The difference between a leader and a follower lies in innovation.
Steve Jobs, the late founder of Apple, used his vision and creativity to revolutionize the way people interact with technology, turning the simple apple into a symbol of innovation that changed lives globally. His success was driven by relentless innovation, which became the key to Apple's dominance in the market.
The three core elements—uniqueness, differentiation, and high-end quality—are not only what made Apple stand at the top but are also principles followed by all successful brands. These values define how companies can create lasting value and establish a strong presence in the market.
In 2006, it was a landmark year for Steve Jobs. That year, Apple successfully partnered with Intel, leading to significant financial growth. It marked one of the most profitable years in Apple’s history, with achievements that captured global attention.
Also in 2006, Casa Di was officially launched. Although initially unrelated, the brand soon adopted a strategy centered on original technology, differentiation, and premium quality—principles that resonated deeply with Jobs’ philosophy.
On October 30, Qingdao Haier released its third-quarter report for 2017. The company achieved an operating income of RMB 119.2 billion, a 41% increase compared to the previous year. Notably, last year, Haier earned 119.066 billion yuan, and this year, just nine months into the year, it already surpassed that figure, showing remarkable growth.
One standout in the report was Casa Di, which has emerged as a leader in the high-end home appliance market. During the first three quarters of 2017, Casa Di’s sales revenue increased by 41% year-on-year. According to Zhongyikang data, the average price of Casa Di products is nearly three times the industry standard, and it holds the top position in the high-end refrigerator, washing machine, and air conditioner markets. For example, Casa Di’s refrigerator in the 1W+ segment had a 30% market share, while its washing machine reached 66%, and its air conditioner hit 47% in the 1.6W+ segment.
Specifically, Casa Di’s washing machine dominated the 1W+ market, capturing 66% of the share—outperforming 17 other brands in the same price range. According to Zhongyikang, the top five brands in the 10,000-yuan-plus washing machine market were Casa Di, Siemens, Little Swan, Samsung, and LG.
There is no doubt that Casa Di’s success stems from its unique approach. What sets it apart is the world’s first washing machine capable of recognizing fabric types and washing delicate silk embroidery. It turned the luxury of hand-washing into a reality, creating a new era for high-end laundry solutions. While the first washing machine was invented in the U.S., the first one designed for luxury fabrics and silk embroidery was developed by Casa Di.
From automatic fabric and color recognition to smart detergent dispensing, fully automated operation, and the world’s first laser seamless welding technology, Casa Di offers tailored care for high-end users. Its intelligent features provide a luxurious, personalized experience that few can match.
As a global high-end brand, Casa Di has won the loyalty of elite consumers through its distinct identity. In the industry, its differentiation is evident—from the oversized inner drum (world’s largest 601mm), larger clothing diameter (445mm), ultra-thin body (460mm), and super time-saving 10kg capacity, it redefines the standards of washing machines.
The differentiation of Casa Di comes from within. From the award-winning design of its refrigerators to its washing machines that eliminate traditional belts and use direct-drive motors from New Zealand’s luxury brand Fisher & Paykel, these innovations reflect a commitment to excellence. This level of detail is both impressive and inspiring.
True innovation stems from within, driving continuous progress and adding cultural depth to consumer experiences. A genuine high-end brand doesn’t just sell products—it connects with people through shared values and identity. It builds a relationship based on quality, authenticity, and emotional resonance.
The essence of a true high-end brand lies in culture. Only when a brand immerses itself in its heritage can it truly stand out in the world of art and design. High-end quality is shaped with passion and craftsmanship. The ingenuity behind the Casa Di series, like engraving time, combines ancient manual techniques such as hammering and gold painting with modern electric design, creating a blend of tradition and innovation.
From eco-friendly living to a lifestyle filled with freshness and flavor, Casa Di has pioneered the concept of "alternative" in the high-end home appliance industry. Wherever there is a Casa Di product, there is a strong artistic atmosphere, transforming spaces into platforms for high-end consumers. This unique phenomenon is now being emulated by many.
These three core elements—innovation, differentiation, and high-end quality—explain why Casa Di is not only the best-selling but also the most expensive brand in the market. Its story is one of vision, creativity, and relentless pursuit of excellence.
Shenzhen Ousida Technology Co., Ltd , https://en.osdvape.com