Inspired by a strong smell of rice flavor, the reporter noticed that the rice cooker placed on the demonstration stage was chic, smooth, and “appleâ€. According to the presentation of the staff, it was different from ordinary rice cookers on the market. Is a smart rice cooker.
The penetration rate of smart rice cookers in China is not high. The market share only accounts for 30% of rice cooker products. More Chinese people use electric rice cookers evolved from mechanical rice cookers. Little is known about smart rice cookers, but abroad. The popularity of smart rice cookers has been very high, and the rice cooker industry is experiencing an intelligent change.
Rice cookers will enter the era of intelligence Chinese consumers have experienced the transition from burning rice to cooking rice and steaming rice with rice cookers. Rice cookers are commonly used today, but rice cookers also exist in the mechanical and computer coexistence stages. The rice cooker industry that laughs and says it is not forging ahead for 30 years is about to set off a new development climax and enter the era of smart intelligence.
It is understood that in the Japanese and Korean markets, ordinary mechanical rice cookers have been completely eliminated, and the penetration rate of smart rice cookers has reached 100%. The mainstream methods used by Japanese smart rice cookers include pressure cooking, ultrasonic heating, high-temperature steam cooking, and infrared heating. And multi-stage IH electromagnetic heating and other technologies. According to experts from the Japan Electric Industry Association, as early as 2009, rice cookers using the IH electromagnetic induction function were very popular, accounting for 64.9% of the total rice cooker market, becoming the fastest growing rice cooker varieties on the market.
According to Zhong Yikang’s statistics, in the rice cooker market in China, the market share of ordinary rice cookers is as high as 68%, and the proportion of smart rice cookers only accounts for 32%. As consumers pay more attention to healthy diets, more and more foreign brands have strong intelligence rice cookers. Entering the Chinese market, the development of smart rice cookers is very promising. According to statistics, in 2009, more than 50% of consumers chose smart rice cookers when they purchased rice cookers. In 2010, the smart rice cooker industry developed even more rapidly. Experts predict that in the next three years, the number of smart rice cookers on the Chinese market will break from 10 million to 15 million units, and the market prospect will be broad.
Intelligent rice cookers have gradually emerged as the development direction of the next-generation rice cookers in China. The penetration rate in China is so low. Analysis by industry insiders is mainly confined to many Chinese consumers who do not pay attention to the quality of rice, have low awareness, and do not understand The benefits of smart, but also related to lack of promotion of mainstream brands, lack of product education.
According to experts, traditional rice cookers have only one heating ring in the chassis, which makes rice unable to fully absorb water during the cooking process. The inside is dry and the heat cannot be penetrated. It is prone to clipping phenomenon. It is not only bad taste, but also makes nutrition of rice easy. Loss.
Intelligent rice cookers use dozens of computer cooking programs, including “three-dimensional heating,†and evaporate the water in the rice cooker through the bottom heating in the early cooking stage. After cooking, the water is circulated through the top and bottom of the rice cooker to prevent the loss of water vapor. Make rice fully absorb water to achieve uniform quality and taste. In addition, the intelligent rice cooker also uses artificial intelligence computer chips and a more uniform "gold honeycomb liner" to effectively improve energy efficiency, while significantly increasing the vitamin and various amino acid content of rice, increasing the nutrition and texture of rice. .
All along, smart rice cookers have been monopolized by Japanese and Korean brands, and Sanyo, Tiger, and Sharp have become the three overlords of the Japanese rice cooker market. In fact, as early as 1994, the first intelligent rice cooker with independent intellectual property rights in the Chinese market was the intelligent fuzzy rice cooker produced by Midea. After that, Sanyo, Tiger, and many other Japanese and Korean brands of intelligent rice cooker products were manufactured by Midea. Production, after gradually mastering the core technologies, Midea introduced its free brand smart rice cooker products to the market.
Domestic brands grabbed the market at a low price On January 17, the integrated US-based Nippon Electric Group launched a high-profile smart rice cooker series product in Beijing. The industry’s leading players once again entered the market at prices much lower than similar products, breaking the smart rice cooker by Japanese and Korean companies. Monopoly, high prices.
Indeed, smart rice cookers are not only sold at home, but also at high prices in Japan and South Korea. The reporter once saw a Panasonic smart rice cooker at Suning ELITE boutique selling for more than 3,000 yuan. According to the relevant personnel of the Japan Electric Industry Association, the most expensive rice cooker on the market in Japan is as much as 100,000 yen. RMB 7,000.
At present, domestic smart rice cookers are distributed in domestic brands such as Midea, Supor, Pentium, Galanz, and foreign brands such as Panasonic and Philips. Compared with foreign brands, the price of domestic brands is even more impressive.
“Our greatest wish is to enable every family in China to afford a smart rice cooker,†Wang Songtao, director of marketing at Midea’s Life Appliance Sales Company, told the China State Grid’s reporter that he’s been committed to large-scale manufacturing and self-technology. Research and development to reduce the cost of smart rice cookers will reduce the price of smart rice cookers selling from 3,000 to 5,000 yuan abroad to 199-1999 yuan, allowing most families to buy them.
Other brands such as Supor and Jiuyang have almost all sold for less than 500 yuan.
This reporter learned that in 2010, the United States with the title of high ratings program, smart rice cooker sales have been achieved in 2009 from 1 million units in 2010 to achieve a breakthrough of 4 million units, accounting for 51.88% of the market share, the United States has just released a new minimum intelligent rice cooker The price of only 200 yuan, will inevitably pull down the overall price level of smart rice cooker market, promote the popularity of smart rice cookers in the country.
