Quantum Dot VS OLED has been determined, TCL leads the industry trend

In the past ten years, the display industry has grown rapidly. From LCD to OLED to the recent "quantum dots" in the industry, it can be said that the development momentum of the display industry has not been stagnant due to the fact that the technology is becoming more and more high-end. Instead, it is accompanied by quantum dots, etc. As new technologies continue to mature and applications continue to spread, the entire display industry is ushering in unprecedented changes. On April 13th, the "Quantum Lights the Horizon - 2017 International Quantum Dot Display Industry Development Forum" was successfully held in Beijing by the China Electronic Chamber of Commerce and the Color TV Technology Innovation Alliance. This conference will not only in-depth analysis of the status quo of quantum dot technology, but will also strengthen the exchange and cooperation between China's quantum dot technology and the international community and accelerate the process of quantum dot industrialization.

Quantum dots VS OLED winning and losing has been well-known, before the birth of quantum dots shows that the industry is the most popular application of OLED, if the quantum dot technology to a large area of ​​application, it must reflect the highlights of the better than OLED. Since most people knew little about this, on this forum, Wang Zirue, the founder of the well-known digital evaluation organization ZEALER, raised an important question - "The advantages of OLED and quantum dot technology ?"
For this problem, Peng Xiaogang, a professor of chemistry at Zhejiang University, said: “The inherent instability of OLEDs has led to the inability to cope with the current problems of longevity and light efficiency, and the yield rate has not reached the commercialization requirements. Quantum dots are solutions. For semiconductor nanocrystals, only the size of the semiconductor nanocrystals needs to be changed to obtain the desired color, and the color purity is very high, and the stability of the crystal is also very high, which is unmatched by other materials and does not need to worry about the service life. It may be the best luminous material ever discovered by mankind.” Through this concise introduction, it is not difficult to see that quantum dots are all-rounded with respect to OLED, and will inevitably subvert the development track of the industry.
This point has been feedback at the market level. According to the data of China Yikang, the retail sales of quantum dot TVs in 2016 were more than 7 times higher than those of OLED TVs. In the first week of 2017, QD TV's retail penetration rate reached 4.77% in the color TV market, while OLED TVs only achieved a 1.22% retail penetration rate during the same period. It shows that the acceptance of quantum dots by the market is much higher than that of OLEDs. Obviously, the match between quantum dots and OLED has been determined.
Domestic manufacturers actively embrace quantum dots. TCL took the lead in facing the general trend facing the display industry. Domestic manufacturers have chosen to actively embrace quantum dots. With more and more manufacturers participating, the entire industry will also face fierce competition. Judging from the current market structure, TCL has established a leading edge in quantum dot technology with its strong technical reserves and product strength. Last year, TCL launched the shocking industry's high-end sub-brand XESS, the top flagship XESS X1 QD TV. At the CES show, it won a number of international awards, which broke the absolute monopoly position of Japanese and Korean brands on the high-end market.
At the recent spring conference on March 29th, TCL XESS X2/X3 third-generation inorganic trichromatic quantum dot TVs, C2 theatre TVs, and P3 gold curved TV high-end series unveiled, covering quantum dot technology, top-quality sound, and curved surfaces. HDR and other fields constitute the strongest spring product camp. The new products were also recognized by the industry as soon as they were released, and they included “2017 German iF International Design Award”, “CITE Innovative Product and Application Gold Award” and “Red Diamond Award”. Such a powerful battle is enough to make competitors shudder.
Through these products, TCL also actively communicates the value of quantum dots to the outside world. According to reports, the third-generation inorganic three-color quantum dot display materials on TCL Spring XESS X2/X3 are equipped with “high, pure, long”. The three major advantages ------ "high" is the high color gamut, a new generation of ultra-thin quantum dot TVs using inorganic trichromatic quantum dot luminescent materials, color gamut coverage of up to 157% (BT709), can show 1.07 billion color Performance; "Pure" is pure color, purity of color is increased by about 37.5% compared to OLED, 58.3% higher than that of ordinary TV; "Long" is the color for a long time, and inorganic trichromatic quantum dot luminescent material can ensure that color will not fade for a long time. Lasting stability up to 60,000 hours. In a sense, TCL is also setting a new industry standard for quantum dot TV with new products. In this conference, TCL won the Quantum Dot Industry Leading Enterprise Award issued by the organizers and authorities, which is undoubtedly a confirmation of TCL.
Quantum dots highlight the huge industrial value, and the future development prospects are infinite In addition to the topics related to quantum dot technology and quantum dot television, the industrial value behind quantum dots has also become the focus of attention of the participants. Zhang Shaoyong, manager of TCL Multimedia Product Center, stated that QD technology significantly improves the quality of color, brightness, and screen life, and directly brings different visual experiences to consumers, thus stimulating consumption in the TV market. How to understand this? As we all know, smart TVs now provide users with more than just a simple viewing experience, but also include game entertainment, mobile social networking, e-commerce shopping, and so on, and the improvement of display performance will help optimize these services, resulting in greater The economic value.
Second, quantum dot technology is not only changing television products, but also changing aspects of biomedical care, lighting and other aspects of the future of human life. It is reported that the second generation quantum dot technology electroluminescence technology has been born, it combines the advantages of OLED technology and quantum dot technology, does not require backlight source, and supports flexible display, ultra-thin modeling, so the use is more extensive. "In the future, quantum dot electroluminescence can be used to print television like a print newspaper." Peng Xiaogang described electroluminescent technology as such. It is not difficult to see that the emergence of second-generation quantum dot technology will subvert more industries and the commercial value behind it cannot be measured.
It is worth mentioning that TCL has also established a preemptive advantage in the second-generation quantum dot technology. This is very rare. Combining the products launched by TCL, it should be said that TCL has established an absolute leading edge and has won quantum. The Industry Leaders Award is well deserved. (Wang Yi see QQ, WeChat)

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