As a weapon to attract friendly business, UP platform, the technology and operation team behind it is Changhong. It is understood that relying on the UP platform and the developed smart services, new business models can be derived.
Up to now, Changhong smart products have exceeded 50 million units. According to the calculation of one user per product, Changhong’s smart product coverage audience has reached at least 50 million. The resulting device data exceeds 100 PB, user behavior data exceeds 80 PB, and active users exceed 12 million.
The scaled intelligent hardware channel will serve as a user data acquisition portal, and this resource can be shared with other companies. Taking the intelligent lighting equipment business as an example, after being integrated into the UP platform, it is equivalent to a potential market with a scale of 50 million people. It has strong support for the later product sales and service promotion. With the increase in the number of Changhong smart products, this number is also constantly refreshing.
On the UP platform, 21 competence centers and capacity opening platforms, such as user centers, equipment centers, and payment centers, will take charge of the business development of Changhong Heyou Commercial, guarantee the safe and stable operation of the platform, and protect the personal privacy of users while providing a full range of Smart service solutions.
This means that relying on smart devices to collect and analyze user data, traditional manufacturers will gain the same status as retailers and service providers, and become value-added service providers at the same time, providing users with more value-added services. For third-party developers and entrepreneurial companies, the existence of the UP platform solves the necessary technical problems for their transformational intelligent service providers.
Liu Dong, chief data officer of Changhong, stated that Changhong has discovered a large number of new user needs and application scenarios to be satisfied at the time of analysis of the behavior data of smart terminals and smart home users. Some of these can be accomplished through Changhong's smart manufacturing platform, O2O business, and after-sales service platform. However, there are still many requirements that Changhong is not good at, and it is necessary to join hands with friends and businessmen to launch various application solutions.
This means that with the integration of more friends, more business models will be discovered and operated. For the traditional manufacturing industry, there will be more opportunities for attention in the capital market.
Compared with Microsoft, Google, Ali and other Internet companies, Changhong has more obvious advantages in R&D and manufacturing on smart hardware.
According to Liu Dong, Changhong has a mature industrial chain in both black and white areas. The military experience over the years has enabled Changhong to be a leader in technology, R&D, and manufacturing. In addition, after reorganizing the holding company, Changhong has more flexibility in the deployment and deployment of capital, talent, and resources, a lighter system, and more innovative ideas.
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