The sales of water heaters have been stable for many years, but in the first half of this year, they suffered the same fate as other home appliances. The sales volume dropped sharply, and the types of declines involved various categories. It can be said that none of them survived. According to the monitoring data of China Business Intelligence Network, from January to June this year, the domestic water heater market retail sales fell by 11.03% year-on-year, and retail sales fell by 6.74% year-on-year. Analysis of the main reasons for the decline in water heater sales, first, with the emergence of national real estate regulation and control effects, the purchase of new homes has declined, directly affecting the purchase of new water heaters; second, last year's large-scale home appliances benefit policy has made the consumption potential released in advance Many consumers have replaced water heaters last year, so this year's replacement rate is reduced and sales are naturally reduced.
Although the overall sales volume of the water heater market declined in the first half of this year, there are still good companies in the sluggish market, and their sales pillar is technological innovation.
Taking electric water heaters, anti-electricity technology has become an essential function of electric water heater products, and it is also the focus of competition and promotion by various manufacturers. All major brands have adopted anti-electricity technology in their products to solve the problem of hot water charging from the water heater. The Cohen water heater is also added to the sedan power-off and leakage protection technology. The system can monitor the leakage caused by the leakage of the line and raise the safety protection of the electric water heater to a new height.
Despite the poor performance of the water heater industry in the first half of the year, Chen Gang, deputy secretary general of the China Household Electrical Appliances Association, believes that the development prospects of the water heater industry will not be as pessimistic as the data show in the second half of 2012 or even the whole year. Although the global economic development still has great uncertainty, the development of the residential market and the recovery of consumer demand are still slow, but the rapid development of China's economy has not fundamentally changed, and the trend of upgrading consumption of household appliances has not changed. Therefore, with the increase in the share of energy-efficient products, the water heater market is expected to bottom out in the second half of the year.
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