The upgrading of consumer quality forced the home appliance industry to undergo a complete change from the channel to management. At the same time, with the full penetration of new retailers from e-commerce to traditional stores, the scene consumption experience has become more significant in the consumption of home appliances.
At the product level, with the large-scale adoption of artificial intelligence, the trend of implanting artificial intelligence into household appliances is becoming more and more evident. In the future, with the speeding up of the Internet speeding up, it will be just around the corner for household consumption to enter full artificial intelligence.
In recent years, the sluggish consumer demand for home appliances has been a controversial topic in the industry. In fact, consumer electronics has been undergoing quality upgrades in recent years. After consumers meet basic needs, the transition to higher quality home appliances has begun to accelerate. This trend is even more evident this winter, for the needs of health and environmental protection, air-conditioning products of the new air system has more than doubled over previous years. At the same time, the demand for heating in the surrounding cities and towns has soared. The demand for high-power air-conditioners has also broke out this year. The home appliance industry just needs to be driven by quality consumption.
An air conditioner brand home appliance manufacturer revealed that from the perspective of air conditioning sales, consumer electronics consumption in Shaanxi Province this year presents two characteristics: First, consumer demand for energy conservation and environmental protection, a first-class energy efficiency cabinet and home central air-conditioning sales are very large, Consumers are more inclined to use air conditioners for heating in winter, and this consumption trend will further increase in the future. Second, the winter fogging days, the demand for fresh air systems is also very strong, local consumers are very strong in purchasing power with high-end products.
In addition, professionals said that this year, many brands of air-conditioning products are integrated into artificial intelligence and other "black technology", although the price is slightly more expensive than ordinary products, but local consumers do not reject the integration of the latest technology, home appliances, this The sales of such products have been steadily increasing. It can be seen that local consumers are increasingly accepting new technologies in the home appliance industry.
Online and offline all-in-one consumer lifestyleAs the level of consumption increases and market competition intensifies, more and more Shaanxi consumers have accumulated sufficient shopping experience. When selecting a product, it is necessary not only to compare functions, prices, but also to compare the purchase channels. This kind of consumer demand Promote changes in the home appliance retail market.
In response to changes in the market, some representative traditional stores in Shaanxi have begun to deploy “new retailâ€, which is changing from the traditional model of home appliance stores to the overall solution service provider and provider centered on “homeâ€. For example, this year, Gome and other retail stores began to transition to new retail, merchants online stores to introduce such as home improvement design, home floor heating system, whole house water purification system, fresh air system, kitchen and other integrated solutions, while actively creating scene consumption, The animation museum, cyber cafe, and e-sports hall were opened, and VR theaters and baking classrooms were set up for consumer experience.
In addition, APPs, public numbers and other clients and new media are also actively involved in the online and offline channels to fully open up for users to create a full-channel integration of home appliances, home improvement, home, furniture, home services and consumer spending and other The omni-channel shopping experience.
Scene experience promotes the purchasing power of home appliancesHousehold appliances and the home furnishing industry have a strong correlation. When consumers purchase home appliances, they are all related to the purchase of home products. Therefore, scene consumers are an important direction for many home appliance retail outlets this year.
Professionals say that in recent years, people have paid more and more attention to family life and “shopping and leisure experience†has increasingly attracted consumers. Some representative merchants have transformed their focus on retail electrical appliances into a focus on “home lifeâ€. Through the transformation of offline stores, the company introduced bakery, e-sports, internet cafes, VR theaters and other in-store stores to increase consumption. The shopping experience.
For consumers, not only low-priced products are seen in the sales outlets, but also various interactive activities can be performed in online and offline stores, such as making food on site, watching VR movies in the VR experience zone, and experiencing new scenes. The new experience comes and creates purchases in the experience.
While offering a variety of high-quality, low-cost home appliance products, merchants can also use mobile phone butler services, logistics, and other platforms to provide consumers with integrated delivery and visualization services. After the consumer purchases goods, he can not only enjoy the integrated service, but also see the product's delivery and delivery through the mobile phone, and he can directly give an evaluation. For example, this year's 618, double 11, double 12 and other such "online and offline with the same force" promotional node, leading consumers to play online and offline this model to fully enhance their shopping desire.
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