The BBC has long been at the forefront of exploring new forms of entertainment, whether through partnerships with external companies or internal initiatives like BBC Reality Labs, which focuses on creating immersive content in virtual and augmented reality. Recently, BBC Worldwide Labs has taken a bold step forward by shifting from a traditional enterprise accelerator to an innovative incubator, aiming to discover and support new ways to bring AR experiences to market.
This transformation has led the organization to open its doors to global companies—ranging from startups to established corporations—to collaborate on developing AR-based games and entertainment solutions. If you're interested in joining this exciting initiative, visit the official website of BBC Worldwide Labs for more information and to submit your application.
BBC Worldwide Labs outlines its vision on its official site: “We’re looking for dynamic and creative companies that can help us build and distribute compelling mixed reality products. These should connect branded users with their favorite characters and stories in engaging and meaningful ways. The projects must be commercially viable, align with our brand values, and deliver enjoyable experiences that extend the reach of our content. Additional requirements include global distribution capabilities, ease of localization, and multilingual support. We aim to attract a diverse audience across different age groups and ensure deep engagement with existing AR enthusiasts.â€
If you haven’t had the chance to experience the BBC’s previous immersive projects, you might want to try "The Turning Forest," a VR fairy tale available on Google Daydream and Samsung Gear VR, or "Easter Rising: Voice of a Rebel," a historical VR film compatible with Oculus Rift and Gear VR. These experiences showcase the BBC's commitment to pushing the boundaries of storytelling through technology.
By embracing AR as a key platform for future content, the BBC is not only staying ahead of the curve but also setting the stage for a new era of interactive and immersive entertainment. Whether you're a developer, creator, or simply a fan of innovation, there’s never been a better time to get involved.
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