Comment on 300 battles: The competition at the expense of user experience is not desirable

The e-commerce wars of the household appliances industry have not yet come to an end. This time, the Internet broke out the battle between 360 and Baidu's search engine. The whole story is as follows:

On August 15th 360, the comprehensive search was launched, and on the 21st, the search for the default web page in the secure browser address bar, search bar, and home page search box was changed from Google to its own comprehensive search. Relying on the browser's guidance, 360 search has quickly surpassed Google and Sogou to become the second largest search engine with a traffic share of 10%, which directly led to a 10% drop in Baidu traffic. Google’s traffic share has fallen by nearly half.

On the evening of the 28th, Baidu began shielding Baidu News initiated by hao.360.cn and knew that MP3 and other services were directly searched. The search request would be directly transferred to the Baidu home page and the search results would not be displayed directly. (The user needs to restart the Baidu home page. search for).

360 then immediately launched a counterattack. When the user uses the 360 ​​comprehensive search, clicking on search results from Baidu service will be directly brought to the "web snapshot" page. As a deeper response, at noon on the 29th, Qihoo 360 Web site navigation search box original default item Baidu products were replaced, such as 360 news search default to 360 comprehensive search, MP3 default Sogou music service, the map defaults to Google Maps .

Judging by the development of the incident, it is not difficult to find that 360 and Baidu are playing at the current stage. The two sides will move you to come and go. The eyes are only staring at each other and the user is completely left to hang on. As Li Kaifu’s Weibo said: “Q: Who will lose Baidu and 360 tonight? A: Users.” As a vulnerable group of the Internet, users seem to have only accepted the competition for the Internet. Like the previous 3Q Wars, this war has no harbingers for users. 360 browsers cannot be used without searching, 360 The browser said that replacing Baidu was replaced, and the user did nothing, but this could not be used. Xiao Bian really had to sigh for the user, who we provoke who, you fight, so that we can not live.

Xiao Bian thinks that in many cases, these Internet giants are too self-serving too. They think users are too light or believe that users are absolutely loyal and can tolerate their abuses. However, Xiao Bian wants to say that they overestimated their influence and overestimated their patience. In the Internet age, one distinctive feature is homogenization, leaving you alone and others. Recall that at the beginning of the 3Q Wars, because of the competition between the two sides, how many users switched from QQ to MSN, and how many users abandoned 360 browsers. So here, Xiao Bian wants to remind the two giants of the Internet that the market competition needs to be more sensible. At the expense of the user experience, the method is not desirable. Xiao Bian can predict that if the two sides continue to upgrade after the fight does not stop, then the ultimate beneficiaries will only be Google, Sogou and other search engines.