Who is the focus? For the just-concluded CES2011, there was no suspense, because all predictions before the start were concentrated on the tablet PC. In the Zhongguancun online uninterrupted live coverage of ces for several days, the tablet computer information accounted for nearly 40% of the proportion. According to preliminary statistics, there are about 70 tablet terminal products that are released at the CES and 40 series models. If one word is used to describe CES2011, "The world is flat" should be more appropriate. Various brands, various sizes, various specifications, and various applications are dazzling. In order for you to have a preliminary understanding of the tablet PC industry through CES, we specifically analyzed the Tablet PCs released on CES to see. Which kind of products represent the mainstream trends.
In April last year, Apple took the lead in launching the tablet iPad, which swept the world at an alarming rate. Currently, it has sold 13 million units and generated revenue of 6 billion US dollars. The strong ability to attract gold allows other companies to marvel at the great potential of the tablet market. They have joined in and are preparing to share in this feast.
Interestingly, these companies come from different fields, including traditional computer makers such as Lenovo, Asus, and Dell, as well as mobile phone makers such as BlackBerry, Samsung, and Motorola, as well as monitor makers such as Sharp, ViewSonic, and AOC. In addition, a large number of well-known brands in the home appliances, digital, and hardware industries also influx. This is only a company that has exhibited tablet computers at this CES. There are more than 50 companies. Note that this does not include those cottage brands.
Through a large amount of data collection and organization, we have seen 40% of tablet PC brands come from mainland China and Taiwan region in the current CES show, while the other 60% are equally divided among European, American and Japanese manufacturers. It can be seen that tablet computers have become the focus of global technology companies, and the number of brands from China is the most - of course, the number of brands and product sales are two different things.
In the past many years, Dell and Motorola were the overlords of the computer and mobile phone industry respectively. Wells who had not committed crimes today have become direct competitors. The same story also happened between Hewlett-Packard and Nokia. Not only that, but also Matsushita, Haier from the home appliance industry, as well as NEC, Huawei and other businesses in the field. . . All were added to this flat-panel feast.
Although these tablet PCs come in all sorts of different ways, when we summarize their specifications and configurations, it is easy to see some rules and let us know what kind of tablet PCs will become mainstream this year. Below, we present this analysis report for you.
Trend 1: The 10-inch and 7-inch screens will become mainstream In the dozens of tablet PCs exhibited at this year's CES2011, 10.1 inches and 7 inches are the most popular screen sizes, accounting for 39% and 29% respectively. %, they add close to 70% of the total. This shows that the 10.1-inch and 7-inch tablets will become mainstream this year. On the other hand, some manufacturers have introduced more alternative screen sizes, such as the mini-size 4 inches, 5.5 inches, and 14-inch dual-screen products called "giant slab."
The most popular Lenovo music pads and Motorola Xomm tablets on the CES show have adopted 10.1-inch LCD screens. The 7-inch leaders are the Dell 7 and the BlackBerry Playbook. It is worth mentioning that most of their aspect ratios are 16:10 widescreen, but few manufacturers choose the same 4:3 screen as the iPad, and the Galapagos from Sharp use even more "thin" 16: 9 widescreen.
The screen of the tablet computer is also divided into two types: a capacitive screen and a resistive screen. The former can be directly touched with a finger, while the latter requires a pen or other sharp object for touch operation. At present, there are more manufacturers using capacitive screens. I also think that capacitive screens are more convenient. However, the quality of these screens is also uneven. We recommend that you try more for a while when purchasing. If you often experience misuse, slow response, etc., then this tablet is not an excellent product.
In addition, the resolution of the screen is also worth paying attention to. At present, the common resolution of 10.1-inch flat panel is 1280×800, and 7-inch is 1024×600. Here we have to remind consumers that some brands of tablet PCs look like Cheaper, in fact, rely on low-resolution screens to reduce costs.
Trend 2: Most tablets will be pre-installed with Android. At this year's CES show, 65% of tablet PCs are preloaded with Android Android. It is the first truly open and complete mobile software for mobile devices. The architecture is flexible and free, so it is widely used by many vendors. Many people in the industry predict that the Android system will become mainstream, but Apple’s Jobs believes that it is “too loose and will feel worse than the iOS system after a long timeâ€. At least so far, although the Tablet PC with Android system has a lot of brands, their total sales volume is far from the same as the iPad.
In addition, with Microsoft's announcement that Windows will support ARM processors, tablets using the win7 system will also have some room for growth. The exclusive QNX system for BlackBerry, HP's proprietary WebOS system, and the MeeGo system jointly launched by Intel and Nokia all have their own characteristics. As for their prospects, they will also experience the test of the market.
In the face of the tablet market, ASUS has adopted the same competitive strategy as the netbook market: the introduction of a variety of models to meet the preferences of different users. The four EeePad tablets come in different sizes and systems, and they also use three distinct processors: the NVIDIA Tegra 2 (1.0GHz), the Qualcomm 8260 (1.2GHz), and the Intel Core i5-470M.
