Report: 39% of broadband users watch TV programs over the Internet

On November 17th, an international report market research company Horowitz Associates published a research report on Tuesday that broadband users increasingly watch their favorite TV programs through the Internet and mobile devices.

Horowitz Associates said that 39% of broadband users watch TV programs via the Internet or mobile devices, up from 34% last year. Even more surprising is that 25% of broadband users watch TV programs "daily or almost every day."

The proportion is higher in the 18- to 37-year-old age group. 37% of broadband users watch TV programs every day or almost every day; in the 15- to 17-year-old age group, about 44% of broadband users watch daily or almost every day. TV show.

According to the study, in the age group of 18 to 34, 7% of people "think about giving up TV services." If more favorite TV shows appeared on the Internet, another 19% said they would consider giving up TV services.

However, cable TV companies will manage to win. Comcast released yesterday an iPhone application that allows users to watch TV programs and set up DVRs (digital video recorders). In December, users will watch TV programs through the app; Time Warner Cable announced a prototype version earlier this year. iPad application.