Huayi Compressed European Technology Marketing Center was established

China National Grid learned from the relevant person in charge of Huayi Compression that Huayi’s European Technology Marketing Center of Gabebella was recently established in Barcelona, ​​Spain. After Huayi Compression succeeded in acquiring Cubigel, the world's fourth-largest commercial compressor company, given the advantages of Cubigel in R&D personnel, marketing channels, etc., Huayi used Cubigel as a carrier to establish its R&D center and marketing (service) center in Europe. It will further strengthen and consolidate the market scale and competitiveness in the European region and provide customers with better services.

In terms of product research and development, Cubigel has long-term cooperation with famous universities such as Glasgow University and Catalunya University of Technology, and has complete software and test facilities. The laboratory has obtained UL and VDE certifications, and has mastered the research, development, manufacturing, and application technologies of leading light commercial compressors. Complete product specifications, can cover the different needs of the market.

The relevant person in charge of Huayi told reporters that the establishment of the European Technology Marketing Center could gather more outstanding overseas technical talents to participate in product development and achieve zero-distance connection with the top level of refrigerators in the world; the second is to establish an office abroad. To achieve regional after-sales service, improve market agility, timely meet user needs, can achieve faster and more efficient cooperation and exchange with foreign customers.

Previously, some analysts said that due to higher labor costs, compared with developing countries such as Asia and South America, the manufacture of compressors in Europe does not have a clear advantage. The Spanish-controlled subsidiary of Huayi Compression acquired Cubigel's intangible assets in an all-round way. After the Spanish subsidiary is more likely to become an overseas technology sales management team. The listing of the Gacibela European Technology Marketing Center confirms this inference.

At present, the overall structural overcapacity of the domestic compressor industry is serious and the competition in the household compressor market is becoming increasingly intense. This year, the overall refrigerator market declined, and the compressor industry remained flat or slightly lower. However, Huayi Compression achieved a contrarian increase. According to statistics, from January to October this year, the total sales volume of the three companies of Huayi Group increased by 17%, of which: Jingdezhen Huayi headquarters grew by 8%, Jiaxing Jiaxibei La increased by 18%, and Jingzhou factory increased by 24%.

Among them, overseas contributions contributed. At present, Huayi Compression continues to expand in overseas markets, and the number of export products has been increasing year by year. In 2012, exports accounted for more than 40% of exports, while overseas users of products are also increasing, involving European-based Bosch Siemens (BSH) and Iraq. 15 companies, including Electrolux, Indesit, and Whilpool, have 33 factories around the world. According to the “Twelfth Five-Year Plan”, the scale of overseas business revenue planned by the company by the end of the “Twelfth Five-Year Plan” is close to 50%.

The establishment of Garciabella’s European Technology Marketing Center gave Huayi more confidence. Analysts pointed out that Huayi’s bid for the Spanish compressor assets is a sign that Changhong has sent the whole industry chain overseas. This means that Huayibei, represented by Jia Xibei, has become a global company.

Huayi said that the relevant person in charge said that this acquisition of the relevant assets of Cubigel, the formation of light commercial compressor production capacity, its products and Huayi current domestic compressors have a good complementarity, will quickly enrich the product category, quickly enter the commercial Compressors and mobile compressors will help improve the proportion of high-end products and enhance the overall competitiveness and profitability of Huayi products.