In any industry, a company’s market share of 20% means that the industry will formally enter a strong-driven new development channel.
Recently, the third-party market monitoring agency Yikang's newly released monthly TV retail market monitoring report disclosed that for 13 consecutive years, it dominated the market of Hisense TV in China's color TV market. In August this year, the market share once again set a new record, reaching 18.47%, and the distance was 20. % is only one step away and leads the second-ranked company with nearly 4 percentage points.
This marks the battle for Chinese and foreign color TV giants in the Chinese market that has lasted for more than 30 years. It officially ended with the full success of local companies. In recent years, under the backdrop of the entire color TV industry “increasing production without increasing incomeâ€, industry giants led by Hisense have escalated into a deep-dissolving battle of the industry, which not only continues to squeeze the living space of foreign brands, but also further expands them. Promote and reinforce the competitiveness of China's color TV industry.
Hisense: Impact 20%
A continuing winter of markets has become a golden period for leading companies to reshuffle. According to the monthly retail monitoring report of China's LCD market recently released by China Yikang, in August this year, Hisense's TV retail sales and retail sales reached 17.36% and 18.47%, respectively, and they both took second place with nearly 4 percentage points.
Among them, in the proportion of retail sales reflecting the company's comprehensive operating capabilities, Hisense TV hit a record high in the winter market, reaching 18.47%, and it was only “a step away†from driving the new turning point at 20%. For a long time, in many industries and fields, there is a “20%†law: that is, in the industry, once a market leader with a market share of 20% emerges, it means that the industry will enter a new era of strong leadership and development.
In fact, this is not the first time that Hisense TV has taken the lead in the Chinese market. In the past 13 years, Hisense has been firmly occupying the status of China's color TV "first brother." During this year's European Cup, Hisense TV China was the first to directly trigger the "recovery" of the global market.
It is reported that in the first eight months of this year, the market share of retail sales of Hisense TV accounted for 17.14% and 17.91%, respectively. In the brand price index that reflects the comprehensive competitiveness of the enterprise market, Hisense reached 105, which is the highest among all local Chinese companies and the only local color TV brand that has exceeded 100 in the brand price index. This fully shows that in the next six months, or even one year of market competition, brand power will drive the market share of Hisense to continue its strong growth momentum.
According to the Secretary-General of the China Household Electrical Appliances Association, Lian Siqing, “At present, in China’s color TV market, Hisense has taken the lead in establishing the competitiveness of hardware, content, platforms, and services driven by multidimensional forces, and through a series of original and pioneering display technologies. It has differentiated competitive advantages with its peers and has the comprehensive strength to compete with foreign giants on the same stage."
Industry: Deep fission
Today, behind Hisense's "outstanding" color TV market in China, it is the entire Chinese color TV industry brand competition that has entered a round of continuous and in-depth reshuffle. On the one hand, it is the strong brand of the local market that is rapidly shifting from the “occlusion competition†situation to a new round of polarization. A unique situation is emerging; on the other hand, it is the industry status and brand between Chinese and foreign color TV brands. The appeal is fully reversed.
In the past two years or so, China’s color TV market has been triggered by “Internet and intelligence†in the first round of the giant game and the industry reshuffle process. In addition to the cross-border entry of a large number of Internet companies, it is the existence of a large number of traditional foreign brands’ living space. Constantly squeezed.
According to the monitoring data of China Yikang, in the first 8 months of this year, under the background that the total retail sales and retail sales of the color TV industry decreased by 6.68% and 15.16% respectively, the Samsung, Sharp, Sony, and LG Four Oceans brands with the most influence in the Chinese market The retail sales of the market declined by 28.29%, 39.50%, 38.93%, and 43.52% year-on-year, respectively, while retail sales fell by 27.57%, 35.69%, 33.49%, and 41.20% respectively year-on-year. This market situation has fully demonstrated that China's color TV market "has a cold", foreign brands will have to "shake three shake" and market competitiveness continues to decline.
It is not just a large number of brands that have been cultivating decades of foreign brands in the Chinese market. Today, Chinese companies headed by Hisense have quickly snatched market share and have left behind them. Even in the past 10 years, the “6-horse-car†leading brand competition in the Chinese color TV market has undergone new changes in the past two years: Hisense not only firmly ranks as the number one seat in the industry, but also This year's market is ahead of the second-ranked companies with a 4 percentage point advantage, and further shakes the polarization of the brand structure of the entire color TV industry.
