Casa di Fiore's listing redefines high-end care

On March 24th, the Haier & Jingdong Quality Drying and Protective Clothing Festival took place in Beijing, where Casa Dinono launched its Washing Care Kit on Jingdong. This innovative product addresses the challenges of caring for high-end fabrics like silk, which are prone to damage during washing and drying. Casa Dinono offers a comprehensive solution that includes a washing machine, specialized care agent, and a clothes dryer, all designed to protect delicate materials. The collaboration with Jingdong aligns with the growing trend of premium consumer demand, aiming to redefine modern clothing care and elevate everyday living. Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, highlighted that as middle-class consumption habits evolve, users are now more focused on "care" rather than just "washing." This shift has increased the technical demands on washing machines. However, high-end fabrics such as silk, wool, and down still lack effective, systematic care solutions. In response, Casa Dinono was introduced to meet this growing market need. For example, silk’s fineness of just 0.02mm makes it extremely delicate. Improper washing can lead to fading, snagging, and wrinkling. Hand washing or regular machine washing often damages the fabric's fibers, while sun-drying may cause yellowing and fiber degradation, and traditional drying methods can easily create wrinkles. At the event, Wan Shili from the "Guo Li Silk" brand showcased the "Silk Spirit" scarf, the first double-sided printed scarf developed jointly with Casa Dinono. She explained that after being treated with the "Spirit of Silk" fiber care technology, the scarf becomes softer and smoother, maintaining its original color and texture. This method effectively prevents damage caused by traditional hand washing and drying, such as wrinkling, snagging, and fading. Under high magnification, the fibers treated by Casa Dinono remain neat and supple, whereas those subjected to conventional methods show visible damage. The staff then conducted a live demonstration using the six-piece silk set worn by G20 summit leaders. After treatment, the fabric looked smooth, vibrant, and incredibly soft—far superior to the results of traditional methods. Casa Dinono’s high-end clothing care package includes a fiber-specific washing machine, a silk care agent, and a dedicated dryer. These products work together to gently protect delicate fabrics. The Geno washing machine features a soft wash program that avoids traditional hand washing, dry cleaning, and standard machine washing. The care agent combines silk fiber protection, serum, and color enhancer to optimize washing performance. The dryer uses a special silk baking program, operating at the ideal temperature to reactivate the fabric’s natural state, restoring its softness and smoothness. Looking ahead, this partnership between Casa Dinono and Jingdong marks a new strategic collaboration, bringing advanced care solutions to more households and helping to make the dream of a beautiful life a reality.

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