The penetration rate of smart rice cookers in China is not high. The market share only accounts for 30% of rice cooker products. More Chinese people use electric rice cookers evolved from mechanical rice cookers. Little is known about smart rice cookers, but abroad. The popularity of smart rice cookers has been very high, and the rice cooker industry is experiencing an intelligent change.
Rice cookers will enter the era of intelligence Chinese consumers have experienced the transition from burning rice to cooking rice and steaming rice with rice cookers. Rice cookers are commonly used today, but rice cookers also exist in the mechanical and computer coexistence stages. The rice cooker industry that laughs and says it is not forging ahead for 30 years is about to set off a new development climax and enter the era of smart intelligence.
It is understood that in the Japanese and Korean markets, ordinary mechanical rice cookers have been completely eliminated, and the penetration rate of smart rice cookers has reached 100%. The mainstream methods used by Japanese smart rice cookers include pressure cooking, ultrasonic heating, high-temperature steam cooking, and infrared heating. And multi-stage IH electromagnetic heating and other technologies. According to experts from the Japan Electric Industry Association, as early as 2009, rice cookers using the IH electromagnetic induction function were very popular, accounting for 64.9% of the total rice cooker market, becoming the fastest growing rice cooker varieties on the market.
According to Zhong Yikang’s statistics, in the rice cooker market in China, the market share of ordinary rice cookers is as high as 68%, and the proportion of smart rice cookers only accounts for 32%. As consumers pay more attention to healthy diets, more and more foreign brands have strong intelligence rice cookers. Entering the Chinese market, the development of smart rice cookers is very promising. According to statistics, in 2009, more than 50% of consumers chose smart rice cookers when they purchased rice cookers. In 2010, the smart rice cooker industry developed even more rapidly. Experts predict that in the next three years, the number of smart rice cookers on the Chinese market will break from 10 million to 15 million units, and the market prospect will be broad.
Intelligent rice cookers have gradually emerged as the development direction of the next-generation rice cookers in China. The penetration rate in China is so low. Analysis by industry insiders is mainly confined to many Chinese consumers who do not pay attention to the quality of rice, have low awareness, and do not understand The benefits of smart, but also related to lack of promotion of mainstream brands, lack of product education.
According to experts, traditional rice cookers have only one heating ring in the chassis, which makes rice unable to fully absorb water during the cooking process. The inside is dry and the heat cannot be penetrated. It is prone to clipping phenomenon. It is not only bad taste, but also makes nutrition of rice easy. Loss.
Intelligent rice cookers use dozens of computer cooking programs, including “three-dimensional heating,†and evaporate the water in the rice cooker through the bottom heating in the early cooking stage. After cooking, the water is circulated through the top and bottom of the rice cooker to prevent the loss of water vapor. Make rice fully absorb water to achieve uniform quality and taste. In addition, the intelligent rice cooker also uses artificial intelligence computer chips and a more uniform "gold honeycomb liner" to effectively improve energy efficiency, while significantly increasing the vitamin and various amino acid content of rice, increasing the nutrition and texture of rice. .
All along, smart rice cookers have been monopolized by Japanese and Korean brands, and Sanyo, Tiger, and Sharp have become the three overlords of the Japanese rice cooker market. In fact, as early as 1994, the first intelligent rice cooker with independent intellectual property rights in the Chinese market was the intelligent fuzzy rice cooker produced by Midea. After that, Sanyo, Tiger, and many other Japanese and Korean brands of intelligent rice cooker products were manufactured by Midea. Production, after gradually mastering the core technologies, Midea introduced its free brand smart rice cooker products to the market.
Domestic brands grabbed the market at a low price On January 17, the integrated US-based Nippon Electric Group launched a high-profile smart rice cooker series product in Beijing. The industry’s leading players once again entered the market at prices much lower than similar products, breaking the smart rice cooker by Japanese and Korean companies. Monopoly, high prices.
Indeed, smart rice cookers are not only sold at home, but also at high prices in Japan and South Korea. The reporter once saw a Panasonic smart rice cooker at Suning ELITE boutique selling for more than 3,000 yuan. According to the relevant personnel of the Japan Electric Industry Association, the most expensive rice cooker on the market in Japan is as much as 100,000 yen. RMB 7,000.
At present, domestic smart rice cookers are distributed in domestic brands such as Midea, Supor, Pentium, Galanz, and foreign brands such as Panasonic and Philips. Compared with foreign brands, the price of domestic brands is even more impressive.
“Our greatest wish is to enable every family in China to afford a smart rice cooker,†Wang Songtao, director of marketing at Midea’s Life Appliance Sales Company, told the China State Grid’s reporter that he’s been committed to large-scale manufacturing and self-technology. Research and development to reduce the cost of smart rice cookers will reduce the price of smart rice cookers selling from 3,000 to 5,000 yuan abroad to 199-1999 yuan, allowing most families to buy them.
Other brands such as Supor and Jiuyang have almost all sold for less than 500 yuan.
This reporter learned that in 2010, the United States with the title of high ratings program, smart rice cooker sales have been achieved in 2009 from 1 million units in 2010 to achieve a breakthrough of 4 million units, accounting for 51.88% of the market share, the United States has just released a new minimum intelligent rice cooker The price of only 200 yuan, will inevitably pull down the overall price level of smart rice cooker market, promote the popularity of smart rice cookers in the country.
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