On March 24th, Haier and JD.com hosted the "Quality Drying and Protective Clothing Festival" in Beijing, where the Casa Dinono Washing Care Kit was officially launched on JD.com. Casa Dinono has addressed the challenges of caring for high-end fabrics like silk, such as washing and fabric wear, by offering a full range of solutions including a washing machine, specialized care agent, and a clothes dryer. This collaboration with JD.com aligns with the growing demand for premium lifestyle products, paving the way for a new era in clothing care and helping people achieve a more luxurious daily life.
At the event, Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, highlighted that as middle-class consumers become more discerning, they now prioritize not just "washing," but also "care." This shift has raised the technical demands on washing machines. However, high-end materials like silk, wool, and down still lack comprehensive care solutions. In response, Casa Dinono emerged to meet this market need. For example, silk's fineness of just 0.02mm makes it extremely delicate. Improper washing can lead to fading, snagging, and wrinkling. Hand washing or traditional machine washing often damages the fibers, while drying in the sun can cause yellowing and fiber damage. Dryers can also make the fabric stiff and prone to wrinkles.
During the press conference, Wan Shili from the "Guo Li Silk" brand showcased the "Silk Spirit" scarf, which features a world-first double-sided printing technology developed with Casa Dinono. She explained that after using the fiber care system, the silk becomes even softer and smoother, maintaining its original color. This process effectively prevents common issues caused by "hand wash + dry," such as wrinkles, snags, and fading. Microscopic analysis revealed that the fibers treated by Casa Dinono remain neat and supple, while those subjected to traditional methods show visible damage.
To demonstrate the effectiveness, the team used a six-piece set of Wanshili silk worn by G20 summit leaders. After treatment, the fabric felt incredibly smooth, retained its vibrant color, and had a soft, silky texture—proving the superior care provided by Casa Dinono.
The ultimate care experience comes from Casa Dinono’s high-end clothing care package, which includes a fiber washing machine, a silk-specific care agent, and a fiber dryer. The Geno washing machine features a gentle washing program that avoids traditional hand washing, dry cleaning, and standard machine washing. The care agent combines a silk fiber protector, serum, and color enhancer to deliver optimal results during the wash cycle. The dryer has a special silk baking mode that uses the right temperature to reactivate the fibers, restoring their natural softness and smoothness.
Looking ahead, this partnership between Casa Dinono and JD.com marks a significant step forward in strategic cooperation between the brand and e-commerce platforms. It aims to bring premium care solutions to more households, enhancing everyday living and making the dream of a beautiful life a reality.
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