiangqi Technology, held positions as the Director of Business Operations and Maintenance for Siemens Greater China and Nokia’s Asia-Pacific R&D Services. Zhang Jie, the CMO, has extensive entrepreneurial experience, having managed major projects at Shanghai Edinburg Elevators and co-founded Shanghai Zhongchuang Union Space from 2010 to 2014. Together, these three visionaries founded Xiangbang Technology in 2014, leveraging their combined technical expertise and professional backgrounds.
According to Zhu Wen, the company currently boasts a technical team of 129 members, including 25 product R&D personnel, 30 sales staff, 6 brand managers, and 68 factory production employees.
"Embrace the Sharing Concept and Build a Lab for Future Living"
The author learned that after three years of development, Xianghe Technology has created over 250 smart single product categories, including power rails and mobile sockets, with annual sales growing at a rate exceeding 15 million yuan.
"Innovation Through Collaboration"
Xianghe Technology remains committed to the principle of sharing, collaborating with smart home companies, manufacturers, and real estate developers to build future life labs. This collaboration aims to offer consumers innovative, intelligent, and high-quality living spaces while driving new business opportunities within the broader smart home sector.
One of Xianghe Technology's notable developments is its mobile smart home appliance access system. This system transforms the traditional complex process of slot wiring by ingeniously integrating electrical wiring into universal wall attachments like baseboards and vertices. This innovation allows users to skip the tedious groove process during renovations, reducing wall damage and saving both time and costs significantly. Their "wireless socket" will truly enable "plug-and-play anytime, anywhere."
"The Four Pillars of Market Strategy"
It is reported that the current smart home market has already surpassed 90.8 billion yuan, with expectations of reaching over 436.9 billion yuan by 2020. Within this market, smart power systems make up 45% of the entire smart home industry chain.
Zhu Wen shared that Xpower has over 200 distributors across 28 provinces and municipalities in cities like Shanghai, Beijing, Guangdong, Hunan, Hubei, Shaanxi, and Shanxi, with annual sales exceeding 20 million yuan. Additionally, Aibowo has deepened partnerships with real estate giants like Wanda, Vanke, Landsea, Greenland, and electronics giants like Siemens. It is projected that Xianghe Technology’s product sales will surpass 100 million yuan this year.
In terms of product market strategies, Xiangyi Technology primarily uses four channels:
First, tapping into the B2B market by initiating sales around real estate businesses.
Second, establishing an agency distribution system nationwide and globally, using the company's B2B as a benchmark to influence the national real estate industry.
Third, through the agency distribution system, completing sales directly to end-users (C-side).
Fourth, through patent-authorized upstream and downstream enterprises (B2P).
Core Competitive Barriers of Xiangrong Technology
Regarding the core competitive barriers of Xiangrong Technology, Zhu Wen stated, "We hold world-exclusive invention patents and have established a patent pool to protect our core patents. We have yet to find any similar competing products in the current market." However, since Xiangyi Technology focuses on developing alternative indoor electric power systems, some existing brands like Bull and Ubiquitous have become competitors in the short term.
"Starting from the Bottom and Leading the Smart Home Industry"
Zhu Wen mentioned that Xiangyi Technology has completed two rounds of funding—Angel and PRE-A rounds—and began a new round of financing in July this year.
Financing History of Xiangrong Technology:
In March 2015, the Angel round was completed with Orient Securities as the investor, valuing the company at 50 million yuan.
In March 2016, the PRE-A round raised funds from China Venture Capital Co., Ltd., Xiexin Holding Group, and Clan Capital, with an estimated valuation of 400 million yuan.
An A round of financing was conducted in July 2017 with a valuation of 1 billion yuan.
Regarding the future development plan of Xiangrong Technology, Zhu Wen stated, "We will continue to focus on the smart home industry from the bottom up, becoming the foundational layer that integrates and leads the entire smart home sector."
The research and development of Xiangrong Technology's products will revolutionize architectural indoor spaces worldwide, making electricity accessible without the limitations of concealed indoor wiring or the use of power strips. By liberating outlets from walls, the company offers a more convenient and aesthetically pleasing lifestyle, accelerating the progress of the smart home industry.
Acrylic Letter,Acrylic Led Sign,Acrylic Channel Letter,Modern Acrylic Wall Art
Wuxi Motian Signage Co., Ltd , https://www.makesignage.com