Canalys predicts that shipments of integrated VR helmets will exceed 1.5 million units in 2018 and will continue to grow at a compound annual growth rate of 140%, reaching 9.7 million units by 2021.
Oculus, HTC and Lenovo are launching new stand-alone helmets for different market segments, which will drive the rapid growth of the market. It is expected that the VR helmet market will increase to 7.6 million units in 2018. This figure is expected to be shipped this year. double.
Oculus launched the Oculus Go on October 11, 2017, the first consumer-independent smart VR helmet. According to Vincent Thielke, a research analyst at Canalys, “Oculus Go is a big move for Facebook to promote VR, but it didn’t attract consumers’ attention when it was released.†“An additional purchase of a helmet and a solution using smart phones, such as Gear VR can also achieve a similar experience, which suppresses the initial consumer adoption rate.In addition, missed holiday opportunities also led to Oculus failed to obtain a firm early adopters. However, this new category of VR helmet will Very exciting. Oculus must ensure that its next mobile VR prototype, the Santa Cruz project, can successfully achieve high quality levels in order to retain its position in the VR field."
Recently, the HTC Vive Focus helmet released in the Chinese market is equipped with a 6-DOF tracking system. The retail price is 3,999 yuan (US$600), which is similar to the price of high-end smart phones. Canalys analyst Jason Low said, "With the new Vive Focus, HTC is a good attraction for high-value consumers. What's more, it can attract business owners to its VR platform." "HTC is clearly not in the pursuit of Sales are shifting to more important areas of value, which is the future of VR. In addition to game use cases, consumer adoption of VR is still unstable, but business use cases are rapidly emerging.
In early 2016, China seized the opportunity in the independent equipment market. At the time, suppliers had quickly realized that small profits and quick sales were not the right strategy. Pico, the company that has been successful in the market with its Goblin helmet, will release its next product in December, which will track the system with 6 degrees of freedom. "Each VR helmet supplier knows to add location tracking, but this is particularly challenging for stand-alone VR helmets. The sales price of the next Pico helmet is expected to be higher than Goblin, highlighting the Chinese manufacturers The high-end strategy," Low said.
VR helmet prediction data was taken from Canalys Virtual Reality and Augmented Reality Analysis Services, which provides quarterly market tracking. Canalys defines a virtual reality helmet as a device with a display designed to allow the user to wear it on the face, immerse the viewer in the virtual world, and it eliminates simple viewing devices such as Samsung's Gear VR and Google's Daydream View. The smart VR helmet is an independent, multi-functional device designed to allow the user to wear it on the face rather than carrying it by hand. The device is equipped with an operating system and can run third-party computing applications. The basic VR helmet is a special device designed for specific purposes. Its design concept is to allow the user to wear it on the face instead of carrying it by hand. It cannot run third-party computing applications on its own, and often requires cables to connect to desktop computers.
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