The Double 11 shopping festival of 2017 has officially come to an end, and the color TV market has shown new energy. "Artificial Intelligence" and "voice control" have become hot topics in the industry. Internet-based brands like Xiaomi have made remarkable progress with their AI-powered voice-controlled TVs, which captured widespread attention during the Double 11 sales event and achieved impressive results.
According to the latest Double 11 report from Xiaomi, the company dominated the TV market by securing the top sales position in the women's TV category and sweeping all four size segments. Since this year, Xiaomi TV has consistently performed well, winning online sales championships for several months. For example, in September and October, Xiaomi TV ranked first on Tmall and JD.com, maintaining its leading position in both platforms.
The author believes that there are two main reasons behind Xiaomi TV’s strong performance: first, it offers excellent value for money with a "high-end configuration at a mid-range price," reflecting its focus on affordability rather than profit maximization. Second, Xiaomi excels in system integration, software optimization, and content curation, especially in the field of artificial intelligence voice control.
In the Double 11 battle, Xiaomi TV emerged as a true leader. It topped the Tmall TV category and claimed the number one sales in four different screen sizes: 32-inch, 43-inch, 49-inch, and 55-inch models. Before the sale, Xiaomi TV already showed strong pre-sale performance, with the MITV4A-32 model ranking first in the pre-sale Top 10 list. In fact, Xiaomi occupied four of the top spots, with the MITV4A-32, MITV4A-55 (Standard Edition), and MITV4A-49 (Standard Edition) dominating the rankings.
Xiaomi TV set a strong record during the Double 11 event, standing out among many internet TV brands and solidifying its position as the leading player in the smart TV market.
Staying true to its high cost-performance philosophy, Xiaomi continues to deliver quality products that meet consumer needs. Since its launch, Xiaomi TV has always focused on providing premium features at affordable prices, continuously innovating and improving product quality.
Take the Xiaomi TV 4A series as an example. It features a 6th-generation image processing engine, supports HDR10 and HLG, uses original panels from Samsung and LG, includes an eye protection mode, and comes with low-power Bluetooth 4.2 for connecting headsets, mice, and gamepads. Despite its high specs, the price remains very accessible to consumers.
During this year’s Double 11 promotion, the 32-inch Xiaomi TV 4A was priced as low as 949 yuan, entering the era of sub-1000-yuan smart TVs. The 55-inch model dropped by 450 yuan, selling for just 2,549 yuan, while the 49-inch version was reduced by 400 yuan to 1,999 yuan.
Wang Chuan, co-founder of Xiaomi Television, emphasized that Xiaomi follows the principle of using real materials and aims to build a global reputation for high-quality Chinese products. By reducing costs, Xiaomi focuses on saving money for consumers, not on maximizing profits. This is the core value of the brand.
The high cost-performance ratio of Xiaomi TV has built a strong reputation, laying a solid foundation for its success during the Double 11 promotions.
Beyond cost-effectiveness, Xiaomi TV also stands out in system design, software features, and content offerings. It partners with major content providers like Tencent and iQiyi, offering a wide range of video resources and continuously expanding into music, sports, and other areas. Its built-in PatchWall AI system helps users navigate smart TV experiences more efficiently.
Xiaomi’s AI system offers personalized content recommendations, intelligent voice recognition, and deep learning capabilities. With a 97% accuracy rate, it supports multi-round conversations, error correction, and even fuzzy identification. Wang Chuan believes that voice intelligence will soon become a standard in the TV industry.
Xiaomi TV’s focus on AI voice technology aligns with current market trends and gives it a competitive edge. By combining cost-effective products with advanced systems, software, and content, Xiaomi has established itself as a unique player in the industry, securing its position as the king of internet TVs and driving continued sales growth.
For more information on smart TVs and streaming boxes, visit Smart TV/Box Info, a leading platform for smart TV news, reviews, and technical support in China.
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