"Double 11" is approaching, in the face of the discount brand that home appliance manufacturers have played, consumers' enthusiasm is once again ignited. Recently, the reporter visited several home appliance stores in Jincheng and learned that, as the major “selling point†of the “Double 11†of the calendar year, major TV manufacturers of the year have come to “combat†with their latest products, trying to double the “double elevenâ€. We achieved a good record during the period. Among them, large-screen, high-end products have become the consumer's purchase criteria.
TV companies face the "double 11" promotional hot spot
The reporter recently visited and learned that as the biggest promotion node after Jin Jiuyinshi, "Double 11" has attracted many TV manufacturers to join the war. Taking TCL as an example, on the occasion of “double 11â€, it brought its high-profile debut with its full range of products in an attempt to bring consumers a television revelry.
In addition, Hisense, which just launched new products, took all of its products and launched discounts for all citizens during the “Double 11†period. The effort was unprecedented. Activities during the "Double 11" period are expected to begin this weekend, with a drop of 30% during the period. At Gome Wansheng Store, a salesman at Hisense counters frankly stated that in order to face “Double 11â€, the prices of many products have dropped to the lowest level during the year.
Looking at the promotion activities of major TV manufacturers during this year’s “Double 11†period, it is not difficult to find that almost all the manufacturers of “Double 11†this year are absent and they have all played the lowest price for the year. In response, industry insiders said that in recent years, "Double 11" shopping festival has become increasingly fierce, so that this promotion node is also increasingly seen as a good opportunity for sprint sales at the end of the year.
TV sets collectively enter the "high-end era"
The reporters interviewed learned that for the Chinese color TV industry, high-end consumption has already started to pick up. The era of high-end color TV consumer market has opened the door: Chinese and foreign color TV giants gather at the high end and push the high end.
"Compared with previous years, the biggest difference in this year's 11 color TV market is that large-screen high-end TVs are not only people who ask more people, but also many people who buy them. Many people are already having LCD TVs in their homes. To buy a big screen, buy a high-end.†A salesperson at Suning Jinyun Store admits that starting from the Golden Week 11, the sales of high-end TVs with 55-inch or higher will continue to rise.
In addition, the online high-end TV products of the e-commerce online shopping platform are also favored. Data shows that in the past three months, sales of products with a price of more than 6,000 yuan have increased significantly. In response, an industry personage who has been engaged in sales of home appliances for many years stated: “After many years of market cultivation, the needs of the younger generation of consumers are becoming more and more individualized, pursuing quality of life. Therefore, high-end television has increasingly become the dominant market. ."
"Double 11" color TV market worth the wait
The reporter learned that before the “Double 11′′, almost all the home appliance stores had corresponding large-scale promotion activities, which made the “Double 11†consumption somewhat overdrawn. But even so, due to new shelves, low prices, and the impact of new home replacement needs, the industry still has expectations for the "double 11" color TV market.
"Although the 11th National Day was greatly promoted, the TV market at this time still has a full perspective." A relevant person in charge of the Suning Color TV Department frankly stated that at this time, it was a new period for major brands, plus a double A "price war, the overall price of color TV products is not high, this will be a major magic weapon to stimulate the market.
"According to our sales data, while high-end, large-size products are rapidly occupying the market, ultra-slim, curved surfaces, HDR, and 4K and other technologically fashionable elements have also become increasingly popular with consumers. "Astronomical price" is different, at this time the price has loosened, which will boost the "double 11" market." A person in the industry engaged in home appliance sales for many years believe that based on this, this year's "double 11" TV market Still looking forward to.
TV companies face the "double 11" promotional hot spot
The reporter recently visited and learned that as the biggest promotion node after Jin Jiuyinshi, "Double 11" has attracted many TV manufacturers to join the war. Taking TCL as an example, on the occasion of “double 11â€, it brought its high-profile debut with its full range of products in an attempt to bring consumers a television revelry.
In addition, Hisense, which just launched new products, took all of its products and launched discounts for all citizens during the “Double 11†period. The effort was unprecedented. Activities during the "Double 11" period are expected to begin this weekend, with a drop of 30% during the period. At Gome Wansheng Store, a salesman at Hisense counters frankly stated that in order to face “Double 11â€, the prices of many products have dropped to the lowest level during the year.
Looking at the promotion activities of major TV manufacturers during this year’s “Double 11†period, it is not difficult to find that almost all the manufacturers of “Double 11†this year are absent and they have all played the lowest price for the year. In response, industry insiders said that in recent years, "Double 11" shopping festival has become increasingly fierce, so that this promotion node is also increasingly seen as a good opportunity for sprint sales at the end of the year.
TV sets collectively enter the "high-end era"
The reporters interviewed learned that for the Chinese color TV industry, high-end consumption has already started to pick up. The era of high-end color TV consumer market has opened the door: Chinese and foreign color TV giants gather at the high end and push the high end.
"Compared with previous years, the biggest difference in this year's 11 color TV market is that large-screen high-end TVs are not only people who ask more people, but also many people who buy them. Many people are already having LCD TVs in their homes. To buy a big screen, buy a high-end.†A salesperson at Suning Jinyun Store admits that starting from the Golden Week 11, the sales of high-end TVs with 55-inch or higher will continue to rise.
In addition, the online high-end TV products of the e-commerce online shopping platform are also favored. Data shows that in the past three months, sales of products with a price of more than 6,000 yuan have increased significantly. In response, an industry personage who has been engaged in sales of home appliances for many years stated: “After many years of market cultivation, the needs of the younger generation of consumers are becoming more and more individualized, pursuing quality of life. Therefore, high-end television has increasingly become the dominant market. ."
"Double 11" color TV market worth the wait
The reporter learned that before the “Double 11′′, almost all the home appliance stores had corresponding large-scale promotion activities, which made the “Double 11†consumption somewhat overdrawn. But even so, due to new shelves, low prices, and the impact of new home replacement needs, the industry still has expectations for the "double 11" color TV market.
"Although the 11th National Day was greatly promoted, the TV market at this time still has a full perspective." A relevant person in charge of the Suning Color TV Department frankly stated that at this time, it was a new period for major brands, plus a double A "price war, the overall price of color TV products is not high, this will be a major magic weapon to stimulate the market.
"According to our sales data, while high-end, large-size products are rapidly occupying the market, ultra-slim, curved surfaces, HDR, and 4K and other technologically fashionable elements have also become increasingly popular with consumers. "Astronomical price" is different, at this time the price has loosened, which will boost the "double 11" market." A person in the industry engaged in home appliance sales for many years believe that based on this, this year's "double 11" TV market Still looking forward to.
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