- Li Jing / Wen Before 1980, the design department in Philips was only a small institution mainly responsible for advertising design. Today's Philips design has grown into an international design organization with more than 450 professionals, members from 35 different countries and regions, and working in 12 studios in 7 countries. These professionals not only participate in product design, but also participate in the entire process of designing the overall experience of the product. Recently, Philips Design won two design awards - the Japan GM ark award (Excellent Design Award) and the Dutch Design Award (Dutch Design Prize). Let's take a look at the five leading figures in Philips design, who have created countless magic in Evoluon, a suburb of Eindhoven, the Netherlands' design headquarters, in a time-varying, uniquely shaped flying saucer. Louis Kalff (1925-1960) Born in the Netherlands in 1867, graduated in architecture. Died in 1976. Louis Kalff joined Philips in 1925 as head of the advertising department. His first task was to integrate Philips' public image and unify Philips standard colors. He introduced the officially used "Philips" word mark, a standardized and protected word mark that has been used ever since. In 1928, from exhibition design to shops and even ship cabins, lighting began to play an increasingly important role. In fact, Louis Kalff's focus is on how to connect lighting and architecture. This is also the area he is most interested in. Throughout the field of lighting, he realized that as a new technology, lighting resources and architectural art combined with changing lifestyles will affect new directions in the future. Rein Veersema (1960-1966) Born in the Netherlands in 1922, Rein Veersema graduated with a degree in architecture from Delft University of Technology. Died in 2001. Veersema knows that when a popular product becomes the main business of a company, design is not only the embodiment of one's personal style, but also the embodiment of the collective strength of experts in different aspects. He believes that trained design methods and collaborative design policies are critical to the success of Philips products. During his long period of leadership in the Philips design department, Veersema made a substantial contribution to making design a major Philips specification, and he also advised the management committee on how to organize industrial design as a core mission of the company. . Knut Yran (1966-1980) Born in Norway in 1920, designer, poet and painter. At the age of 78. Knut Yran sees design as an act of interaction constraints. He believes that continuous cooperation and dialogue with other experts is becoming more and more important for a designer for the simple reason that the advanced technology contained in the design is getting higher and higher. During his tenure, it happened to be the time for Philips' rapid development and globalization, while traditional design techniques and central design controls were also in the development stage. He is convinced that teamwork is essential in transforming technology into commodities. He has been working to optimize the exchange of information on new materials, technologies, tools and techniques. Robert Blaich (1980-1991) Born in New York in 1930, graduated from the University of Syracuse, USA. Currently working on consulting, speaking and design education. The design organization inherited by Robert Blaich in 1980 was considered a professional resource, but far from the extent of strategic resources. Blaich was able to see the inner weaknesses and was aware that it needed to be rebuilt. In the 1980s, Philips' design process was reorganized, introducing new transparent programs that made the entire organization more focused on the city. Blaich introduced new capacity standards for enterprise industrial design to meet the needs of enterprises. When he retired in 1991, the organization was considered to have "core competitiveness." Stefano Marzano (1991-present) graduated from the Milan Institute of Technology and is currently the CEO and Chief Creative Director of Philips Design. Since Stefano Marzano joined Philips in 1991, he has always believed that design technology alone cannot meet the need to create “relevant and meaningful solutions to best meet people's daily livesâ€. He implemented a strategy based on research, more people-oriented, and is called "high design." This program is well-interpreted throughout the business process and incorporates other design-related skills such as trend analysis, psychology, sociology, and cultural anthropology. Marzano is still driven by such a belief that solutions should not be created just because of technical possibilities, but also because people need it because it can improve the quality of life in the way people like.
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