Ten “Thunder Zone†warnings 1. Extremely focused on strategy, while ignoring strategic response and adjustment. 2. Overconfidence, dogmatism, and the regularization of regular military practices in foreign countries to guide and operate the domestically complicated “field army†city. 3, tactical confusion, insufficient prediction of the domestic market dynamics. 4, the weapon theory, that the product is good, it will be able to do a good job in the city, 5, manic disease, thinking that it is very powerful in foreign countries, so it will be equally powerful in the country. 6, talent confusion, "foreign gun team" to play "earth war", export talents to do the domestic market, the lack of system knowledge structure for the export of talents to domestic sales of the reasonable allocation of knowledge, over-reliance on local industry, "airborne soldiers", superstition Local foreign monks will chanting. 7. Operate the domestic informal market with formal management tools from abroad, and lack localized system effective marketing management tools. 8. The market strategy decision-making combination is unreasonable, and the structural deviations of the application of intelligence, strategy, and advertising companies, such as media, consultants, and advertising companies, affect the effectiveness of decision-making. 9. Pay too much attention to the past experience of existing competitors, but not deep research on the market and focus on the future. 10. The “bringing style†of the marketing model introduces the so-called international advanced marketing model, and does not integrate and innovate a set of marketing models suitable for the domestic market. Key reminders of strategic shift 1. Is the local market strategy accurate and clear? Is management standardized and refined? 2 How to develop a brand marketing strategy and communication plan? How is the method broken down? How to build a strong brand influence? 4. How to do domestic marketing capability assessment and effective allocation of competitive factors? 5. How to integrate and develop a marketing model that is suitable for your own efficient local? 6. How to establish strong market control and channel (terminal) management? 7. How to establish a unique and differentiated brand marketing service system? 8. How to carry out talent allocation, and specially train a marketing “group wolf†team that can attack and fight well? 9. How to establish a systematic and effective local sales training system? 10. How to establish a market information resource integration system that combines manufacturers and customers? 11. How to establish a complete and personalized brand marketing management system? 12. How to invite powerful senior consultants to join the strategy?
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Kitchenware,Home Appliance,Electrical Appliance
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