In recent years, for many Chinese LED companies, overseas markets thousands of miles away are more like a vast world where they can fly freely. In the Pearl River Delta and the Yangtze River Delta, many companies accounted for 50% to 70% of their export revenues, and some even approached 100%.
According to industry analysts, the rapid growth of the export scale of the LED lighting industry is mainly based on the following three reasons:
First, the development of the domestic market is relatively not very mature;
Second, from the perspective of the global market, many countries are stepping up legislation to encourage the use of energy-saving light sources. Due to the continuous improvement of LED lighting technology, it has driven new market growth points including a series of terminal consumer products such as home appliances, automobiles and mobile phones. Therefore, governments around the world are increasing their support for the LED industry, especially the terminal lighting market.
Third, the environmental awareness of foreign consumers is relatively high, and the price acceptance of LED lighting is higher than that in China, especially in the field of home lighting. In addition, high profits in overseas markets and short payback periods are also important factors.
Faced with the huge business opportunities in overseas markets, how can Chinese LED lighting companies quickly create new advantages in participating in global market cooperation and competition?
How to make your own LED lighting products enter the global market better and faster?
How to understand the latest development trend of LED lighting product testing standards in overseas markets?
How to comprehensively understand the energy subsidy policies and market access requirements of countries where overseas markets are located?
On August 17-18, 2012, the 2012 High-Tech LED Exhibition will hold the “Quality In Light Overseas Market Strategy Summit Forumâ€. The organizer Gaogong LED and the inductive testing will discuss with industry insiders the new advantages of Chinese LED lighting companies to participate in overseas market cooperation and competition.
The main topics of this forum are:
From the OEM mode to the independent production mode, the transition from the price competition mode to the differentiated competition mode changes from simple imitation mode to technological innovation, market innovation, management and organizational innovation mode to realize the transformation of technology content and value-added ability from low-end to high-end ......
Market structure
Due to the global regional financial crisis that began last year, there have been some regional changes in the LED lighting export market.
Among them, the European and American markets are still in a slow recovery phase. In the past, North America and Europe were one of the major overseas markets for LED lighting. At the same time, product quality requirements were relatively high. Companies need to pass UL, CE and ROHS certification.
The Japanese market is one of the biggest highlights of the global LED lighting market last year. According to relevant data, the market share of LED lighting sources and lamps in Japan has risen to 50% in 2011. At the same time, the Japanese government has previously included LED bulbs in the scope of the environmental protection point system, and it has also played a certain stimulating role. According to statistics from the High-Tech LED Industry Research Institute (GLII), the market share of the Japanese LED bulb market was only 0.01% in 2009.
At the same time, the importance of emerging markets around the world is also increasingly concerned by LED exporters. Among them, the South American and South African markets have developed rapidly in recent years, and the Middle East market has a large demand for low-priced products. In addition, countries such as Russia and Eastern Europe are also large potential markets, and many companies have also shown interest in these two major markets.
Crisis coexist
In 2012, most countries in the world will enter the time window for the complete elimination of incandescent lamps.
Due to the continuous improvement of LED light efficiency and price drop, the advantages of LED lighting compared with traditional lighting continue to be highlighted. At the time when incandescent lamps gradually withdraw from the market, LED indoor lighting is also facing an opportunity of rapid growth.
However, China's LED indoor lighting industry is subject to factors such as core technology and high-end raw materials relying on foreign countries, and the market is mainly concentrated overseas. Coupled with the impact of foreign macroeconomic downturn last year, the growth rate of domestic LED indoor lighting companies has experienced a short-term slowdown. .
The High-Tech LED Industry Research Institute (GLII) reported that due to the decline of domestic and international economic growth momentum in the first half of the year, the European debt crisis continued to deteriorate and the fiscal adjustment pressure faced by the United States brought huge downside risks to the global economy. Orders of enterprises in Europe and the United States fell by nearly 10%, while the domestic market is still dominated by government and commercial engineering projects. The opening speed of the civilian market is still slow, resulting in the overall growth rate of the domestic LED indoor lighting market in the first half of this year is lower than expected. .
