The BBC has long been at the forefront of exploring new and immersive forms of entertainment, whether through partnerships with external companies or internal initiatives like BBC Reality Labs, which specializes in developing VR and AR content. Recently, BBC Worldwide Labs made a strategic shift from being a traditional enterprise accelerator to an innovative incubator, with a focus on discovering and commercializing new AR-based experiences.
As part of this transformation, the BBC has officially opened its doors to global companies—ranging from startups to established corporations—to collaborate on AR games and entertainment projects. If you're interested in applying, you can visit the official website of BBC Worldwide Labs for more information.
On their website, BBC Worldwide Labs explains: “We’re looking for dynamic and creative companies that can help us develop and distribute a range of exciting mixed reality products. These should connect branded users with their favorite characters and stories in a way that’s both engaging and commercially viable. The experience must align with our brand values, offer meaningful interaction, and be accessible to a broad audience across different ages and regions. We also require global distribution capabilities, ease of localization, and support for multiple languages.â€
If you haven’t yet experienced the BBC’s previous immersive projects, you might want to try “The Turning Forest,†a VR fairy tale available on Google Daydream and Samsung Gear VR, or “Easter Rising: Voice of a Rebel,†a historical VR film compatible with Oculus Rift and Gear VR. These projects showcase the BBC’s commitment to pushing the boundaries of storytelling through technology.
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