Tudou still ranks second in the industry after merger

After the potato was merged by Youku, how did it develop? A few days ago, You Yong Tuopao Group Chairman and CEO Gu Yongsheng handed in a surprising report card. According to reports, after the formal merger, Tudou.com has been making frequent inroads not only in product design, social applications, and self-produced content, but also with the rapid growth of traffic to the industry's attention and continuously consolidating the second position in the industry. It also vividly explained the potato brand's "fashion, youth, personality" brand characteristics.

Since the merger, the differentiated development of Youku and Tudou has shown unprecedented competitive advantages and gained recognition from the industry. Why should you stick to the cool line between Youku and the potato brand? Gu Yongzheng said that the dual-brand strategy is committed to ensuring that each of the two brands has its own vitality, forming complementary advantages of the two platforms, realizing the linkage effect of the two platforms, and further expanding market share. Today, the road to brand differentiation has begun to bear fruit. Tudou has made many achievements in product design, community applications, and self-produced content, making the slogan “Potato More Potatoes” a reality.

Gu Yongsheng also stressed that, in concert with the forces of force, Tudou also carried out a series of improvements to improve the user experience, such as increasing bandwidth investment, promote the merger of the CDN, canceled the original package of potato background advertising. These changes not only made the “original potato” of “youth, fashion, personality, and unwillingness” glow vitality, but also won praise from users.