2010 LCD TV sales in Taiwan are expected to break 1 million LED-backlit LCD TVs accounted for 10%


According to HS Kim, general manager of Taiwan's Samsung Electronics, in 2010, LCD TV sales in Taiwan are expected to reach 1 million units, of which LED-backlit LCD TVs account for 10% of total sales.

HS Kim said that Samsung Electronics plans to launch 15 LCD TVs for the local market in 2010, including 3D TVs and the latest LED backlight 9000 series, which are between 32-65 inches. Samsung plans to launch 46-inch, 55-inch and 65-inch 3D TVs between April and May 2010.

HS Kim also said that in order to stimulate the sales of LED-backlit LCD TVs, Samsung Electronics plans to launch 1-2 LED-backlit LCD TVs, the price will be lower than NT$50,000 (US$1571.5), Samsung Electronics has lowered at the end of 2009 The price of LED-backlit TVs is currently less than NT$60,000 for 32-inch models, and the price for 40-inch LCD TVs is less than NT$63,000.

HS Kim pointed out that research data shows that in terms of sales, LCD TVs with more than 60,000 Taiwan dollars account for only 3% of Taiwan's LCD TV sales, while LCD TVs with more than 60,000 Taiwan dollars account for 13% of total LCD TV revenue. %. LCD TVs priced between 30,000 and 60,000 NT dollars account for about 35% of Taiwan's total LCD TV sales, while 50% are from LCD TVs with less than NT$300 million.

In terms of revenue, Samsung plans to seize 17%-20% of Taiwan's market share in the fourth quarter of 2010, higher than the current market share of less than 10%.

HS Kim said that in 2010, the company will also make progress in the local mobile phone market, plans to launch more touch screens and smartphones.


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