Tencent and Ali are among the "platform-type companies" in the list of global market capitalization TOP10. In recent days, the market value of "Family" has alternately climbed to Asia, and the reasons for its continued growth in valuation have been examined. The "opening up of the platform" is of utmost importance. Take Tencent as an example. In 2011, Tencent proposed a transformation concept and positioned “openness†as a basic strategy. Since the beginning of 2012, Tencent’s share price has risen nearly 6 times.
In addition to the commercial return of technology and traffic sharing itself, Tencent has also gained the ability and opportunity to participate in the new ecology and further consolidate its status. This is true for investments in Jingdong, Didi, 58, and New Midea.
On the eve of the 2016 Tencent Global Partner Conference (hereinafter referred to as “the General Assemblyâ€), Ma Huateng stressed in his open letter to partners that Tencent’s development is moving from tree to forest, indicating that its open strategy has been decentralized from the previous “tree structureâ€. It is a "mesh structure." Correspondingly, the main battlefield of the open strategy has changed, and Tencent will launch offensives in the LBS (geographic service), cloud, and AI (artificial intelligence) areas.
Location service debuts
As a key business that has been invested for many years, Tencent's location service is moving toward the front desk for the first time at this conference. In addition to the release of solutions for O2O, logistics, smart travel, policing safety and sports health, Tencent Location Services will also launch Tencent Landlord Certification services through the WeChat public account and joint NavInfo.
In fact, LBS is no stranger to people's daily life. Currently, many services such as O2O, online travel, and precision marketing are based on LBS. According to data released by Tencent, Tencent’s location service currently has more than 45 billion daily transactions. Positioning and calling were deeply applied to WeChat, mobile QQ, Jingdong, Didi Chuxing, Xinmei University and many other products.
Ma Yuren, a vice president of Tencent, stated that location services have become the air of various businesses. At this time, when opening is justified, “this will be a new continent full of opportunitiesâ€.
Interestingly, Ma Jian told reporters that Tencent did not commercialize its location services. "Location services are data businesses. Who knows the most data? Whoever covers the most abundant and real-time scenarios. Its business value is indirect." "." Tencent's location service currently adopts a free and open strategy. The ultimate goal of Tencent's location service opening is to attract more people and companies to participate in the establishment of a “location-based smart big data ecosystem†to achieve real-time, accurate, and rich requirements for location data, and “landlord certification†will be Play an important role.