There is a $800 AR binocular smart glasses that the company’s head of the company claims to have developed. It has already received 120,000 orders without public sales. Does such a set of numbers make people feel that this is a new “Augmented Reality Wonderland� "?"
Especially in the Google AR glasses folding battlefield, the industry's doubts about the AR glasses market are showing VR, why can such an adventure have this "good environment"? At the recent launch of the "Seeing, Never Seeing, Different Thinking" theme conference, the company launched the Air AR smart glasses and the AR/VR all-in-one Halo holographic helmet, let us witness the VR in the VR The year of "not taking the usual path" is an amazing road.
AR hardware to achieve "appropriate" price and vision
Why is the introduction of AR glasses in the "VR hot AR cold" time zone? Sun Li’s CEO Sun Li explained that AR is augmented reality and VR is virtual reality. In the future, AR will develop more widely, and there will be more applications and more fields will use AR technology, which is the real reason for the choice of AR. There are digital testimonies. Although there are only a handful of AR glasses on the market, the AR market is extremely optimistic. According to the latest research report, it is expected that the AR market will reach 100 billion US dollars by 2024, and HMD will become the AR market. The main force of scale growth.
Choosing the "positioning" to establish its own "territory" in the blue ocean market that is not yet a foregone conclusion, the choice of the film is to directly hit the "pain point" of the market, plus its own unique optical, software, algorithm and other technologies, let Every product has the potential to become the "fifth element" of the market.
"The AR smart glasses on the market are expensive, and the second is that the field of view is not big, and there are only lenses on the right side. Long-term use will cause eye discomfort, and the market is difficult to really start." Sun Li pointed out that "the goal of the film Directly positioned at the most 'suitable', Yingchuang Air is a very suitable price, very large field of vision, AR binocular smart glasses, in other similar products, whether the price is high, or the vision is limited to achieve the best ' Cost-effective '."
Not only does Vision Air have holographic display and AR functions; it also supports 1024 & TImes; 768 resolution 3D output, OLED image source, shuttle optical waveguide, FOV up to 34, achieving a major breakthrough in vision; supporting AR functions and real-world information. Interaction, can be operated by somatosensory controls such as gestures, body movements, head movements, etc.; powerful, quad-core processor, 2G flash memory, 128G memory and 3750 mAh battery can guarantee 13 hours of operation; A 1000 Hz head gyroscope is provided, and a 1000 Hz gyroscope and a 13 megapixel camera are also used for the best experience.
These "hard" indicators make this glasses a price killer for similar products. "Therefore, although it has not been publicly sold, it has already received 120,000 large orders." Sun Li introduced this shipment in the same type of glasses today. Thousands of units are particularly eye-catching.
The final black technology product of this conference is an all-in-one Halo helmet that can be switched between AR and VR. With optical design through free-form surface, 1.5mm ultra-thin lens, up to 70 Fov; 1000Hz high-precision gyroscope, delay as low as 13ms; support for gesture recognition, depth SLAM, 3D reconstruction and many other "glare" functions, Halo The key to freely switching between VR and AR is the use of a new material electrochromic film on the eyepiece glass. The price of the 9800 is absolutely good value for money.
In order to allow more people to access smart glasses, the company also launched the Air Nano AR glasses. It has only 3.5mm ultra-thin prism, Fov up to 20, and has both motion tracking and music playback functions. It is convenient for people to take pictures and take pictures in outdoor life and outdoor sports. The price is only 699 yuan, which can be said to be domestic. To the cheapest smart glasses.
Applications have expanded to tourism, industry, education, and healthcare
The hardware is there, but where is the “dongfeng†of the application? After all, application is the key to determining the direction of the hardware.
Sun Li believes that the first application area of ​​AR smart glasses is tourism. Many attractions will be equipped with Air for image navigation in the future.
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