Accumulation Technology (3527.TW) (hereinafter referred to as accumulation) is the world's largest supplier of LED driver ICs. In 2010, LED driver ICs accounted for more than 50% of the global display market, and the mainland China market accounted for about 65%.
These two sets of data intuitively reflect the status of the accumulated rivers and lakes. Thanks to the two core values ​​of “innovation†and “serviceâ€, the LED display driver IC is designed to achieve the ideal combination with LED. It has been directly written into the bidding project by the mainland government and has become the industry benchmark.
In 2011, the accumulation will continue to mediate in the international display market, take root in China, and stabilize the global half of the world; to develop high-end driver ICs to increase market profits. At the same time, actively explore the lighting IC market, at the next big turning point, to seize the market throat.
“In 2011, we will no longer pursue high market share. It is the top priority to promote profit growth with non-display products and high-end display products.†Li Yaping, director of the Accumulation Business Division (hereinafter referred to as Li Yaping) described the target for this year to Gaogong LED reporters. .
Rooted in China, solidize 50% of the global high-end display IC market
"Engineering LED": the accumulation of science and technology in a leading position in the field of display driver IC, display driver IC 2010 in the field of market share how? What are the advantages that make the accumulation win such a large market share?
Li Yaping: The global market share of display driver ICs accumulated in 2010 exceeded 50%, reaching 65% in the mainland. These refer to the mid to high end market. The low-end products, the two-color screen is not so much.
The advantage of accumulating products is that precision is the best in the world and it has the highest precision in the world. When Toshiba was still doing 6% accuracy, we did 3%. Now, it has progressed to 1.5%.
We have developed a number of new features based on different customer needs, such as error detection, high refresh rate, etc. Now we have added energy-saving features, that is, the accumulated chips can save power, and one screen can save 35%.
"High-tech LED ": Will there be some increase in the market share of the global market this year? Will the price drop this year ?
Li Yaping: Now, one out of every two ICs is ours. The market share has reached the level of today, and it is very difficult to go up.
We expect the market share of mid- to high-end display ICs to remain around 50% this year.
In terms of price, it will definitely decline. However, the proportion of this year's decline is very limited and will not exceed 10%. Because it is very close to the cost. Last year, the average drop was 15%, and this year is expected to be 8%. Of course, we hope that the slower the better.
"High-tech LED ": At present, what is the market competition situation of global display ICs ?
Li Yaping: With the booming advertising and entertainment media, the demand for high-end LED displays has also increased significantly, which has led to fierce competition in the high-end LED display market; therefore, many LED display manufacturers are actively innovating and developing leading industries. High-end LED display to maintain a leading edge.
In the last two years, we have tried to establish a platform to introduce foreign technology to China. Foreign countries have laboriously developed technologies such as error detection, point-to-point correction, and built-in high refresh rate. As a result, these technologies have entered China, and China has experienced a high growth in the number of displays under the impact of new technologies.
Today, China produces 80% of the world's display screens.
"High-tech LED ": China's display screens account for such a huge share, can you tell us about the accumulation of cooperation with domestic display companies? Is the accumulation IC technology research discussed with the cooperative display companies?
Li Yaping: In some important international activities, the accumulation has been adopted by many domestic display companies, such as the Shanghai World Expo. Shanghai Sansi Technology uses the accumulated S-PWM LED driver chip to capture the opening screen and other important exhibition hall displays. . In the Guangzhou Asian Games, Lian Teng Technology also used the accumulation of S-PWM chips to manufacture open and close LED displays. In the 60th National Day of the mainland, Beijing Liard and Jin Lixiang respectively interpret high-quality giant displays by accumulating chips. In addition, Zhou Ming and De Cai also displayed the display screens of energy-saving chips accumulated in Guangzhou LED Show in March this year. It can be seen that the accumulation and cooperation with domestic display companies are close.
When customers have demand, we will communicate with foreign countries for the first time, because foreign screens are ten years earlier than China, and many of them need to know. The ICs we developed, the largest used are not abroad, but in China.
