On August 30th, Yiguang confirmed that the company is rapidly introducing the brand and OEM dual-track strategy to develop the LED lighting market, and competed with Delta in the second half of this year for the "Taiwan's first brand". Yiguang will hold a speech meeting on the afternoon of the 31st to explain the future industrial development.
Yiguang has developed LED lighting to the downstream side with the advantages of LED packaging, and has been playing a brand strategy since last year. In Greater China, Yiguang is the main brand of “EVERLIGHTâ€. In Europe, it is based on the “ZENANO†brand, and the foreigner Ilkan Cokgor is the vice president of global marketing, and he is at the helm of global lighting marketing.
Faced with the price war in the LED lighting consumer market, Yiguang quickly adjusted its organization in the third quarter of this year. It is understood that the global marketing unit led by Ilkan Cokgor has been re-adjusted, employees have redistributed their work tasks, and Everlight has recently officially cut into the lighting OEM layout, but will not give up brand management and will carry out a two-track strategy.
It is understood that Taiwan and Yiguang compete for LED bulbs. Taiwan's first brand of Delta Electronics is also a foundry and brand parallel. Delta Electronics has entered the LED lighting market from overseas OEM orders.
Yiguang has developed LED lighting to the downstream side with the advantages of LED packaging, and has been playing a brand strategy since last year. In Greater China, Yiguang is the main brand of “EVERLIGHTâ€. In Europe, it is based on the “ZENANO†brand, and the foreigner Ilkan Cokgor is the vice president of global marketing, and he is at the helm of global lighting marketing.
Faced with the price war in the LED lighting consumer market, Yiguang quickly adjusted its organization in the third quarter of this year. It is understood that the global marketing unit led by Ilkan Cokgor has been re-adjusted, employees have redistributed their work tasks, and Everlight has recently officially cut into the lighting OEM layout, but will not give up brand management and will carry out a two-track strategy.
It is understood that Taiwan and Yiguang compete for LED bulbs. Taiwan's first brand of Delta Electronics is also a foundry and brand parallel. Delta Electronics has entered the LED lighting market from overseas OEM orders.
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