In terms of price, the price of white light chips for medium and high-end lighting continued to be strong, and the structural design of the lamps failed to make breakthroughs. Except for some low-end products, the market price was increased through price wars. In the first half of this year, the price of domestic LED indoor lighting products The overall decline was within 10%, and the increase in chip luminous efficiency and the small decline in raw material prices became the main driving force.
At present, although the world economic recovery is slow, there are still many uncertainties. However, in general, the current export business is still an important part of Chinese LED companies participating in global competition and occupying market share, and there are huge business opportunities.
2012 Gaogong LED Exhibition blooms in Guangzhou
The 2012 High-tech LED Exhibition will be held from August 17th to August 19th, 2012 at Guangzhou Pazhou Poly World Trade Expo. The exhibition area will reach 30,000 square meters, which has attracted the attention and expectation of the industry.
As the world's first exhibition centered on the entire LED industry chain, Gaogong LED Exhibition will create a global LED product design and application wind vane with unique display methods and high-end brand positioning, and build the most professional, exquisite and high quality for the industry. LED industry chain communication and display platform.
The organizer Gaogong LED will continue to adhere to the concept of “excellent displayâ€, strictly select and invite exhibitors to control the quality of exhibits. Help enterprises to fully expand the Chinese market and build high-quality LED product display and trading platform.
In the same period, a series of professional conferences will be held - the 9th Gaogong LED Industry Summit Forum (CEOCMOCTO Conference), Quality in Light Overseas Market Strategy Forum, China LED Lighting Distributor Conference, China LED Lighting Designer Conference, Industry Chain Procurement Matchmaking Conference, Product innovation awards, LED lighting application design competition, indoor LED product selection, LED street light (tunnel light) product selection and other activities.
In addition, LED industry chain display area, innovative product display gallery, LED outdoor street light (tunnel light) street, green lighting plant factory, home lighting display area, and commercial scene lighting exhibition area will be set up.
According to industry analysts, the rapid growth of the export scale of the LED lighting industry is mainly based on the following three reasons:
First, the development of the domestic market is relatively not very mature;
Second, from the perspective of the global market, many countries are stepping up legislation to encourage the use of energy-saving light sources. Due to the continuous improvement of LED lighting technology, it has driven new market growth points including a series of terminal consumer products such as home appliances, automobiles and mobile phones. Therefore, governments around the world are increasing their support for the LED industry, especially the terminal lighting market.
Third, the environmental awareness of foreign consumers is relatively high, and the price acceptance of LED lighting is higher than that in China, especially in the field of home lighting. In addition, high profits in overseas markets and short payback periods are also important factors.
Faced with the huge business opportunities in overseas markets, how can Chinese LED lighting companies quickly create new advantages in participating in global market cooperation and competition?
How to make your own LED lighting products enter the global market better and faster?
How to understand the latest development trend of LED lighting product testing standards in overseas markets?
How to comprehensively understand the energy subsidy policies and market access requirements of countries where overseas markets are located?
On August 17-18, 2012, the 2012 High-Tech LED Exhibition will hold the “Quality In Light Overseas Market Strategy Summit Forumâ€. The organizer Gaogong LED and the inductive testing will discuss with industry insiders the new advantages of Chinese LED lighting companies to participate in overseas market cooperation and competition.
The main topics of this forum are:
From the OEM mode to the independent production mode, the transition from the price competition mode to the differentiated competition mode changes from simple imitation mode to technological innovation, market innovation, management and organizational innovation mode to realize the transformation of technology content and value-added ability from low-end to high-end ......
Market structure
Due to the global regional financial crisis that began last year, there have been some regional changes in the LED lighting export market.