It used to be used abroad for one year before it was used in China. Now that foreign countries are still experimenting, China is already using it here, and the Chinese market is responding quickly.
These two sets of data intuitively reflect the status of the accumulated rivers and lakes. Thanks to the two core values ​​of “innovation†and “serviceâ€, the LED display driver IC is designed to achieve the ideal combination with LED. It has been directly written into the bidding project by the mainland government and has become the industry benchmark.
In 2011, the accumulation will continue to mediate in the international display market, take root in China, and stabilize the global half of the world; to develop high-end driver ICs to increase market profits. At the same time, actively explore the lighting IC market, at the next big turning point, to seize the market throat.
“In 2011, we will no longer pursue high market share. It is the top priority to promote profit growth with non-display products and high-end display products.†Li Yaping, director of the Accumulation Business Division (hereinafter referred to as Li Yaping) described the target for this year to Gaogong LED reporters. .
Rooted in China, solidize 50% of the global high-end display IC market
"Engineering LED": the accumulation of science and technology in a leading position in the field of display driver IC, display driver IC 2010 in the field of market share how? What are the advantages that make the accumulation win such a large market share?
Li Yaping: The global market share of display driver ICs accumulated in 2010 exceeded 50%, reaching 65% in the mainland. These refer to the mid to high end market. The low-end products, the two-color screen is not so much.
The advantage of accumulating products is that precision is the best in the world and it has the highest precision in the world. When Toshiba was still doing 6% accuracy, we did 3%. Now, it has progressed to 1.5%.
We have developed a number of new features based on different customer needs, such as error detection, high refresh rate, etc. Now we have added energy-saving features, that is, the accumulated chips can save power, and one screen can save 35%.
"High-tech LED ": Will there be some increase in the market share of the global market this year? Will the price drop this year ?
Li Yaping: Now, one out of every two ICs is ours. The market share has reached the level of today, and it is very difficult to go up.
We expect the market share of mid- to high-end display ICs to remain around 50% this year.
In terms of price, it will definitely decline. However, the proportion of this year's decline is very limited and will not exceed 10%. Because it is very close to the cost. Last year, the average drop was 15%, and this year is expected to be 8%. Of course, we hope that the slower the better.
"High-tech LED ": At present, what is the market competition situation of global display ICs ?
Li Yaping: With the booming advertising and entertainment media, the demand for high-end LED displays has also increased significantly, which has led to fierce competition in the high-end LED display market; therefore, many LED display manufacturers are actively innovating and developing leading industries. High-end LED display to maintain a leading edge.
In the last two years, we have tried to establish a platform to introduce foreign technology to China. Foreign countries have laboriously developed technologies such as error detection, point-to-point correction, and built-in high refresh rate. As a result, these technologies have entered China, and China has experienced a high growth in the number of displays under the impact of new technologies.
Today, China produces 80% of the world's display screens.
"High-tech LED ": China's display screens account for such a huge share, can you tell us about the accumulation of cooperation with domestic display companies? Is the accumulation IC technology research discussed with the cooperative display companies?
Li Yaping: In some important international activities, the accumulation has been adopted by many domestic display companies, such as the Shanghai World Expo. Shanghai Sansi Technology uses the accumulated S-PWM LED driver chip to capture the opening screen and other important exhibition hall displays. . In the Guangzhou Asian Games, Lian Teng Technology also used the accumulation of S-PWM chips to manufacture open and close LED displays. In the 60th National Day of the mainland, Beijing Liard and Jin Lixiang respectively interpret high-quality giant displays by accumulating chips. In addition, Zhou Ming and De Cai also displayed the display screens of energy-saving chips accumulated in Guangzhou LED Show in March this year. It can be seen that the accumulation and cooperation with domestic display companies are close.
When customers have demand, we will communicate with foreign countries for the first time, because foreign screens are ten years earlier than China, and many of them need to know. The ICs we developed, the largest used are not abroad, but in China.
It used to be used abroad for one year before it was used in China. Now that foreign countries are still experimenting, China is already using it here, and the Chinese market is responding quickly.
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