Even Samsung Electronics, the global TV marketer, is the best performing company for all foreign brands in the Chinese market. However, Hisense has achieved an overall overtake of Samsung by nearly 8 percentage points. In this way, China's color TV industry has completed the follow-up and imitation of foreign brands from the past, and successfully crossed the road to achieve self-development and strong leadership.
According to informed sources, “In this round of local companies headed by Hisense, behind the strong rise of the color TV market and continuous leadership, the biggest impetus is that in global display technology, Chinese companies have begun to occupy a place. From the past era of CRT Fully imitated, following the development of the flat-panel era, and now throwing out new technologies such as ULED, laser display, etc., to operate independently, fully release the confidence and brand charm of Chinese companies such as Hisense.
Prospect: After the trend is bullish
From 18.47% to 20%, for Hisense, only one step away. However, for the entire Chinese color TV industry, from past imitation and follow-up to today's independent development and continuous leadership, it has experienced over 30 years of accumulation and precipitation. Now, for Hisense who has successfully stood in the new round of independent development of China's color TV industry and is at the forefront of the world, everything is just beginning and the stamina is still behind.
A newly released user data shows that as of August this year, the number of users of Hisense Internet TV has exceeded 21 million, making it the world’s largest user of Internet TV platforms. Since last year, the size of the number of paying subscribers based on Hisense TV platform has grown at a monthly geometric rate, which is a 412-fold increase from May last year.
This reflects from one aspect that Hisense TV, which is based on technology-based enterprises, has completed its independent “ULED display technology, laser display technology†initiative, market detonation, and helped Chinese companies win a place in the global display technology competition. Accelerate the construction and creation of a "user-centric" content service operation platform.
Through the planning and layout of advanced hardware, software, content, and service ecosystem platforms, today Hisense TV's large-screen operation platform has completed video, shopping, education, games, and other multi-block layouts, and the mature human-computer interaction experience is more. Content services provide possibilities and imagination. This will also be the biggest driving force behind Hisense's continued market leadership.
With the new round of color TV market wars that have been launched in advance this year, “Jin 9 Silver 10â€, based on self-display technology and supported by rich and comprehensive content operations, leading companies led by Hisense are brewing and launching a new round of The ultimate goal of the shuffling campaign is to thoroughly clean up the Japanese, Korean, and foreign brands, and thus truly establish a new era of Chinese companies to dominate the Chinese market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Recently, the third-party market monitoring agency Yikang's newly released monthly TV retail market monitoring report disclosed that for 13 consecutive years, it dominated the market of Hisense TV in China's color TV market. In August this year, the market share once again set a new record, reaching 18.47%, and the distance was 20. % is only one step away and leads the second-ranked company with nearly 4 percentage points.
This marks the battle for Chinese and foreign color TV giants in the Chinese market that has lasted for more than 30 years. It officially ended with the full success of local companies. In recent years, under the backdrop of the entire color TV industry “increasing production without increasing incomeâ€, industry giants led by Hisense have escalated into a deep-dissolving battle of the industry, which not only continues to squeeze the living space of foreign brands, but also further expands them. Promote and reinforce the competitiveness of China's color TV industry.
Hisense: Impact 20%
A continuing winter of markets has become a golden period for leading companies to reshuffle. According to the monthly retail monitoring report of China's LCD market recently released by China Yikang, in August this year, Hisense's TV retail sales and retail sales reached 17.36% and 18.47%, respectively, and they both took second place with nearly 4 percentage points.
Among them, in the proportion of retail sales reflecting the company's comprehensive operating capabilities, Hisense TV hit a record high in the winter market, reaching 18.47%, and it was only “a step away†from driving the new turning point at 20%. For a long time, in many industries and fields, there is a “20%†law: that is, in the industry, once a market leader with a market share of 20% emerges, it means that the industry will enter a new era of strong leadership and development.
In fact, this is not the first time that Hisense TV has taken the lead in the Chinese market. In the past 13 years, Hisense has been firmly occupying the status of China's color TV "first brother." During this year's European Cup, Hisense TV China was the first to directly trigger the "recovery" of the global market.
It is reported that in the first eight months of this year, the market share of retail sales of Hisense TV accounted for 17.14% and 17.91%, respectively. In the brand price index that reflects the comprehensive competitiveness of the enterprise market, Hisense reached 105, which is the highest among all local Chinese companies and the only local color TV brand that has exceeded 100 in the brand price index. This fully shows that in the next six months, or even one year of market competition, brand power will drive the market share of Hisense to continue its strong growth momentum.