Among them, the European and American markets are still in a slow recovery phase. In the past, North America and Europe were one of the major overseas markets for LED lighting. At the same time, product quality requirements were relatively high. Companies need to pass UL, CE and ROHS certification.
The Japanese market is one of the biggest highlights of the global LED lighting market last year. According to relevant data, the market share of LED lighting sources and lamps in Japan has risen to 50% in 2011. At the same time, the Japanese government has previously included LED bulbs in the scope of the environmental protection point system, and it has also played a certain stimulating role. According to statistics from the High-Tech LED Industry Research Institute (GLII), the market share of the Japanese LED bulb market was only 0.01% in 2009.
At the same time, the importance of emerging markets around the world is also increasingly concerned by LED exporters. Among them, the South American and South African markets have developed rapidly in recent years, and the Middle East market has a large demand for low-priced products. In addition, countries such as Russia and Eastern Europe are also large potential markets, and many companies have also shown interest in these two major markets.
Crisis coexist
In 2012, most countries in the world will enter the time window for the complete elimination of incandescent lamps.
Due to the continuous improvement of LED light efficiency and price drop, the advantages of LED lighting compared with traditional lighting continue to be highlighted. At the time when incandescent lamps gradually withdraw from the market, LED indoor lighting is also facing an opportunity of rapid growth.
However, China's LED indoor lighting industry is subject to factors such as core technology and high-end raw materials relying on foreign countries, and the market is mainly concentrated overseas. Coupled with the impact of foreign macroeconomic downturn last year, the growth rate of domestic LED indoor lighting companies has experienced a short-term slowdown. .
The High-Tech LED Industry Research Institute (GLII) reported that due to the decline of domestic and international economic growth momentum in the first half of the year, the European debt crisis continued to deteriorate and the fiscal adjustment pressure faced by the United States brought huge downside risks to the global economy. Orders of enterprises in Europe and the United States fell by nearly 10%, while the domestic market is still dominated by government and commercial engineering projects. The opening speed of the civilian market is still slow, resulting in the overall growth rate of the domestic LED indoor lighting market in the first half of this year is lower than expected. .
In terms of price, the price of white light chips for medium and high-end lighting continued to be strong, and the structural design of the lamps failed to make breakthroughs. Except for some low-end products, the market price was increased through price wars. In the first half of this year, the price of domestic LED indoor lighting products The overall decline was within 10%, and the increase in chip luminous efficiency and the small decline in raw material prices became the main driving force.
At present, although the world economic recovery is slow, there are still many uncertainties. However, in general, the current export business is still an important part of Chinese LED companies participating in global competition and occupying market share, and there are huge business opportunities.
2012 Gaogong LED Exhibition blooms in Guangzhou
The 2012 High-tech LED Exhibition will be held from August 17th to August 19th, 2012 at Guangzhou Pazhou Poly World Trade Expo. The exhibition area will reach 30,000 square meters, which has attracted the attention and expectation of the industry.
As the world's first exhibition centered on the entire LED industry chain, Gaogong LED Exhibition will create a global LED product design and application wind vane with unique display methods and high-end brand positioning, and build the most professional, exquisite and high quality for the industry. LED industry chain communication and display platform.
The organizer Gaogong LED will continue to adhere to the concept of “excellent displayâ€, strictly select and invite exhibitors to control the quality of exhibits. Help enterprises to fully expand the Chinese market and build high-quality LED product display and trading platform.
In the same period, a series of professional conferences will be held - the 9th Gaogong LED Industry Summit Forum (CEOCMOCTO Conference), Quality in Light Overseas Market Strategy Forum, China LED Lighting Distributor Conference, China LED Lighting Designer Conference, Industry Chain Procurement Matchmaking Conference, Product innovation awards, LED lighting application design competition, indoor LED product selection, LED street light (tunnel light) product selection and other activities.
In addition, LED industry chain display area, innovative product display gallery, LED outdoor street light (tunnel light) street, green lighting plant factory, home lighting display area, and commercial scene lighting exhibition area will be set up.
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