These processors have their own advantages. Among them, NVIDIA Tegra 2 has very good graphics processing capabilities, able to smoothly run 3D games and play high-definition video (additional large screen); ARM Cortex's power consumption is extremely low, is a good Android system Partner; Intel Atom has excellent compatibility with x86 architecture, and most of them are currently used with win7 systems. In addition, there are two tablet PCs using the notebook Core i5 processor on the CES, which are obviously prepared for those users who have high requirements for the operation speed.
Trend 3: Most Tablet PCs support 3G Internet access Since foreign 3G networks have been popularized for many years, we see that at this CES, most tablet PCs have 3G network modules as their standard configuration, and some products even provide Next-generation technology: The support of 4G networks allows people to lament the rapid development of technology. On the other hand, we also noticed that individual vendors from China did not use 3G as a standard, but only provided support for WiFi LAN. This configuration is also feasible for users in some areas. Of course, we hope its price will be more competitive.
In addition to the basic hardware and software configuration, major manufacturers are also striving to differentiate the appearance and functionality of the tablet PC and try to avoid homogenization. In addition to the Lenovo music pad we introduced earlier, it can be turned into a laptop with a base. In addition to the Lenovo music pad that we introduced earlier, it can be turned into a laptop with a base. There are many interesting features on the CES. design.
About these unique products, we will specifically introduce them in detail for you in a few days. Now let's go back to the truth to see what is the fourth trend of this year's Tablet PC.
Trend 4: 32GB Solid State Drives Will Become Mainstream Among the dozens of tablet computers exhibited at this year's CES, the vast majority use SSD solid state drives as storage media, and SSDs have high speed, long life, and good anti-vibration performance. The advantages, so it is very suitable for tablet computers, which are often used in mobile devices. However, the price of SSD is relatively expensive. As the capacity increases, its price will increase at an astonishing geometric progression. Therefore, the current SSD storage space will not be too large.
Last year, the iPad’s storage capacity was mainly based on 16GB and 32GB, of which the former had better sales, but some users complained that space was not enough. With the advancement of technology, many tablets this year will have 32GB SSD as a standard configuration, and next year and later years will be 64GB and 128GB of the world.
It is worth mentioning that there are also ultra-small-capacity tablet PCs on CES, but they have reserved SD card slots, and users can insert SD cards of any capacity as a supplement to storage space. On the other hand, there are still individual manufacturers that deploy traditional HDD mechanical hard disks, which can also meet the needs of some users for large-capacity storage.
As consumers, we are most concerned about the price of the product. With the iPad benchmark, I believe that the pricing of major manufacturers will not be ridiculously expensive. According to sources, several tablet computers, including the Lenovo Music Pad and the BlackBerry PlayBook, will be listed at a price of around 3,500 yuan. In some products, due to the use of large-capacity SSDs or 4G network modules, the price will also rise. However, from our observation, the price of most tablet computers should not exceed 4,999 yuan. On the other hand, a large number of low-cost tablet PCs will also emerge in mainland China this year. Below 2999 yuan will be their living space.
· Edit point of view: What do you need for a successful tablet?
In the past, what we paid most attention to buying computers was hardware configuration. Now, what we value most is the application experience. It is to stick to this line that Apple can achieve its success today. Although the new products of tablet PC are deeply rooted in this year's CES, who is the real winner behind the scenes?
I wonder if you have noticed that the massive reports on CES tablets these days have seldom mentioned the two most important information?
1. Life time.
We know that the iPad can really use 10 hours, but in the recent evaluation of a variety of flat panel, it can be used for 5 hours. The more you configure a flat tablet, the shorter the battery life. Therefore, I believe that only those tablet computers that last more than 8 hours are eligible to challenge the iPad.
2. app Store.
This is an important reason for the success of the iPad and is where Apple’s core competitiveness lies. The era of relying on hardware to make money has passed, and Apple has not only gained substantial revenue through the App Store, but its greater significance lies in creating a new chapter in the development of the software industry. If a tablet cannot continuously gain a large amount of practical and interesting applications, then it is difficult to attract users from the iPad.
In addition, what is important for tablets is the portability (including power adapters), heat dissipation effects, and noise control. You don’t want to walk around with a “brick†every day, and you can’t stand hot machines. The fan noise on the back of the body or screaming. Although these situations are rare in first-line brands, we do see these unsatisfactory designs in some cottage products.
After satisfying the above conditions, we should discuss the criteria summarized in this paper. We will summarize them as follows:
1. The 10-inch and 7-inch screens are the best of both worlds for portability and viewing comfort2. Those who do not have proprietary systems will most likely choose the Android system, while a few will consider the Windows system3. From a global perspective, the combination of 3G+WiFi will become the standard 4 for tablets. The vast majority of flat-panels will be equipped with SSDs, with a mainstream capacity of 32GB in 2011
5. The average price of hot-selling models of first-tier manufacturers is 3,500 yuan, and the price of high-priced models is not more than 5,000 yuan. Through this CES International Consumer Electronics Show, we have seen major international first-line manufacturers in terms of product development, specifications, and marketing, etc. The grasp of the tablet computer can be described in terms of "steadiness, accuracy, and ambiguity." The biggest competitive pressure for the tablet market this year is not in them, but in those cottage manufacturers who hold speculative purposes.