The key to breaking the predicament of the TV market has been found: Look healthier!

Recently, with the release of a television visual comfort report, the problem of directional choices that plague many color TV companies is expected to be solved. According to a report published by the China National Institute of Standardization Experimental Center, a reporter from the China Enterprise Press found that compared with LCD TVs, the color vision of laser televisions is accurate, the screen sharpness is high, and the visual stimuli are small. This is a display product with good visual comfort. The visual comfort is not only better than the LCD TV, but also better than the paper reading more than 20%, the eye protection effect is very significant.
Since the beginning of this year, China's color TV industry has come to a crossroads of technology and business after more than 10 years in a row: In display technology, OLEDs, quantum dots, and lasers are competing in multiple directions. In the competition mode, hardware is free and content is free. , artificial intelligence, low-cost battles and other means of battle. However, for the television industry, it is ultimately necessary to return to the health and comfort of the user's visual experience.
Market Status Quo: Prices have been indiscriminately and rapidly changed Since September, in the chaotic competition of Internet companies, the color TV market has again set off a round of low price warfare. The price of 50-inch 4K smart TVs has fallen below 2,000 yuan. LeTV and PPTV and other Internet TV companies have launched hardware-free modes of "buying members to send hardware."
However, the ultimate victim of the low price war is still the user. Because TV companies do not have profits, they will reduce the investment in product technology and function innovation, and even there are many products to cut corners; businesses do not profit, they will cut corners in the face of user services.
As Zhang Yanbin, a senior observer of home appliances, puts it, “TV is a durable consumer product for the home, and the stability and reliability of technology and quality are very high. Some Internet TV brands only know how to make low-price manufacturing concepts, but they don’t study what users actually need. This price war is doomed to be short-lived."
At the same time, the current round of low-price wars has seriously deviated from the main channel of the color TV industry that is currently undergoing a process of innovation and change in core display technologies. Due to the lack of innovative capabilities in display technology in the global TV market competition, China has long been a follower and imitator. In 2014, China launched its first ULED display technology with core technology. After launching an innovative display technology from R&D, manufacturing, and marketing integration last year, local Chinese companies led by Hisense promoted by independent innovation. Chinese companies have increased their global competitiveness.
The industry is right: healthy and comfortable visual experience The TV industry has evolved over the past few decades, from black and white to color, from CRT to rear projection, plasma, liquid crystal and laser display. For users, for a long time watching through TV, this big screen display is really concerned with the visual experience, that is, the health of watching.
The above test report shows that the visual experience of laser television is not only better than that of LCD TVs, but even healthier and more comfortable than the reading paper books that many consumers regard as the “healthiest reading methods”. Behind this strong contrast, it is precisely because of the principle of laser television simulation of nature's reflective imaging that allows people to see the screen reflected light, real natural, no radiation, to avoid the traditional glass screen mirror glare and strobe and other issues.
For example, the first 4K laser TV that Hisense just introduced to the market this year uses a high processing power optical engine, which has a 300% increase in processing power compared to 2K laser TV products. It can achieve 8.3 million pixel image performance, support 4K resolution, and support 3D. Color gamut coverage reached 116%. Use a variety of advanced image processing techniques, such as MEMC. It is worth mentioning that Hisense 4K laser TV supports the hottest HDR this year, because of the use of bionic laser imaging technology, light reflected like a movie into the eye, watching the night without hurting eyes, visual comfort is better than paper reading 20%, Also far better than OLED TVs.
Returning to the standard of industrial development, technological innovation, and product upgrading, we can clearly see that the power that truly dominates the development of this industry and market is not from a single technological innovation but from the user needs hidden in the market. In recent years, the biggest pain point for users to watch TV for a long period of time is still uncomfortable with the eyes. When they are watched for a long time, they may experience tired or acid eyes. With the rapid improvement of people’s living standards, it can be foreseen that television “seeing health” has become the first requirement of people.

The birth of Hisense laser TV and the detonation of the market is undoubtedly a direct hit on this consumer's viewing pain point, thus through a series of technological innovations and upgrades in the core of the product, the most critical imaging principles. At the same time, in the face of frequent low-price wars from internet companies, Hisense continues to insist on promoting high-quality, new-technology products, directing users to pain points and satisfying users' demands in the market, and leading the development direction of China's color TV industry. By bringing newer technologies and better experiences to users, it advocates a more healthy and comfortable TV visual experience and concept.
Future Trends: Pushing Laser Display Technology Since the beginning of this year, viewing visual comfort is clearly superior to LCD TVs and even higher than paper-based laser TVs, and is increasingly favored by the market and users. Relevant statistics show that in the first half of 2016, the proportion of retail sales in the large-screen 55-inch market has exceeded 60%, of which the market share of Hisense laser TVs in the ultra-large screen market over 85 inches is 49.64%. The influence of laser television in the market.
In the laser television market, Hisense is not alone. At the just-concluded IFA exhibition in Berlin, Germany, laser television became a major hot spot for global display technology this year. In addition to Hisense, domestic brands such as TCL, Changhong, AVIC, Guangfeng, and Meile and others have pushed new products. Laser TV ushered in a new round of detonation this year.

Behind this lively scene, it is in recent years that local color TV companies headed by Hisense, led by the laser display technology in the global market, directly across the liquid crystal display, OLED display, enter the next generation of display technology to control the right to independent speech. This will also help more color TV companies out of the turmoil of low prices, return to the industry and market competition standards, and tap the pain points of user needs, and build a new momentum of "increasing volume, increasing profits," the development track.

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