According to the Secretary-General of the China Household Electrical Appliances Association, Lian Siqing, “At present, in China’s color TV market, Hisense has taken the lead in establishing the competitiveness of hardware, content, platforms, and services driven by multidimensional forces, and through a series of original and pioneering display technologies. It has differentiated competitive advantages with its peers and has the comprehensive strength to compete with foreign giants on the same stage."
Industry: Deep fission
Today, behind Hisense's "outstanding" color TV market in China, it is the entire Chinese color TV industry brand competition that has entered a round of continuous and in-depth reshuffle. On the one hand, it is the strong brand of the local market that is rapidly shifting from the “occlusion competition†situation to a new round of polarization. A unique situation is emerging; on the other hand, it is the industry status and brand between Chinese and foreign color TV brands. The appeal is fully reversed.
In the past two years or so, China’s color TV market has been triggered by “Internet and intelligence†in the first round of the giant game and the industry reshuffle process. In addition to the cross-border entry of a large number of Internet companies, it is the existence of a large number of traditional foreign brands’ living space. Constantly squeezed.
According to the monitoring data of China Yikang, in the first 8 months of this year, under the background that the total retail sales and retail sales of the color TV industry decreased by 6.68% and 15.16% respectively, the Samsung, Sharp, Sony, and LG Four Oceans brands with the most influence in the Chinese market The retail sales of the market declined by 28.29%, 39.50%, 38.93%, and 43.52% year-on-year, respectively, while retail sales fell by 27.57%, 35.69%, 33.49%, and 41.20% respectively year-on-year. This market situation has fully demonstrated that China's color TV market "has a cold", foreign brands will have to "shake three shake" and market competitiveness continues to decline.
It is not just a large number of brands that have been cultivating decades of foreign brands in the Chinese market. Today, Chinese companies headed by Hisense have quickly snatched market share and have left behind them. Even in the past 10 years, the “6-horse-car†leading brand competition in the Chinese color TV market has undergone new changes in the past two years: Hisense not only firmly ranks as the number one seat in the industry, but also This year's market is ahead of the second-ranked companies with a 4 percentage point advantage, and further shakes the polarization of the brand structure of the entire color TV industry.
Even Samsung Electronics, the global TV marketer, is the best performing company for all foreign brands in the Chinese market. However, Hisense has achieved an overall overtake of Samsung by nearly 8 percentage points. In this way, China's color TV industry has completed the follow-up and imitation of foreign brands from the past, and successfully crossed the road to achieve self-development and strong leadership.
According to informed sources, “In this round of local companies headed by Hisense, behind the strong rise of the color TV market and continuous leadership, the biggest impetus is that in global display technology, Chinese companies have begun to occupy a place. From the past era of CRT Fully imitated, following the development of the flat-panel era, and now throwing out new technologies such as ULED, laser display, etc., to operate independently, fully release the confidence and brand charm of Chinese companies such as Hisense.
Prospect: After the trend is bullish
From 18.47% to 20%, for Hisense, only one step away. However, for the entire Chinese color TV industry, from past imitation and follow-up to today's independent development and continuous leadership, it has experienced over 30 years of accumulation and precipitation. Now, for Hisense who has successfully stood in the new round of independent development of China's color TV industry and is at the forefront of the world, everything is just beginning and the stamina is still behind.
A newly released user data shows that as of August this year, the number of users of Hisense Internet TV has exceeded 21 million, making it the world’s largest user of Internet TV platforms. Since last year, the size of the number of paying subscribers based on Hisense TV platform has grown at a monthly geometric rate, which is a 412-fold increase from May last year.
This reflects from one aspect that Hisense TV, which is based on technology-based enterprises, has completed its independent “ULED display technology, laser display technology†initiative, market detonation, and helped Chinese companies win a place in the global display technology competition. Accelerate the construction and creation of a "user-centric" content service operation platform.
Through the planning and layout of advanced hardware, software, content, and service ecosystem platforms, today Hisense TV's large-screen operation platform has completed video, shopping, education, games, and other multi-block layouts, and the mature human-computer interaction experience is more. Content services provide possibilities and imagination. This will also be the biggest driving force behind Hisense's continued market leadership.
With the new round of color TV market wars that have been launched in advance this year, “Jin 9 Silver 10â€, based on self-display technology and supported by rich and comprehensive content operations, leading companies led by Hisense are brewing and launching a new round of The ultimate goal of the shuffling campaign is to thoroughly clean up the Japanese, Korean, and foreign brands, and thus truly establish a new era of Chinese companies to dominate the Chinese market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.